2. Awmdn dI Dwrnw
Concept Of Revenue
• ie`k vsqU dI ivkrI krn nwl Prm nMU jo ku`l rkm
pRwpq huMdI hY,aus nMU Prm dI pRwpqI jW Awmdn
(Revenue) ikhw jWdw[
• “ie`k Prm dI Awmdn aus dI ivkrI qoN pRwpqI jW
vsqU dI ivkrI qoN imlx vwlIAW mOidRk pRwpqIAW
hn”[ fUly(Dooley)
2
5. ku`l Awmdn (Total Revenue)
auqpwdn dIAW vycIAW geIAW iekweIAW nMU
kImq nwl guxw krn nwl ku`l Awmdn pqw
kIqI jw skdI hY[ ijvyN; 3 ru: kImq qy 8
vsqW vycx nwl 24 ru: ku`l Awmdn pRwpq huMdI
hY[
ku`l Awmdn = kImq x auqpwdn
3 X 8 = 24
“ku`l Awmdn ie`k Prm dI
swrI ivkrI qoN pRwpq rwSI jW
Awmdn dw joV hY”[fUly (Dooley)
5
6. ku`l Awmdn (Total Revenue)
-----------------------------------------------------------
vsqU dIAW iekweIAW kImq ku`l Awmdn
-----------------------------------------------------------
1 10 10
2 10 20
3 10 30
4 10 40
5 10 50
6
7. AOsq Awmdn (Average Revenue)
ku`l Awmdn nMU auqpwdn nwl vMfx nwl AOsq Awmdn
pqw kIqI jw skdI hY[
ku`l Awmdn
AOsq Awmdn= ---------- jW = kImq
auqpwdn
TR
AOsq Awmdn = -------
Q
7
8. AOsq Awmdn (Average Revenue)
-----------------------------------------------------------
vsqU dIAW iekweIAW ku`l Awmdn AOsq Awmdn
-----------------------------------------------------------
1 10 10
2 20 10
3 30 10
4 40 10
5 50 10
8
9. sImWq Awmdn (Marginal Revenue)
vsqU dI ie`k hor iekweI vycx nwl ku`l
Awmdn iv`c jo vwDw huMdw hY aus nMU sImWq
Awmdn ikhw jWdw hY[
ijvyN ; ie`k vsqU vycx nwl ku`l Awmdn
10 ru: Aqy dUjI vsqU vycx nwl ku`l
Awmdn 18 ru: ho jWdI hY qW ku`l Awmdn
iv`c 8 ru: vwDw sImWq Awmdn hY[
9
10. sImWq Awmdn (Marginal Revenue)
ku`l Awmdn iv`c vwDw ∆ TR
sImWq Awmdn= ------------- = ------
auqpwdn iv`c vwDw ∆ Q
∆ TR = ku`l Awmdn iv`c qbdIlI
∆ Q = auqpwdn iv`c qbdIlI
10
11. sImWq Awmdn (Marginal Revenue)
MRn = TRn-TRn-1
MR4 = TR4-TR4-1
10 = 40 - 30
11
Q TR MR
1 10 10
2 20 10
3 30 10
4 40 10
5 50 10
12. sImWq Awmdn (Marginal Revenue)
-----------------------------------------------------------
vsqU dIAW iekweIAW ku`l Awmdn sImWq Awmdn
-----------------------------------------------------------
1 10 10
2 20 10
3 30 10
4 40 10
5 50 10
12
13. ku`l Awmdn, AOsq Awmdn ,sImWq Awmdn dw sbMD
-----------------------------------------------------------
auqpwd(Q) ku`l Awmdn sImWq Awmdn AOsq Awmdn
-----------------------------------------------------------
1 10 10 10
2 16 6 8
3 18 2 6
4 18 0 4.5
5 14 -4 2.8
13
14. ku`l Awmdn, AOsq Awmdn Aqy
sImWq Awmdn dw sbMD[
14
AOsq Awmdn
G`tdI qW sImWq
Awmdn aus qoN
qyzI nwl G`tdI[
AOsq Awmdn
smwn rihMdI qW
sImWq Awmdn
smwn rihMdI [
AOsq Awmdn
kdy vI isPr
nhIN huMdI[
15. ku`l Awmdn, AOsq Awmdn, sImWq Awmdn
dw sbMD
15
sImWq Awmdn
irxwqmk huMdI hY
qW ku`l Awmdn
G`tx l`gdI hY[
sImWq Awmdn
qyzI nwl G`tdI hY
is&r vI Aqy
irxwqmk (-) vI[
sImWq Awmdn
is&r hovy qW ku`l
Awmdn smwn Aqy
AiDkqm huMdI[
17. v`K-v`K bwzwrW iv`c Awmdn ryKwvW dw sbMD:-
mukwbly dy AwDwr’qy
1.pUrn mukwblw (Perfect Compitition)
2.eykwiDkwr (Monoply)
