Shanita Knight  Discussion Board 3 COLLAPSE Top of Form Corey's DVD displayed numerous behaviors that are common in groups. When leading groups, it can be difficult due to conflicting personalities. As a group leader, one must be aware of the different behaviors that group members may display. They must also have the knowledge to correct negative behaviors and keep the group cohesion and group focus on track. Two behaviors that stood out to me in Corey's DVD were group members attempting to lead the group and resistance from group members. I believe addressing individuals who try to lead the group could possibly discourage them. If a leader cuts a member off or overlook a comment they made, it can shut them down and affect their participation for the remaining sessions. It is possible that group members could just be outspoken and passionate about the topic. However, as the leader they must allow other group members to speak as well as keep control of the group.  When it comes to setting the group tone, members will be more comfortable knowing the leader is in control of the group rather than allowing another member to do so (Corey, Corey, & Hayes, 2014). In a situation where a member tries to take control of the group, it would be appropriate for the leader to say something like, "Thank you a lot for sharing your insight on this topic. Now, I'd like to hear from another member and how they feel about this topic". In regards to resistant members, this will be the most difficult for me. In some instances, members are court ordered to attend different support groups, which mean they will only go through the motions, and attend group meetings because it is mandatory. Attempting to get resistant members to get involved can also take away time from group activities and discussions.  It can be difficult because the goal for leaders are to influence and touch each group member. But how long are should we spend on trying to get those that are resistant to cooperate? A technique that I will utilize to help resistant members to open up and share is to use dyads throughout group sessions.  According to Corey et al, (2014), working in pairs facilitates member interaction because talking to one person seems less threatening than addressing the entire group.  Based on my cultural background, I will be able to refrain from allowing assumptions and biases get in the way of assisting others. As a helping professional, one must be aware of their own beliefs. It is extremely important for clinicians and others to keep an open mind and be knowledgeable of other cultures to effectively assist clients. Due to my personality and background, I can relate to many circumstances. Next, an incident that sticks out to me on Corey's DVD was the example of the individual that spoke Spanish to voice her opinion. This stood out to me because individuals that are bilingual and have English as their second language tend to revert back to their primary language when they are in.

1. Shanita Knight
Discussion Board 3
COLLAPSE
Top of Form
Corey's DVD displayed numerous behaviors that are common in
groups. When leading groups, it can be difficult due to
conflicting personalities. As a group leader, one must be aware
of the different behaviors that group members may display.
They must also have the knowledge to correct negative
behaviors and keep the group cohesion and group focus on
track. Two behaviors that stood out to me in Corey's DVD were
group members attempting to lead the group and resistance from
group members. I believe addressing individuals who try to lead
the group could possibly discourage them. If a leader cuts a
member off or overlook a comment they made, it can shut them
down and affect their participation for the remaining sessions. It
is possible that group members could just be outspoken and
passionate about the topic. However, as the leader they must
allow other group members to speak as well as keep control of
the group. When it comes to setting the group tone, members
will be more comfortable knowing the leader is in control of the
group rather than allowing another member to do so (Corey,
Corey, & Hayes, 2014). In a situation where a member tries to
take control of the group, it would be appropriate for the leader
to say something like, "Thank you a lot for sharing your insight
on this topic. Now, I'd like to hear from another member and
how they feel about this topic". In regards to resistant members,
this will be the most difficult for me. In some instances,
members are court ordered to attend different support groups,
which mean they will only go through the motions, and attend
group meetings because it is mandatory. Attempting to get
resistant members to get involved can also take away time from
group activities and discussions. It can be difficult because the
goal for leaders are to influence and touch each group member.

2. But how long are should we spend on trying to get those that are
resistant to cooperate? A technique that I will utilize to help
resistant members to open up and share is to use dyads
throughout group sessions. According to Corey et al, (2014),
working in pairs facilitates member interaction because talking
to one person seems less threatening than addressing the entire
group.
Based on my cultural background, I will be able to refrain from
allowing assumptions and biases get in the way of assisting
others. As a helping professional, one must be aware of their
own beliefs. It is extremely important for clinicians and others
to keep an open mind and be knowledgeable of other cultures to
effectively assist clients. Due to my personality and
background, I can relate to many circumstances. Next, an
incident that sticks out to me on Corey's DVD was the example
of the individual that spoke Spanish to voice her opinion. This
stood out to me because individuals that are bilingual and have
English as their second language tend to revert back to their
primary language when they are in deep conversation or
speaking about something that means a lot to them. That
incident showed that it was a lot easier for that individual to
fully express herself using a language that she was most
comfortable with. This has provided knowledge for me as a
helping professional. It is important to allow clients to express
the best way that they know how to.
Reference
Corey, G., Corey, M. S., & Hayes, R. (2014). Groups in action:
Evolution and challenges (2nd ed.). Belmont, CA: Brooks/Cole.

