Submit Search
Upload
How to hack your first 100 customers
•
Download as PPTX, PDF
•
1 like
•
331 views
Avinash MB
Follow
Growth hacking for startups to get to their first 100 customers
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 22
Download now
Recommended
Build a Business on Instagram 2016
Build a Business on Instagram 2016
Shreyans Jain
Creating Predictable Growth
Creating Predictable Growth
Kieran Flanagan
Event Marketing: The Key to Being Remembered
Event Marketing: The Key to Being Remembered
IMPACT Branding & Design LLC
Video SEO Secrets - Part 2
Video SEO Secrets - Part 2
semrush_webinars
Create Content that Will Actually Convert
Create Content that Will Actually Convert
Jennifer Riggins
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTube
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTube
INBOUND
How to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer Service
Victoria Edwards
Drone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content Marketing
semrush_webinars
Recommended
Build a Business on Instagram 2016
Build a Business on Instagram 2016
Shreyans Jain
Creating Predictable Growth
Creating Predictable Growth
Kieran Flanagan
Event Marketing: The Key to Being Remembered
Event Marketing: The Key to Being Remembered
IMPACT Branding & Design LLC
Video SEO Secrets - Part 2
Video SEO Secrets - Part 2
semrush_webinars
Create Content that Will Actually Convert
Create Content that Will Actually Convert
Jennifer Riggins
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTube
Amy Schmittauer - 5 Steps to a Successful Video Strategy on YouTube
INBOUND
How to Prepare & Succeed in Social Media Customer Service
How to Prepare & Succeed in Social Media Customer Service
Victoria Edwards
Drone Videos and Their Effect on Social Media and Content Marketing
Drone Videos and Their Effect on Social Media and Content Marketing
semrush_webinars
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Internet Marketing Software - WordStream
How Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online Reputation
Semrush
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
Simon Penson
9 Tips for Pitching the Media
9 Tips for Pitching the Media
Wiley
Introduction to Social Media Strategy
Introduction to Social Media Strategy
Mohammad Hijazi
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
Helvijs Smoteks
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook Retargeting
Digital Marketer
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master Plan
BuzzSumo
Content Marketing - Beyond the Bullshit
Content Marketing - Beyond the Bullshit
Hannah Smith
10 things to do and check in Google Analytics for Construction Companies
10 things to do and check in Google Analytics for Construction Companies
pauleycreative
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content
Uberflip
Social Media Marketing to Architects for Product Manufacturers
Social Media Marketing to Architects for Product Manufacturers
pauleycreative
Facebook marketing & growing your business through facebook apps
Facebook marketing & growing your business through facebook apps
Maverick Mav
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
TheFamily
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
IMPACT Branding & Design LLC
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing
Uberflip
You're wasting your time blogging if you don't use calls to action in your bl...
You're wasting your time blogging if you don't use calls to action in your bl...
Simpfinity
Google+ and Twitter for Business
Google+ and Twitter for Business
Grapevine Chamber of Commerce
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
Distilled
A Methodology for Site Reviews
A Methodology for Site Reviews
Rand Fishkin
Ergonomía en el uso de computadores
Ergonomía en el uso de computadores
Angela León
3. What have you learned from your audience feedback?
3. What have you learned from your audience feedback?
Robert Hurley
More Related Content
What's hot
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Internet Marketing Software - WordStream
How Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online Reputation
Semrush
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
Simon Penson
9 Tips for Pitching the Media
9 Tips for Pitching the Media
Wiley
Introduction to Social Media Strategy
Introduction to Social Media Strategy
Mohammad Hijazi
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
Helvijs Smoteks
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook Retargeting
Digital Marketer
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master Plan
BuzzSumo
Content Marketing - Beyond the Bullshit
Content Marketing - Beyond the Bullshit
Hannah Smith
10 things to do and check in Google Analytics for Construction Companies
10 things to do and check in Google Analytics for Construction Companies
pauleycreative
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content
Uberflip
Social Media Marketing to Architects for Product Manufacturers
Social Media Marketing to Architects for Product Manufacturers
pauleycreative
Facebook marketing & growing your business through facebook apps
Facebook marketing & growing your business through facebook apps
Maverick Mav
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
TheFamily
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
IMPACT Branding & Design LLC
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing
Uberflip
You're wasting your time blogging if you don't use calls to action in your bl...
