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Company Overview   An Energy Drink sold by Austrian Company.   Created in 1987.   Most popular energy drink in the worl...
   Increases performance   Increases concentration and reaction speed   Improves vigilance   Stimulates metabolism   ...
WHY REDBULL USES SOCIAL MEDIA???   Main motive is to attract customers.   More companies are now going into media busine...
REDBULL GOING DIGITAL   Major Player in the social media universe.   3rd most influential  social brand in the world.  ...
REDBULL DIGITAL CAMPAIGNS   “Redbull gives you wings” campaign was a cross    media and event driven campaign.   Target ...
REDBULL DIGITAL CAMPAIGNS   “Wings for every taste campaign.”   “Light up your city campaign.” was done on twitter    an...
REDBULL DIGITAL CAMPAIGNS   Campaign was designed around the thought “Why    climb the career ladder when you can fly”. ...
REDBULL DIGITAL CAMPAIGNS   Corporate Chamcha campaign was a huge hit on    Facebook.
DIGITAL CONTENT ASSETS   Snowboarding film “The art of flight”.   Redbull comes on Instagram.   Live gaming events orga...
REDBULL SIGNATURE SERIES
CREDITS   Nishanth Kothari – 75   Pallavi Jadhav – 76   Parth Vayda – 79   Priyal Shah – 80   Peralan Rajan - 81
THANK YOU!!!
Red bull
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Red bull

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It gives you wings

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Red bull

  1. 1. Company Overview An Energy Drink sold by Austrian Company. Created in 1987. Most popular energy drink in the world. With 4.6 billion cans sold in 2011. Larger presence than Coca – Cola brand.
  2. 2.  Increases performance Increases concentration and reaction speed Improves vigilance Stimulates metabolism Makes you feel more energetic
  3. 3. WHY REDBULL USES SOCIAL MEDIA??? Main motive is to attract customers. More companies are now going into media business. Capturing attention was the main agenda. Redbull realised that it is more cost effective to build your own media.
  4. 4. REDBULL GOING DIGITAL Major Player in the social media universe. 3rd most influential social brand in the world. 108% increase in US fan base growth on facebook in 2011. 300% increase in Twitter follower in 2011. Currently No.2 beverage brand on Twitter with 600000 followers.
  5. 5. REDBULL DIGITAL CAMPAIGNS “Redbull gives you wings” campaign was a cross media and event driven campaign. Target Audience was from 12 – 35 years.
  6. 6. REDBULL DIGITAL CAMPAIGNS “Wings for every taste campaign.” “Light up your city campaign.” was done on twitter and had a huge response.
  7. 7. REDBULL DIGITAL CAMPAIGNS Campaign was designed around the thought “Why climb the career ladder when you can fly”. A video of “Corporate Chamcha”. Went viral on YouTube. Launched an online Game. Simple Message – Increases performance, concentration and reaction speed at work
  8. 8. REDBULL DIGITAL CAMPAIGNS Corporate Chamcha campaign was a huge hit on Facebook.
  9. 9. DIGITAL CONTENT ASSETS Snowboarding film “The art of flight”. Redbull comes on Instagram. Live gaming events organised by Redbull.
  10. 10. REDBULL SIGNATURE SERIES
  11. 11. CREDITS Nishanth Kothari – 75 Pallavi Jadhav – 76 Parth Vayda – 79 Priyal Shah – 80 Peralan Rajan - 81
  12. 12. THANK YOU!!!

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