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State of Recruitment: 2015 CEHD Graduate Programs

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Presentation developed to highlight the state of graduate student programs, and recommend content marketing strategies to improve recruitment tactics.

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State of Recruitment: 2015 CEHD Graduate Programs

  1. 1. GRADUATE PROGRAMS S T A T E O F R E C R U I T M E N T
  2. 2. QUALITY IS MORE IMPORTANTTHAN QUANTITY. 1 HOME RUN IS MUCH BETTER THAN 2 DOUBLES. STEVE JOBS
  3. 3. PROBLEM Decline of qualified graduate applicants TODAY’S TOPICS QUALITY IS MORE IMPORTANTTHAN QUANTITY. 1 H O M E R U N IS MUCH BETTER THAN 2 DOUBLES. - STEVE JOBS
  4. 4. CALL TO ACTION What COE is going to do solve this conundrum… TODAY’S TOPICS QUALITY IS MORE IMPORTANTTHAN QUANTITY. 1 H O M E R U N IS MUCH BETTER THAN 2 DOUBLES. - STEVE JOBS PROBLEM Decline of qualified graduate applicants ASSESSMENT Evaluate COEs current recruitment strategies
  5. 5. CALL TO ACTION What COE is going to do solve this conundrum… TODAY’S TOPICS QUALITY IS MORE IMPORTANTTHAN QUANTITY. 1 H O M E R U N IS MUCH BETTER THAN 2 DOUBLES. - STEVE JOBS PROBLEM Decline of qualified graduate applicants SOLUTIONS Attract qualified applicants w/useful content ASSESSMENT Evaluate COEs current recruitment strategies
  6. 6. PROBLEM Decline of qualified graduate applicants SOLUTIONS Attract qualified applicants w/useful content EXAMPLES Alternative recruitment strategies at COEs ASSESSMENT Evaluate COEs current recruitment strategies QUALITY IS MORE IMPORTANTTHAN QUANTITY. 1 H O M E R U N IS MUCH BETTER THAN 2 DOUBLES. - STEVE JOBS TODAY’S TOPICS
  7. 7. PROBLEMDeclining pool of qualified graduate applicants
  8. 8. First-time graduate enrollment is down nationwide. Source: CGS/GRE Survey of Graduate Enrollment and Degrees
  9. 9. First-time graduate enrollment in the broad field of education is down nationwide. Source: CGS/GRE Survey of Graduate Enrollment and Degrees
  10. 10. 2010 335,867 Total Graduate Enrollment Broad Field of Education, Fall 2010 – Fall 2013 Source: CGS/GRE Survey of Graduate Enrollment and Degrees 2011 300,489 -10% 294,958 -1.8% 2012 273,831 -7.2% 2013
  11. 11. Source: CGS/GRE Survey of Graduate Enrollment and Degrees Changes in First-Time Graduate Enrollment Education by Field of Study, Fall 2000 – Fall 2010
  12. 12. Source: CGS/GRE Survey of Graduate Enrollment and Degrees Changes in First-Time Graduate Enrollment Education by Field of Study, Fall 2000 – Fall 2010
  13. 13. TOP 5CONTRIBUTING FACTORS Source: CGS/GRE Survey of Graduate Enrollment and Degrees State Policies Reduced Funding Stable Job No New Debt Weak Economy JOB
  14. 14. COE Graduate Student Enrollment Source: University System of Georgia, Fall Enrollment 2010-2014, Degrees/Majors Authorized as of December 2014 FALL 2010 FALL 2014 1,515 1,297
  15. 15. ASSESSMENT Evaluation of current recruitment strategies
  16. 16. I’d like to recruit more, but, between teaching, grant writing, research, publishing, and mentoring… I don’t have time. - COE Program Coordinators
  17. 17. Our web page needs help! We’ve got to fix the broken links and the process for updating and adding content. -COE Program Coordinators
  18. 18. We don’t really recruit. A lot of our students learn about our program through word of mouth. - COE Program Coordinators
  19. 19. COEsTOP 4RECRUITMENT TACTICS Website1 3 Georgia State University College of Education Information Sessions 2 Recruitment Fairs Georgia State University College of Education 4 Word of Mouth
  20. 20. SOLUTION Attract qualified applicants w/relevant content
  21. 21. If we keep doing what we’re doing, we’re going to keep getting what we’re getting. Stephen Covey The Seven Habits of Highly Effective People
  22. 22. TV Your Ad Here Georgia State University College of Education Expensive Holds attention for short time Interrupts vs. Informs One-way communication No added value to applicant 2 0 t h C E N T U RY Tactics Were… 2 0 t h C E N T U RY COE Looked for Applicants COE is GREAT!