You're wasting your time blogging if you don't use calls to action in your bl...
Simpfinity
Google+ and Twitter for Business
Google+ and Twitter for Business
Grapevine Chamber of Commerce
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
Distilled
A Methodology for Site Reviews
A Methodology for Site Reviews
Rand Fishkin
What's hot
(20)
Good Intentions Gone Wrong: 7 Worst Practices in PPC
Good Intentions Gone Wrong: 7 Worst Practices in PPC
How Brand Monitoring Impacts Your Online Reputation
How Brand Monitoring Impacts Your Online Reputation
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
The Brand as Publisher Masterplan - Content Marketing for the Next Decade
9 Tips for Pitching the Media
9 Tips for Pitching the Media
Introduction to Social Media Strategy
Introduction to Social Media Strategy
128 High Converting Growth Hacks - the most epic growth hacking list
128 High Converting Growth Hacks - the most epic growth hacking list
How to Plug a Leaky Sales Funnel With Facebook Retargeting
How to Plug a Leaky Sales Funnel With Facebook Retargeting
Webinar: Your Facebook 2017 Content Master Plan
Webinar: Your Facebook 2017 Content Master Plan
Content Marketing - Beyond the Bullshit
Content Marketing - Beyond the Bullshit
10 things to do and check in Google Analytics for Construction Companies
10 things to do and check in Google Analytics for Construction Companies
Is Your Content Resonating? How to Build Connections With Content
Is Your Content Resonating? How to Build Connections With Content
Social Media Marketing to Architects for Product Manufacturers
Social Media Marketing to Architects for Product Manufacturers
Facebook marketing & growing your business through facebook apps
Facebook marketing & growing your business through facebook apps
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
"3 B2B Growth Hacking Tactics for Lead Generation" by Gilles Bertaux
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
Agency Marketing Innovations: How I Grew IMPACT's Marketing By 500% in 2 Years
How a Content Marketing Company Does Content Marketing
How a Content Marketing Company Does Content Marketing
You're wasting your time blogging if you don't use calls to action in your bl...
You're wasting your time blogging if you don't use calls to action in your bl...
Google+ and Twitter for Business
Google+ and Twitter for Business
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
SearchLove London | Iain Haywood, 'Promotional Marketing: The Good, The Bad, ...
A Methodology for Site Reviews
A Methodology for Site Reviews
Viewers also liked
Ergonomía en el uso de computadores
Ergonomía en el uso de computadores
Angela León
3. What have you learned from your audience feedback?
3. What have you learned from your audience feedback?
Robert Hurley
презентация3
презентация3
Lena09101992
보증인대출//BU797。СΟΜ//무진단보험 현대캐피탈김포
보증인대출//BU797。СΟΜ//무진단보험 현대캐피탈김포
hwseywe
BHF Centres of Research Excellence Brochure_2008
BHF Centres of Research Excellence Brochure_2008
Yasmin Khan FRSA
통나무펜션 강릉호텔
통나무펜션 강릉호텔
hwseywe
상품권매매
상품권매매
gsidjfs
Band promo photo
Band promo photo
Kendra Allman
Silicone rubber sheet for solar cell module laminating machine and encapsulat...
Silicone rubber sheet for solar cell module laminating machine and encapsulat...
Eva Glass
Rotary vibrating screen - Product introduction - PK machinery
Rotary vibrating screen - Product introduction - PK machinery
Betty Wang
AmicoFragile_F
AmicoFragile_F
Danilo Sidari
팬션여행 제주도택시가이드
팬션여행 제주도택시가이드
hjsoidjgo
제주도택시여행 단체할인항공
제주도택시여행 단체할인항공
hwseywe
Финляндия 2015
Финляндия 2015
Vania Gaydukinen
Музейное законодательство: чему пришли и каковы перспективы?