3. Cassandra Buffaloe
Discussion Board 3
COLLAPSE
Top of Form
Conflict is everywhere it is in the work setting, in the
community, and within your home. When there are groups often
time’s groups are formed to help individuals that are going
through things. Often times in these groups you are going to
have one or two members that have some mental health issues.
There were several different behaviors that I was able to
recognize when watching the DVD. I was able to witness
judgement between clients. There was a lack of trust and then
there were the resistant members that didn’t want to be there
and some who were only there because they were made to be
there. There was conflict due to the different culture
backgrounds. Culture does play a major role when it comes to a
group of people working together. I would have difficult to
encounter and manage those who feel that they don’t need to be
there. Group members who have a negative attitude often come
with negative body language. I think individuals like that will
ruin the setting for the entire group and for those who want to
be there. Other members won’t be comfortable opening up if the
atmosphere of the group is not good. I would feel that no matter
what I bring to the group it will not be productive due to those
negative resistant individuals. The group will not be able to
move forward. I am big on support group settings. I think that if
we can break the ice and let those resistant clients know that
there are people going through the same thing they are or have
been through the same thing they have been it may allow them
to open up and release some of that negativity.
Jacobs discussed in chapter 15 the negative member and the
resistant member. I would allow the member to sit and listening
during the first part of the meeting while I will have the

4. members that want to be there engage and share. Once the
member have had the opportunity to sit and listen and realize
that they are not the only one and that someone else is going
through the same and similar situations I would engage them in
the conversation. I would attempt to determine if the member is
resisting the group process or if the member just doesn’t want to
change. I would attempt dyads or triads before talking to the
client outside the group.
My culture back ground is African American Christian. I was
always taught to respect other regardless of the race or religion
background. I think that I may struggle with this because I
never had a interest in any other religion and I may find myself
doing things that they may feel is disrespectful due to the fact I
don’t know anything about their culture.
The one incident that sticks with me from the DVD is Nicole
discussed how she was so excited to be at the group but the
behavior of others have her not wanting to share her story. She
really feels that the other members don’t care and she would be
waiting her time talking. I agree with her. If I knew a person
had no interest in the group I would not open up.
References
Corey, G., Corey, M. S., & Haynes, R. (2014). Groups in action:
Evolution Of a Group (2nd ed.). Belmont, CA: Brooks/Cole.
Jacobs, E. E., Schimmel, C. J., Masson, R. L., & Harvill, R. L.
(2016). Group counseling:
Strategies and skills (8th ed.). Belmont, CA: Brooks/Cole.
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5. Strategic Plan Part I
The proposed new product is an affordable smartphone that
comes along with the best features in the mobile phone industry.
The mobile is proposed since it is a device that a majority of
people demand in the market today. As much as there is stiff
competition in this industry, there is still a room for businesses
that apply the most effective strategies to make sure that they
have a share of the market.
When a new product is proposed in a division, it should be
able to boost the competitiveness of the company in general
(Tout & Rivkin, 2010). In this case, the smartphone will target
the middle and low class of the economy through its affordable
price. It will be designed with the latest features but will still
maintain a low-price tag. This will be made possible through the
innovation and creativity of the research and development team.
Mission Statement
The mission statement “To empower people through
technology”, summarizes what the business is intended to
achieve. In this case, the company will be innovative and
creative in terms of technological advancement to make sure it
comes up with products that meet the expectations of the users.
Through the technology in the product, the people will be
greatly empowered to do more.
A mission statement should be a summary of what a
business or organization looks forward to achieving. It is also a
reminder that enables an organization to stay on track through
whatever activities and operations that are engaged in. In this
case, the mission statement reminds the business to stay focused
on technological innovation and creativity to ensure that users
of the product are empowered as it is expected.
Differentiation of the Production
Tout & Rivkin (2010) note that differentiation basically
refers to making a product unique from the rest in the market.
Differentiation is very necessary especially in industries that
are highly competitive. In this case, the mobile phone industry