  23. 23. Inexpensive or Free Holds attention longer Informs vs. Interrupts Multiple communication streams Adds value to applicant Google COE blog f 2 1 s t C E N T U RY Applicants DISCOVER COE 2 1 s t C E N T U RY Tactics Are…
  24. 24. WAYSTO RECRUIT QUALIFIED APPLICANTS ATTRACT SEO Website Blog Videos Stranger CONVERT Visitor Calls-to-Action Landing Pages Contact Forms NURTURE Lead Personalized Email Campaaigns CLOSE Applicant Students Interviews Email Phone R e c r u i t m e n t A d m i s s i o n s
  25. 25. RELEVANT CONTENT E N G A G E S P R O S P E C T I V E A P P L I C A N T S CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS
  26. 26. SEO / KEYWORDS STORYTELLING NEW CONTENT WEEKLY ALL DEPARTMENTS & PROGRAMS INCLUDED THOUGHT LEADERSHIP CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS
  27. 27. FACULTY RESEARCH | INDUSTRY | TRENDS ADMISSIONS DEADLINES | FAQs OTHER Metro ATLANTA CURRENT STUDENTS LIFE @ GSU | FIELD-RESEARCH ALUMNI VALUE | CAREERS CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS
  28. 28. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS Georgia’s approach to evaluating educator preparation The urbanED Podcast is a weekly show brought to you by the College of Education and serves as a resource for prospective graduate students seeking insights on careers that move lives forward. Learning science in urban school gardens eLearning helps maternal health workers save lives Pros and cons of a cohort-based graduate program Autism therapy driving demand for behavior analyst Can a family blog promote digital literacy? INEXPENSIVE MOBILE CONVENIENT THOUGHT LEADERSHIP urbanED CAST
  29. 29. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS Expert advice from COE faculty targeting people considering a career in their field. • Top 4 Software Applications Instructional Designers Use • 5 Things You Should Know About Georgia Educator Certification Rule Changes BENEFITS PROSPECTS FREE VALUABLE ADVICE TRUSTED SOURCE 4TIPS ON How new teachers can discuss and share challenges and successes experienced in the classroom. Get New Teacher Tips 6TIPS… For Certified Athletic Trainers to Help Your Clients Avoid Injury Get Athletic Trainer Tips
  30. 30. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS Alumni case studies tell success stories about COEs graduates and encourages prospective applicants to learn more about their respective program. REUSE BENEFITS PROSPECTS FREE SUCCESS STORIES PEER-PEER INFLUENCE Background • GSU, Bachelors, Marketing, ‘09 • Coca-Cola, market analyst Solution M.S. in Educational Research prepared her to… Results • Promoted to Marketing Research Analyst at Coca-Cola • Hired as program evaluator for nationwide vaccine study at CDC ALUMNI CASE STUDY From Coca-Cola to the CDC Applying Research Methodology to Beverages and Public Health “Georgia State University prepared me to implement research in public and private sector.” Lee Sims ’10, MS, Educational Research
  31. 31. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS On-demand webinars provide prospective applicants access to pre-recorded information sessions anytime, anywhere, for free. LEAD GENERATION BENEFITS PROSPECTS COST EFFECTIVE AVAILABLE 24/7 NO GEOGRAPHIC LIMITATIONS Interested in learning about our graduate programs? Click on any of the program links below to register for an on- demand webinar. INFORMATION SESSIONS On-demand WEBINARS FEATURED EARLY CHILDHOOD KINESIOLOGY Health/Physical Ed, MEd Exercise Science, MS Sports Administration, MS Sports Medicine , MS Kinesiology, PhD UACM, MEd Elementary Education, MAT ESC Behavior-Learning Disabilities, MEd REGISTER TODAY
  32. 32. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS SlideShare provides prospective applicants access to PPT of information sessions anytime, anywhere, for free. LEAD GENERATION BENEFITS PROSPECTS FREE AVAILABLE 24/7 NO GEOGRAPHIC LIMITATIONS Interested in learning about our graduate programs? Click on any of the program links below to view SlideShare presentation of each program. INFORMATION SESSIONS SlideShare Presentations FEATURED EARLY CHILDHOOD KINESIOLOGY Health/Physical Ed, MEd Exercise Science, MS Sports Administration, MS Sports Medicine , MS Kinesiology, PhD UACM, MEd Elementary Education, MAT ESC Behavior-Learning Disabilities, MEd REGISTER TODAY
  33. 33. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS G E N E R A T E L E A D S CONTACT FORM CTA LANDING PAGES
  34. 34. According to Noel Levitz, surveys of prospective graduate students show COSTVALUE CAREER 3 KEY PRIORITIES