Музейное законодательство: чему пришли и каковы перспективы?
Мария Правдина
Решение вопросов авторского права при представлении коллекций музея онлайн
Решение вопросов авторского права при представлении коллекций музея онлайн
Мария Правдина
Памятные даты Нелидовского района на 2016 год
Памятные даты Нелидовского района на 2016 год
Нелидовская Библиотека
Tablas de contenido
Tablas de contenido
JonatanTd
Viewers also liked
(18)
Ergonomía en el uso de computadores
Ergonomía en el uso de computadores
3. What have you learned from your audience feedback?
3. What have you learned from your audience feedback?
презентация3
презентация3
보증인대출//BU797。СΟΜ//무진단보험 현대캐피탈김포
보증인대출//BU797。СΟΜ//무진단보험 현대캐피탈김포
BHF Centres of Research Excellence Brochure_2008
BHF Centres of Research Excellence Brochure_2008
통나무펜션 강릉호텔
통나무펜션 강릉호텔
상품권매매
상품권매매
Band promo photo
Band promo photo
Silicone rubber sheet for solar cell module laminating machine and encapsulat...
Silicone rubber sheet for solar cell module laminating machine and encapsulat...
Rotary vibrating screen - Product introduction - PK machinery
Rotary vibrating screen - Product introduction - PK machinery
AmicoFragile_F
AmicoFragile_F
팬션여행 제주도택시가이드
팬션여행 제주도택시가이드
제주도택시여행 단체할인항공
제주도택시여행 단체할인항공
Финляндия 2015
Финляндия 2015
Музейное законодательство: чему пришли и каковы перспективы?
Музейное законодательство: чему пришли и каковы перспективы?
Решение вопросов авторского права при представлении коллекций музея онлайн
Решение вопросов авторского права при представлении коллекций музея онлайн
Памятные даты Нелидовского района на 2016 год
Памятные даты Нелидовского района на 2016 год
Tablas de contenido
Tablas de contenido
Similar to How to hack your first 100 customers
Generate Sales Lead
Generate Sales Lead
Shailesh Shah
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age
Sendible
5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
Web Strategy Plus
Online Toolbox
Online Toolbox
E-Tourism Frontiers
Is Online Advertising Right For You
Is Online Advertising Right For You
Thomas Stirling
Top 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must Know
etdigital
20 ways of using content to drive sales
20 ways of using content to drive sales
Boris Gefter
How to make your social media marketing plan
How to make your social media marketing plan
Salma Alwan
Social Marketing for Real Estate Investors
Social Marketing for Real Estate Investors
Patch of Land
PR & Communication - Sandra Sick
PR & Communication - Sandra Sick
Startup Braga
Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015
Elyse Meyer
How to make lead generation more effective
How to make lead generation more effective
Interics Digital
ICO_Ebook (1)
ICO_Ebook (1)
Jason Hilton
Spark Digital: Social Support
Spark Digital: Social Support
Falcon.io
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360
Dan Galante
Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian Agency
Online marketing & selling online for small businesses long ashton
Online marketing & selling online for small businesses long ashton
Get up to Speed
Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army
Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army
LinkedIn
Instagram for Business 2016
Instagram for Business 2016
Shreyans Jain
Digital marketing overview slp session 1 module
Digital marketing overview slp session 1 module
How To Do Digital Marketing
Similar to How to hack your first 100 customers
(20)
Generate Sales Lead
Generate Sales Lead
Lead Nurturing in the Mobile & Social Age
Lead Nurturing in the Mobile & Social Age
5 Steps to Boosting Sales with Social Media
5 Steps to Boosting Sales with Social Media
Online Toolbox
Online Toolbox
Is Online Advertising Right For You
Is Online Advertising Right For You
Top 15 Digital Marketing Tools You Must Know
Top 15 Digital Marketing Tools You Must Know
20 ways of using content to drive sales
20 ways of using content to drive sales
How to make your social media marketing plan
How to make your social media marketing plan
Social Marketing for Real Estate Investors
Social Marketing for Real Estate Investors
PR & Communication - Sandra Sick
PR & Communication - Sandra Sick
Think Global Institute Inbound Marketing January 2015
Think Global Institute Inbound Marketing January 2015
How to make lead generation more effective
How to make lead generation more effective
ICO_Ebook (1)
ICO_Ebook (1)
Spark Digital: Social Support
Spark Digital: Social Support
Digital Marketing/Content Marketing/Social Media Marketing 360
Digital Marketing/Content Marketing/Social Media Marketing 360
Vorian agency crisis managment leaders summit thur 8th oct 2015
Vorian agency crisis managment leaders summit thur 8th oct 2015
