Nirala has been a leading sweets brand in Pakistan since 1948, known for high quality products. The presentation discusses Nirala's history and vision, marketing strategy including brand image expansion and customer service initiatives. A SWOT analysis shows strengths in brand name and market share, while weaknesses include inability to fulfill small home delivery orders and lack of coordination. Opportunities exist in growing as a leading Asian sweets brand and diversifying, but threats include competition and high taxes. The conclusion emphasizes Nirala's distinguished brand, variety of products, international branches, and commitment to customers.

1. Best Practices at Nirala : then and now

2. • Presented By:
Zoya Zia
BBA-FALL-12-133
Presented to:
Ma’am Sadaf

3. Nirala History
• Taj Din - The
founder
• 1948 - Year of
foundation
• Quality delight

4. Vision
• Global Brand
• Unique Product
• Faisal farooq new CEO
of Nirala sweets

5. Marketing Strategy
• Updated technology
• Quality control
• Customer service:
“chunga” - Free methai to
children
• Brand image
• Expansion

6. SWOT ANALYSIS:
Strengths:
•Strong Brand Name
•30% Market Share
•Symbol of Quality
Weaknesses:
•Can not take small orders for
home delivery
•Lack of interdepartmental coordination
Opportunities:
•Being of the best Methai producer
in Asia
•Far ahead from competitors
•Diversified
Threats:
•Gourmet
•Cheap products from competitors
•High taxes

7. Conclusion:
•
•
•
•
Distinguished Brand
Large Variety
International Branches
No gap between nirala and
customers
• Fulfilling Promises

8. Sweet End!