  35. 35. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS
  36. 36. ProgramTitle Valuable Content (Video, tips sheet, infographic, blog post, podcast) Program Contact Admissions InformationCourse description and classes View GSU Graduate Catalog Overview • TBD • TBD • TBD • TBD Ideal Candidate • TBD • TBD Length of Program • TBD • TBD Funding • TBD • TBD Alumni Employers • TBD • TBD Request Information
  37. 37. Overview • Instructional Coaching by faculty joining students in their classrooms • Student-centered experiences where students determine their own goals • Instructional strategies for English/Language Arts, Literacy, Math, Science, and Social students • Community-Building possibilities for teachers to use with young learners • Considerations of justice, equality, and hope in urban classrooms • Cohort based program encourages collaboration. Ideal Candidate • Provisionally certified practicing PreK-5 teachers • Practicing paraprofessional educators • Seeking master’s degree / elementary teaching certificate (PreK-5) • New teachers in high-needs schools in metro Atlanta Length of Program • A minimum of 36 semester hours is required to receive your degree • 12 credit hours per 3 semesters = 12 months Funding Click on the following links for more information on funding your graduate education: Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy Alumni Employers • Atlanta Public Schools • Cobb Co. School District • DeKalb Co. School District • Fulton Co. School System Program Contact Teresa Fisher, Program Coordinator 404-413-8020 | tfisher@gsu.edu Request Information * Name * Email * Level interest Learn More Admissions Information DEADLINESSTEPS REQUIREMENTS • Very interested • Somewhat interested • Gathering information • Already applied Course description and classes View GSU Graduate Catalog The shorter the form the better.
  38. 38. Overview • Advanced training in quantitative and qualitative research methods as they apply to the systematic study of education • Concentrations: statistics, measurement, program evaluation, survey research, computer applications, institutional research, and policy research Ideal Candidate • Strong background in math, analytics, and writing • Interest in advancing research methodology skills • Seeking career in a school or other setting requiring strong research methodology skills Length of program • A minimum of 36 semester hours is required to receive your degree • 12 credit hours per 3 semesters = 12 months Funding Click on the following links for more information on funding your graduate education: Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy Alumni Employers • American Institutes for Research • Atlanta Public Schools • Center for Disease Control and Prevention • Center of Excellence on Health Disparities • Coca-Cola • Georgia State, Department of Education Program Contact Janice Fournillier, Program Coordinator 404-413-8000 | jfournillier@gsu.edu Course description and classes View GSU Graduate Catalog Request Information * Name * Email * Level of interest Learn More Admissions Information DEADLINESSTEPS REQUIREMENTS Read Lee Sims’ Success Story Alumni Case Study Learn how Lee’s master’s in educational research took her from Coca-Cola to the CDC.
  39. 39. Overview • Prepares students for careers in the athletic training field • Course/Lab experience in: prevention, management, evaluation, and rehabilitation of athletic injuries • Clinical sites: NCAA Divisions 1, 2, and 3; NJCAA (1), private and public high schools Ideal Candidate • Certified athletic trainers (or be eligible for certification) by the National Athletic Trainers Association (NATA) • Eligible for certification upon graduation from a Commission on Accreditation of Athletic Training Education (CAATE) accredited undergraduate athletic training curriculum Length of program • A minimum of 36 semester hours is required to receive your degree • 12 credit hours per 3 semesters = 12 months Funding Click on the following links for more information on funding your graduate education: Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy Alumni Employers • Atlanta Braves • Atlanta Falcon • Atlanta Hawks • Georgia Tech Program Contact Shelley Linens, Program Coordinator 404-413-8000 | slinens@gsu.edu Course description and classes View GSU Graduate Catalog Request Information * Name * Email * Level of interest Learn More Admissions Information DEADLINESSTEPS REQUIREMENTS 6 TIPS for For Certified Athletic Trainers to Help Your Clients Avoid Injury Get Athletic Trainer Tips (M.S.)