3.ApUrn mukwbly (Monopolistic Compitition)
17
18. 1.pUrn mukwbly iv`c Awmdn vkr
(Revenue Curves in Perfect Compitition)
pUrn mukwbly iv`c bwzwr iv`c kImq audXog
iv`c mMg Aqy pUrqI duAwrw inrDwrn [hr ie`k
&rm ies kImq „qy hI vsqU dI ivkrI krdI
hY[audwhrn :-
18
19. pUrn mukwbly iv`c Awmdn vkr
19
auqpwdn kImq/
AOsq
Awmdn
AR
ku`l
Awmdn
TR
sImWq
Awmdn
MR
1 4 4 4
2 4 8 4
3 4 12 4
20. 2. eykwiDkwr iv`c Awmdn vkr
(Revenue Curves in Monoply)
•vsqU pYdw krn vwlw ie`k auqpwdk[
•vsqU dI kImq iv`c kmI krky v`D vsqUAW vycdw[
• AOsq Awmdn G`tdI hY qW sImWq Awmdn qyzI nwl
G`tdI hY[
20
22. ApUrn mukwbly iv`c Awmdn vkr (Revenue
Curves in Monopolistic Compitition)
• &rmW AwpxI vsqU nMU rijstrf krvw lYNdIAW hn[
Colgate ies nW‟qy koeI hor vsqU nhIN bxw skdw,
• pr bwzwr iv`c NEEM, MESWAK,PEPSUDENT
iv`c mukwblw [
• eykwiDkwrI vWg AOsq Awmdn (AR) G`tdI hY Aqy
sImWq Awmdn (MR) aus qoN dugxI qyzI nwl G`tdI[
• mMg dI lck iekweI qoN v`D ( Ed >1)[ikauNik
Colgate dI kImq 6 ru; dI QW 5 ru: ho jwvygI Aqy
NEEM dI kImq auhI rihMdI hY qW Colgate dI mMg
ijAwdw v`D jwvygI[
22
23. ApUrn mukwblw jW eykwiDkwr mukwblw
23
auqpwdn kImq/AOsq
Awmdn AR
ku`l
Awmdn
TR
sImWq
Awmdn
MR
1 6 6 6
2 5 10 4
3 4 12 2
4 3 12 0
5 2 10 -2
6 1 6 -4
26. swrWS ivvrx
(SUMMARY STATEMENTS)
• ku`l Awmdn (TR) Aqy sImWq Awmdn(MR)
iv`c sbMD[
• TR=∑MR
• jykr MR vDdw rihMdw hY qW TR iv`c v`DdI dr nwl
vwDw huMdw hY[
• jykr MR G`tdw jWdw hY qW TR iv`c G`tdI dr nwl
vwDw huMdw hY[
• jykr MR siQr rihMdw hY qW TR iv`c smwn dr nwl
vwDw huMdw hY[
26
27. swrWS ivvrx
(SUMMARY STATEMENTS)
• AOsq Awmdn (AR) Aqy sImWq
Awmdn(MR) iv`c sbMD[
• jykr AR smwn/siQr hY qW AR=MR
• jykr AR G`t irhw hY qW AR >MR
• MR irxwqmk ho skdw hY prMqU AR
nhIN[
27
30. Multiple Choice Questions
30
pR:1.iksy vsqU dI ie``````k vwDU iekweI vycx nwl
ijhVI Awmdn pRwpq huMdI hY aus nMU kihMdy hn
(A)ku`l Awmdn (B) Awmdn
(C) sImWq Awmdn (D) AOsq Awmdn
au`qr: (C) sImWq Awmdn
31. Multiple Choice Questions
31
pR:2. jdoN AOsq Awmdn siQr huMdI hY qW
sImWq Awmdn-
(A)G`tdI hY (B) siQr rihMdI hY
(C) vDdI hY (D) zIro huMdI hY
au`qr: (B) siQr rihMdI hY[
32. Multiple Choice Questions
32
pR:3. jdoN sImWq Awmdn zIro huMdI hY qW
ku`l Awmdn-
(A)G`t rhI huMdI hY [ (B) v`D qoN v`D huMdI hY[
(C) vD rhI huMdI hY [ (D) zIro huMdI hY[
au`qr: (B) v`D qoN v`D huMdI hY[
33. Multiple Choice Questions
33
pR:4. AOsq Awmdn pqw krn dw sUqr
hY-
(A) ku`l Awmdn x vycIAW iekweIAW
(B) ku`l Awmdn ÷ ku`l auqpwdn
(C) ku`l Awmdn ÷ vycIAW iekweIAW
(D) auprilAW iv`coN koeI nhIN [
au`qr: (C) ku`l Awmdn ÷ vycIAW iekweIAW
34. hyT ilKI swrxI nMU pUrw kro
vycIAW iekweIAW; 1 2 3 4 5
ku`l Awmdn ; 10 24 33 40 40
AOsq ;
34
10 12 11 10 8
35. hyT ilKI swrxI nMU pUrw kro
auqpwdn dIAW
iekweIAW; 1 2 3 4 5 6
ku`l Awmdn ; 20 36 48 56 60 60
sImWq Awmdn; ;
35
20 16 12 8 8 0
36. hyT ilKI swrxI nMU pUrw kro
auqpwdn dIAW
iekweIAW; 1 2 3 4 5 6
ku`l Awmdn ; 20 36 48 56 60 60
AOsq Awmdn; ;
36
20 18 16 14 12 10
