2. Why Ethan Lader? Bruno Mars – Just The Way You Are (2010) B.O.B feat Bruno Mars – Nothing On You (2010) The iconic way that it had a sketch book feel to the videos and not just an fluent video.
3. Why Ethan Lader? Bruno Mars – Just The Way You Are (2010) In the chosen video, they used an artist to draw with the cassette tape to draw out the images of Bruno and co.
4. Why Ethan Lader In the mentioned music video, I found the affects off drawing out the actions with a cassette tape and having other scenes with singer and actress within it made it fluent.
5. Why Ethan Lader B.O.B Feat Bruno Mars – Nothing On You In the video directed by Ethan Lader, they recorded the people then printed them out on paper to tear around them to then make it a stop animation piece.
6. Why Ethan Lader? In this video Ethan comments about how the song is about beauty and it’s just a whole collage of many different women from different cultures, shapes and backgrounds etc.
7. The Biog of Ethan Lader Ethan Lader is an American director for short films and music videos. Ethan was first recognized after winning a competition for his short film “The Sound Of Racism”. Now recognized for his music videos, every year has become bigger for Ethan. In 2010, Ethan directed two back to back Number 1 US Billboard hit singles with Nothing On You and Just The Way You Are.
8. The Signature of Ethan Lader The idea of a collage or art in his music videos are evidence as a signature of his for recent music videos. As in Slimy’swomaniser, Bruno Mars; Just The Way You Are and B.O.B’s Nothing On You.
9. Ethan Lader - Genre Ethan Lader’s main work is with Pop/RnB mainstream acts. Ethan has worked with B.O.B, Mariah Carey, Bruno Mars, Devlin to name a few and adapts to each style with there lyrics and the feel to the music. As mentioned in an interview with c-heads.com: “When it comes to music videos it’s essential that you love music. I see music. I feel music. Music drives my life. It’s important for me as a Director to be able to put myself aside, and step into the shoes of the musician and create a piece that showcases them. That’s why when everyone asks me “What’s my style? What makes an Ethan Lader video?” If I do my job right, you won’t know. Instead you’ll see my name in the credits and be like “Damn, he’s like a chameleon.” I adapt to each song, each artist I work with, because everyone is so different.”
10. And so on… Ethan Lader is still a fresh face in the music industry and my favourite videos of his are B.O.B’s and Bruno Mars as they stand out to me with it being an art and different. Whilst he hasn’t done many video’s to some, he is one for the future and is already one of the most sought out music directors in the business.
