TNT Energy Drink aims to energize consumers' lives through their unique product. They target the 18-24 age demographic and position themselves as a strong energy drink. Their marketing mix will utilize various promotional activities including sponsorships, online marketing, and point of purchase promotions to distribute their drink widely through wholesalers. TNT prides itself on using only hygienic, high quality ingredients and maintaining fair working conditions.

1. Presentation
TNT ENERGY
DRINK
Energize Your Life

2. Who are we
What is our mission
What is our vision
Introduction about the company

3. A little information about the
company
Company Overview
Description of the
business
Keys to success

4. Market Segmentation
What is Market Segmentation

5. Why the target group of 18-24
What are reasons for targeting this group
Why not other segment groups
Is there enough demand

6. What is product positioning
Why positioning is important
Positioning

7.  100 % hygienic ingredients
 Good working conditions
 Employees paid well over minimum wage
 Fair trade organization
Social Values of TNT

8. SWOT ANALYSIS
Relative
Strengths
 TNT has a distinct
taste
 TNT perceives to
be a strong energy
drink because of
their 16oz cans
Relative
Weaknesses
 Red Bull and
Gatorade dominate
the energy drinks
category
 Primarily targets
males, ages 18-24.

9. SWOT ANALYSIS
Relative
Opportunities
 The lives of consumers
are becoming busier
and busier
 Women have not been
explicitly targeted in
the energy drinks
market
Relative Threats
 Coffee is a major
competitor and the
primary caffeinated
drink choice in the
morning
 Energy drinks can be
harmful, when not
consumed in
moderation

10. Marketing Mix
What is a
Marketing mix

11. Product
Special Carbonated
Glucose
Can be digested
very easily
Different flavors High caffeine
content

12. Premium Pricing –
 Distinguish from competitors
 There are no close substitutes
 Patent Pending
 Superior quality ingredients
Price

13. Below the
line
promotions
Sponsorship
Online
Marketing
Point of
Purchase
Promotions

14. • Wholesaler undertake stockholding cost
• Wide Geographical Area
Place

16. Thank You