  40. 40. Overview • Instructional Coaching by faculty joining students in their classrooms • Student-centered experiences where students determine their own goals • Instructional strategies for English/Language Arts, Literacy, Math, Science, and Social students • Community-Building possibilities for teachers to use with young learners • Considerations of justice, equality, and hope in urban classrooms • Cohort based program encourages collaboration. Ideal Candidate • Provisionally certified practicing PreK-5 teachers • Practicing paraprofessional educators • Seeking master’s degree / elementary teaching certificate (PreK-5) • New teachers in high-needs schools in metro Atlanta Length of Program • A minimum of 36 semester hours is required to receive your degree • 12 credit hours per 3 semesters = 12 months Funding Click on the following links for more information on funding your graduate education: Cost Calculator | Tuition and Fees | Graduate Scholarships and Assistant | Graduate Assistant Policy Alumni Employers • Atlanta Public Schools • Cobb Co. School District • DeKalb Co. School District • Fulton Co. School System Program Contact Teresa Fisher, Program Coordinator 404-413-8020 | tfisher@gsu.edu Request Information * Name * Email * Level interest Learn More Admissions Information DEADLINESSTEPS REQUIREMENTS • Very interested • Somewhat interested • Gathering information • Already applied Course description and classes View GSU Graduate Catalog The shorter the form the better. 4TIPS ON How new teachers can discuss and share challenges and successes experienced in the classroom.
  41. 41. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS First Name * Jamie Last Name * Smith Email * jsmith@gmail.com Get Teacher Tips Level of interest Very interested Program of Interest * Early Childhood Education, MAT DOWNLOAD TeacherTIPS When you download these tips, you will learn how to: • Use online learning communities • Engage peers on social media • Participate in alma mater online forums 4TIPS ON How new teachers can discuss and share challenges and successes experienced in the classroom.
  42. 42. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS From: Subject: To: Terry Fisher | College of Education, Georgia State University Jamie, thank you for your interest in our M.A.T. in Early Childhood Education program Jamie Smith, jsmith@gmail.com Jamie - Thank you for downloading the 4 Tips for New Teachers tip sheet. Please share it with your colleagues. Are you a practicing PreK-5 teacher who wants to affect change in urban classrooms? If so, please view the SlideShare to learn about Georgia State’s M.A.T. in Early Childhood Education program. Best regards, Terry Terry Fisher, PhD Clinical Assistant Professor Department of Early Childhood Education Georgia State University 404-413-8000 tfisher@gsu.edu INFORMATION SESSION Early Childhood Education M.A.T. Georgia State University, College of Education B U I L D R E L A T I O N S H I P P E R S O N A L I Z E D E M A I L C A M P A I G N
  43. 43. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS From: Subject: To: Terry Fisher | College of Education, Georgia State University Jamie, thank you for your interest in our M.A.T. in Early Childhood Education program Jamie Smith, jsmith@gmail.com Jamie - Thank you for downloading the 4 Tips for New Teachers tip sheet. Feel free to share it with your colleagues. Are you a practicing PreK-5 teacher who wants to affect change in urban classrooms? If so, please view the SlideShare to learn about Georgia State’s M.A.T. in Early Childhood Education program. Best regards, Terry Terry Fisher, PhD Clinical Assistant Professor Department of Early Childhood Education Georgia State University 404-413-8000 tfisher@gsu.edu INFORMATION SESSION Early Childhood Education M.A.T. Georgia State University, College of Education
  44. 44. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS From: Subject: To: Terry Fisher | College of Education, Georgia State University What makes a great urban school elementary teacher? Jamie Smith, jsmith@gmail.com I hope the SlideShare presentation we shared with you in the previous email was informative and provided you with some insights about how you’d benefit from Georgia State’s M.A.T. in Early Childhood Education program. I thought you’d enjoy this video featuring one of our ECE faculty, Dr. Rhina Williams, from the university’s inaugural TEDx event, entitled “What do you see?” Her message focused on the intention that underlies the training she does with teachers in multicultural education. Apply Deadlines Contact Us
  45. 45. CONVERT VISITORS ATTRACT STRANGERS NURTURE LEADS From: Subject: To: Terry Fisher | College of Education, Georgia State University Meet one of our successful M.A.T. alumni Jamie Smith, jsmith@gmail.com Are you wondering what career achievements our alumni experience once they graduate from Georgia State’s Early Education M.A.T. program? Meet one of our successful alumni, Tonia Durden, PhD (‘09, Early Childhood Education) as she discusses the value of her graduate education and insights she’s learned since graduating. Apply Deadlines Contact Me Learn how Tonia’s teaching journey led her to receive the USDAs Early Achievement Award in 2013. Read Tonia Durden’s Success Story
  46. 46. EXAMPLES Alternative recruitment strategies GRE 50%ile GPA 2.5 – 3.25 GACE Program Admission Seeking urban education experience
  47. 47. Michigan State University College of Education
  48. 48. Illinois State University, College of Education

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