1) The document discusses engaging the private sector in injury prevention and safety promotion efforts, as healthy consumers are important for businesses. 2) It notes that safe community programs have been shown to reduce injuries by 22-33% and lower related healthcare and societal costs, with benefits outweighing costs by a ratio of 10 to 1. 3) The author argues that the private sector should invest in community safety and health promotion to establish a future base of healthy consumers, as sick, disabled, and unhappy people will not make for a strong consumer base.

1. Injury Prevention and Safety
Promotion: if money talks
then why not Private Sectors?
Koustuv Dalal, PhD
Professor in Public Health Science (Health Economist)
Chair: International Safe Hospital
Director, Centre for Injury Prevention and Safety Promotion
Örebro University, Sweden
Academic Editor, PLOS ONE
koustuv.dalal@oru.se

2. 0 -21years
Child
60 years till death
39 years productive for the society
21 + 12 (say 72 years) = 33 years non-productive
39years
X Yrs
Life Path
Health <=> Economic growth & Development

4. Attachment
Subjective
well-being
Restraint
Income
Consumption
Life
satisfaction
Activity Mobility
Physical
Health
Diet Motivation
Affect
General Theory of Wellbeing
Marks, 2015

5. 3E
Subjective
Wellbeing
Expectations
Prospect
Evaluation
Past
Experience
Present
Durayappah, 2010

6. Happiness?
The
Pleasurable Life
The
Good Life
The
Great Life
Prospect:Desire
Present: +ve emotion
Past: Reminiscing
Prospect:Anticipation
Present: Flow
Past: Gratitude
Prospect:Purpose
Present: Self
determination
Past: Fulfilment /
Meaning

20. SC:
Effectiveness of Safe Communities
Overall injury reduction†: 22 - 33%
Minor injuries 41%
Use of bed-days due to injuries reduced by 39%
Health care treatments due to injuries reduced by 15%
Childhood injuries reduced significantly
Elderly injuries reduced
Cost effectiveness
1.3 million USD intervention cost
2.7 million USD SAVINGS of societal costs
Cost-benefit ratio 1 : 10

21. Private sector
Money
Profit
Loss
Sales
Revenue etc…..
All these words for whom?

22. For whom?
If you have sick people
If you have disabled persons
If you have un-healthy people
If you have un-happy people
In near future who will be your
CONSUMERS?

23. WE encourage
Private sector to invest on community Safety
Promotion
Private sector to establish its future base of
HEALTHY consumers
Private sector should think not for the

24. Safe Communities are cost effective
Making citizens healthy, secured and safe
Why not public sectors should come
forward for Safe Communities to play their

25. Thanks for your valuable time!