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Part 1: Georgia State University, College of Education Recruitment Plan

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Presentation created for interview with Georgia State University's College of Education to implement an inbound/content marketing strategy to recruit more qualified graduate students.

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Part 1: Georgia State University, College of Education Recruitment Plan

  1. 1. College of Education Ÿ Graduate Programs RECRUITMENT MARKETING PLAN! Presented by Bahati Banks December 11, 2014
  2. 2. GOALS!
  3. 3. What are the desired results?
  4. 4. Marketing automation 1 Compelling videos 2 High quality content 3
  5. 5. SMART OBJECTIVES
  6. 6. What does success look like in one year?
  7. 7. GOAL 1! Implement marketing automation METRICS! Contact form completions, newsletter/blog subscriptions, content downloads, etc. Incorporate a marketing automation platform to identify, nurture, and convert prospective students. OBJECTIVE!
  8. 8. EXAMPLE! Marketing Automation in Action
  9. 9. Current Web Page
  10. 10. Why Become a Science Teacher? Contact Us Download Infographic Optimized Web Page
  11. 11. Current Contact Form
  12. 12. Contact the College of Education Graduate Program *Full Name *Email Phone *Program of Interest Download  report   to  find  out  why   Optimized Contact Form
  13. 13. View  Last  10  Years   GACE  Pass  Rates   COLLEGE OF EDUCATION CONSIDERING A CAREER AS A STEM TEACHER? DIDYOU KNOW? Georgia State’s teacher residents are paid a $25,000 stipend to teach “in-demand” areas (i.e., math/science). GSUs teachers stay in the profession and have a positive impact on children’s learning. Targeted Follow-up Email
  14. 14. METRICS! Likes, shares, and comments. Create engaging videos that tell the story of students, faculty, and alumni making a difference in education. OBJECTIVE! Create compelling videosGOAL 2!
  15. 15. Michigan State University College of Education
  16. 16. METRICS! Views, listens, participation, and comments. Create a variety of content (i.e., videos, contest, blogs, podcasts) to entice prospective students. OBJECTIVE! Consistent , high quality contentGOAL 3!
  17. 17. PODCAST Illinois State University | College of Education
  18. 18. PODCAST BLOG George Washington University | Graduate School of Education & Human Development
  19. 19. PODCAST BLOG CONTEST University of Hawaii | College of Education
  20. 20. METHODOLOGY!
  21. 21. How will marketing strategy be implemented?
  22. 22. AWARENESS EVALUATION PURCHASE SALES FUNNEL APPROACH MAP CONTENT BUYING STAGES
  23. 23. RECOGNITION AWARDS NETWORKING TRAINING RESEARCH INCLUSIVENESS FINANCIAL AID SCHOLARSHIPS TOP NOTCH PROGRAMS

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