6. is among the most competitive due to the high number of
organizations engaged in the business. This implies that
creativity and innovativeness should be applied to make a
product different from what the rest of the market offers.
To differentiate the product, the design will be quite
unique from what the market is used to. The external
appearance of the smartphone will be designed differently.
Basically, it will be slimmer and more appealing to the eye. It
will also come in a variety of colors. The product will also be
designed with the latest features such as fingerprint and eye
recognition. Lastly, its price will be average.
Addressing Customer Needs
Customers are among the most important stakeholders in
any business organization because they are the reason why the
organization exists. As much as businesses are established to
make profits, this can only be achieved in the presence of the
customers (Buttle & Maklan, 2015). Taking this into account, it
is necessary for customers to be treated in the right manner so
that they feel important to the business.
The division will address customer needs by creating a
platform on which customers can make their suggestions. The
suggestions will then be incorporated into the future products of
the business. For instance, customers can provide their reviews
after using the product. They can suggest how they want the
products to be improved. Through such views, the needs of the
customers will be addressed by incorporating their suggestions
into future decisions.
Achievement of a Competitive Advantage
According to Sanchez (2010), competitive advantage refers
to an opportunity that a business has over its competitors to be
more competitive. This implies that it is necessary to put in
some extra effort to ensure that customers are given an
additional benefit should they decide to purchase the products
from a particular business. It is necessary to focus on
competitive advantage to be relevant in the market. With
respect to the case, the business will achieve competitive

7. advantage by focusing on the customer. Even though the quality
of the product matters as well, the company will ensure that the
views and interest of customers come first. By so doing, there
will be a high level of customer satisfaction and this will
directly translate to competitive advantage.
Vision
The vision of the division is “To become the leading company
in smartphone technology in the next 10 years”. A vision
basically provides a guideline to what a business organization
should achieve within a specified period. In this case, the vision
is focused on technology. This is based on the idea that
technology is the future of business in the modern world.
Through technology, businesses will be able to come up with
products that can meet and exceed the expectations of the
market. By focusing on technological advancements, the
business will come up with more advanced smartphones and this
implies that there will be a demand that will ensure
sustainability.
Business Model
Buttle and Maklan (2015) state that a business model is
basically a strategy followed by a business with respect to
operations to make sure that success is achieved. There are
various options from which businesses can choose their models.
As much as all models are effective, a business needs to
consider various factors before settling on a model that it
intends to apply. For instance, it needs to look at its industry as
well as its competitors and the goals that should be achieved.
The business model to be used in this case is the cheap chic
model. The model is concerned with the marketing of stylish
products which are inexpensive. This will enable the consumers
to feel that they have the value of their money.
Division’s Alignment with the Company’s Vision and Mission
Mission
The division’s vision is “to empower people through
technology”. This implies that as the business engages in its

8. operations, the bottom line is to ensure that the consumers feel
empowered from the use of the company’s products. This is
aligned with the company’s vision about using technology to
empower the people. The people are the future of the
organization. Technology also plays an important part
especially with respect to sustainability. A combination of the
two ensures that the company delivers the best to the target
market. It is noted that for the overall vision of the company to
be achieved, it is necessary to have relevant visions for
different divisions.
Vision
The vision of the division is “To become the leading
company in smartphone technology in the next 10 years”. As
also outlined in the company’s vision, the objective is to invest
in technology so that the company becomes the industry leader
as far as smartphone technology is concerned. The division
vision is clearly aligned with the company’s vision to make sure
that the best results are achieved in the next 10 years. Industry
leadership in terms of technology implies that the business will
be competitive and sustainable due to the constant demand for
its high-quality products. In simple terms, it is necessary for all
divisions of a company to share a common vision and mission
for the purpose of alignment.
Values
The new division is based on values such as integrity and
accountability. As much as there are several other values, these
are the strongest due to the contribution that they make towards
achieving the overall objective of the business. Through
integrity, there is a sense of honesty in dealings and this creates
a positive public image of the organization. Accountability is
basically concerned with responsibility. This is a value that
enables the employees of the organization to be responsible for
anything that they do. The value creates a sense of carefulness
because the employees know that they will be held accountable
should any problem occur under their watch. Through
carefulness, they can deliver better services that are in line with

9. what the future of the organization is all about.
Conclusion
The mission, vision, and values guide the division’s
strategic direction by providing guidelines with respect to what
needs to be done to achieve the best results. For instance, the
mission provides the direction of focusing on technology to
empower the people. In another perspective, the vision gives a
timeline within which the mission should be achieved. The
values provide guidelines with respect to the specific behaviors
that should be displayed to make sure that the strategic
direction of the business is followed in the right manner.
Basically, each of these elements plays a significant role in
ensuring that the future of the organization is assured.
References
Buttle, F. & Maklan, S. (2015). Customer Relationship
Management: Concepts and Technologies. London: Routledge.
Sanchez, R. & Heene, A. (2010). Enhancing Competitiveness
for Competitive Advantage. London: Emerald Publishing Group.
Tout, J. & Rivkin, S. (2010). Differentiate or Die: Survival in
the Era of Killer Competition. Hoboken: Wiley.