Marketing Pitch for FMCG Cooking Oil industry.
I created this pitch as part of an application it has been partly public, hence I am making it public.
Feel free to use, recreate, adopt
An integrated marketing communications plan for
ACI Nutrilife Rice Bran oil, Course name- Promotional Marketing
Course Code- MKT337
North South University (NSU)
NSU SBE
Mehedi Hasan Polash
An integrated marketing communications plan for
ACI Nutrilife Rice Bran oil, Course name- Promotional Marketing
Course Code- MKT337
North South University (NSU)
NSU SBE
Mehedi Hasan Polash
IMC, Media Planning, Media Budget, Marketing plan, ATL and BTL, Above the line and below the line, Media selection, Communication Strategy and Plan, IMC program
Brand prism gives an idea about the aspect of Maggie as a brand. It talks about personality of maggie brand. Its internal and external lookout from its own and customer's point of view
IMC, Media Planning, Media Budget, Marketing plan, ATL and BTL, Above the line and below the line, Media selection, Communication Strategy and Plan, IMC program
Brand prism gives an idea about the aspect of Maggie as a brand. It talks about personality of maggie brand. Its internal and external lookout from its own and customer's point of view
What trend(s) are having the most significant effect on packaging and design?BBrand Design
There are numerous trends impacting packaging and design. From health, sustainability, seemingly handmade and bespoke offers, down to crazy new flavour combinations.
Foody spoon is a nutrition filled eatable spoon made of natural grains and cereals. In this presentation I have given business plan for the foody spoon. Done by ja. veth prasath
Launch your next campaign, your next engagement, your next go-to-market strategy by connecting with one of the world’s largest active lifestyle participant networks.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
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-Recognize the critical role of strategy in marketing
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-Receive templates and guides for developing a marketing strategy
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
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Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
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2. Sunrise Brand
The Brand is based upon, bringing its consumers the finest and the best cooking oils sourced from
the most purest and natural ways. Since there is a shift in the market towards more organic and
natural sources of diet, this can be utilized as our main USP among the competition
Similar to the sun that provides the most essential and purest form of energy and life to the earth.
Since, sunrise is the most important aspect of human and all forms of life, hence the name.
Sunrise cooking oil that is
Pure
Healthy
Tasty
for your modern lifestyle.
3. Taglines
As our focus initially is to establish the brand alongside the proposed key points.
Our taglines would be
Dawn of a tasty and healthier lifestyle.
However, we might need a little tagline so as to create long lasting association
and instant recognition to our brand.
Sehat Bhi Maza Bhi
This voice over is to be recorded with a voice of a female child. Hence, would
remain our main tagline for the future.
4. Packaging
Our product packaging would utilize nature’s colors as are prominent in our other
communication mediums and the logo. Hence,
Green fields (green color)
Bright sun (yellow color)
So partial green color at the bottom half and yellow sun color for the remaining top
half.
Provided the bright nature of the above mentioned colors. It will be a good
combination for product while shelving at superstores.
5. Communication Strategy - ATL
TVC & Radio Spots
Capitalizing on our name as well as the main consumer touchpoints. Our focus is on showcasing the
natural elements in our TVC, starting from a dawn over a field of sunflowers, a natural and healthy
visual. Sourcing of oil seeds to the oil mills, and from there to a healthy and active modern family
placed in a beautiful countryside environment.
With a voice-over of the processes along with the visuals. With visual as well as audio focus on
certifications, standards and best practices/processes.
Initially for a year or two, our main focus would be to establish the brand on the above mentioned
points, so as to get the attention of the audience over pure and healthy aspects of Sunrise Cooking
Oil.
However, later we would shift our focus on a story based quarterly commercial so as to grip in the
main customer i.e. women. To rather have a connection with the audience, provided the fame of
soaps and drama on the traditional media...
6. Communication Strategy - BTL
OOH
Our OOH strategy would depict visuals of a dawning bright sun over greener
pastures along with our product visuals, an Adaptation of our TVC. Similarly
floats with a lively vibe, rather than just product placement, with fake grass,
product placement and 4d visuals of a family.
A teaser campaign can also be considered with the same visuals.
7. Sunrise ka Rising Chef
A BTL Campaign to be based upon a family integrated idea. An year long strategy.
Where initially our teams would hold local cooking competitions in different areas of multiple
cities. With invitations as well as branding of areas would be done so as to inform our target
audiences about the event. Cooking competitions to be held and winners are shortlisted.
These shortlisted competitors would then compete on a city and then regional basis,
however a chef would now be inducted in the campaign to host and judge.
These winners, approximitely 10-15 in numbers would then compete on a national basis in a
masterchef style competition. This would be televised on multiple channels. Whereas
celebrities and chefs as judges to be inducted.
Participation would be based over a quiz on social media based on our TVC along with an
empty pouch of our brand, to enhance sales and generate trial.
8. Trade Activation
Similar to our theme of Electronic and OOH.
A customized shelf will be made of 6x4 size, as a large tin/pouch of the cooking
oil itself, front open only and placement of trough for green and natural
element as a small platform at the front. For eg. LMT’s, IMT’s and GT, malls
and other venues
Likewise in consumer trade fairs, we would design stalls based on the same
approach with fake grass as the complete platform with kiosks and shelves
based on a similar design as mentioned above. For e.g. dawn lifestyle.
With BA’s to intercept and inform of the quality and health benefits along with
product features and sales.
9. Endorsements
Restaurant Endorsements
Partnerships to be based with finest local restaurants where a barter strategy
can be adopted. Where we can provide them cooking oils at discounted
prices and we can design them their menus with our name on their brandings,
menus and digital platforms. For instance, this food has been cooked in
Sunrise Cooking oil.
Chef Endorsements
Partnering on a long term basis with a chef to be the voice of Sunrise as well
as the celebrity of our BTL strategy.
10. Communication Strategy - Digital
Digital Strategy would play a vital role in our Communication strategy with more access to internet and increasing number of
mobile internet users, we would be able to target semi urban and rural audiences, with minimum spent.
Website
A user integrated website to be developed with
Monthly Competitions based on recipes and blogs these would then be invited to participate on our television
shows.
Health & Cooking Blogs
Cooking Recipes
Social Media
Our Social Media would advertise, however it will ultimately lead to our website with the content.
However, the social media pages would help in our BTL Strategy, where one would enter the BTL competition based
on certain questions to be answered with content based on our website related to healthy eating and cooking
11. Control & Evaluation
Along with each process, KPI’s are to be developed to evaluate adequate reach
and customer/consumer feedbacks. Hence this would enable us to tweak any
shortcoming or develop certain strategies for tactical purposes.