1. *

2. *
Safeguard is P&G’s largest Global Personal Care
brand.
First launched as a bar soap in the USA in 1963.
Currently sold in more than 15 countries across
Asia.
P&G, through its brand Safeguard, co-founded
(GHD).

3. *
Safeguard has won many awards and gained
a great deal of medical professionals over
the years.
Greatest achievement (Mother Satisfaction).

4. *
No.1 Anti bacterial Soap.
Lifestyle: Mothers & Doctors NO.1 choice.
Demographics: 5-70, M/F for each Class.
Behavior: For daily use, smell good &
protected skin from germs.

5. *

6. *
P&G Pak Data: Safeguard sale is 4.2 billion.
Market Share is 20% of it. (Higher)
Total Market Size is 21 billion RS. (4.2/.2)
Market price = 30-60 RS. (Not exactly)

7. *
It is available in Supermarkets, Stores,
Drug-Stores, Beauty-Shops, etc…

8. *
TV adds, Songs, Cartoon, Events, etc…
Founded GHD 15 Oct 2008.
Safaie Programs among School Kids.

9. *

10. *
Founded GHD 15 Oct 2008.
Clean the hands Save the Lives.

11. *
Safeguard is The Leader of anti-bacterial
Soaps.
They dominate niche market on personal care.
Prevent almost 4 million kids a year for dying
before 5th birthday.
Trusted by Doctors & Moms no other brand has
a similar position.