Company Overview An Energy Drink sold by Austrian Company. Created in 1987. Most popular energy drink in the world. With 4.6 billion cans sold in 2011. Larger presence than Coca – Cola brand.
Increases performance Increases concentration and reaction speed Improves vigilance Stimulates metabolism Makes you feel more energetic
WHY REDBULL USES SOCIAL MEDIA??? Main motive is to attract customers. More companies are now going into media business. Capturing attention was the main agenda. Redbull realised that it is more cost effective to build your own media.
REDBULL GOING DIGITAL Major Player in the social media universe. 3rd most influential social brand in the world. 108% increase in US fan base growth on facebook in 2011. 300% increase in Twitter follower in 2011. Currently No.2 beverage brand on Twitter with 600000 followers.
REDBULL DIGITAL CAMPAIGNS “Redbull gives you wings” campaign was a cross media and event driven campaign. Target Audience was from 12 – 35 years.
REDBULL DIGITAL CAMPAIGNS “Wings for every taste campaign.” “Light up your city campaign.” was done on twitter and had a huge response.
REDBULL DIGITAL CAMPAIGNS Campaign was designed around the thought “Why climb the career ladder when you can fly”. A video of “Corporate Chamcha”. Went viral on YouTube. Launched an online Game. Simple Message – Increases performance, concentration and reaction speed at work
REDBULL DIGITAL CAMPAIGNS Corporate Chamcha campaign was a huge hit on Facebook.
DIGITAL CONTENT ASSETS Snowboarding film “The art of flight”. Redbull comes on Instagram. Live gaming events organised by Redbull.