Red Bull marketing case study

2. Marketing Communications
Developing Communications
Deciding on Communications Mix
Managing the IMC Process

3. products

4. Red Bull Energy Drink is
appreciated worldwide by top athletes,
students, and in highly demanding
professions as well as during long drives

6. The Role of Marketing
Communications

7. To build relationships with
consumers

8. Developing Effective
Communications

9. Red Bull used traditional advertisements
•No print , bill boards , banner ads
•Minimal television commercials
Now it uses creative communications
•The animated spots and tagline
•Connects to young in non traditional manner, non
manner

10. Communication strategy
Seeding
program
Micro targets
trendy shops
Individual
accounts
Bars , clubs
Convenience
stores
Colleges ,gyms
supermarkets
Targets 16-29 age group

11. Red bull alignments

12. Marketing communications mix

15. Social networking for market
research

16. Sponsored events

17. Red bull main creative
strategy to reach
customers

19. Integrated marketing
communications
Sales and promotion
Create new target markets
Large displays
Sponsoring events

20. • The Role of Marketing Communications
• Developing Effective Communications
• Deciding on the Marketing
Communications Mix
• Managing the Integrated Marketing
Communications Process

21. Internship under
professor Dr . Sameer Mathur
IIM Lucknow
Eswar Sai Avinash M
VNIT , Nagpur
Sravan.avinash@gmail.com