Online marketing & selling online for small businesses long ashton
Online marketing & selling online for small businesses long ashton
Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army
Exclusive Webinar: LinkedIn for Lead Generation: Build Your Army
Instagram for Business 2016
Instagram for Business 2016
Digital marketing overview slp session 1 module
Digital marketing overview slp session 1 module
Recently uploaded
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
abdullahspz0428
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
mikehavy0
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
PauleneNicoleLapira
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
MaharshBenday
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Cara Menggugurkan Kandungan 087776558899
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
Dave McCallum
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
ishikajaiswal116
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
ahmedjaura1
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Great India Shop Fest
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Mathuraa
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
Jomer Gregorio
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
elizabethella096
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
My Heart Throw Pillow
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
23397013
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
nmislamchannal
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
aiizennxqc
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
Vbout.com
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
pratheeshraj987
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
vkvacker
Recently uploaded
(20)
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
Social Media Marketing Portfolio - Maharsh Benday
Social Media Marketing Portfolio - Maharsh Benday
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
4 TRIK CARA MENGGUGURKAN JANIN ATAU ABORSI KANDUNGAN
Alpha Media March 2024 Buyers Guide.pptx
Alpha Media March 2024 Buyers Guide.pptx
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
ch05.ppt Strategies in marketing channel
ch05.ppt Strategies in marketing channel
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Key Social Media Marketing Trends for 2024
Key Social Media Marketing Trends for 2024
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
2024 Social Trends Report V4 from Later.com
2024 Social Trends Report V4 from Later.com
Aiizennxqc Digital Marketing | SEO & SMM
Aiizennxqc Digital Marketing | SEO & SMM
Optimizing Your Marketing with AI-Powered Prompts
Optimizing Your Marketing with AI-Powered Prompts
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
SEO: A Beginner's Guide to Ranking Higher
SEO: A Beginner's Guide to Ranking Higher
How to hack your first 100 customers
1.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com1 How to Hack your First 100 customers ?
2.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com2 About me
3.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com3 Leverage Ur Connections • Start looking for customers from your contact lists. • Write email providing short intro about ur startup and then email to your friends to spread the word in their network. • PM all your friends on Facebook and send them info on your startup and as them to like your Facebook page and spread the word. • Extract email ids from LinkedIN and send mails to all your former colleagues
4.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com4 Leverage StartUp press to drive awareness • Reachout to Startup press to drive awareness about your products. • Don’t Expect 100s of visitors from them !! A mention by all of them is not equal to a press mention in Times of India . • But mentions here help build Google SEO juice and ensure that your website ranks for your own brand query ! • These also help build credibility by adding these links to your website with the link ‘As featured in” ! • A thing to note is that your target audience does not read these , so this is more hygiene factor !
5.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com5 Listen to Press mentions of competitors • Leverage competitor mentions by monitoring brand mentions using ‘Mention’ and Google Alerts. • Can also be used to track domain keywords. Once you find a mention email the author of the same and pitch your product as an alternative solution to your competitors. • Be sure to make a detailed pitches. Normally reporters are not pitched directly and they would surely include your name in the next mention in that domain.
6.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com6 Answer User questions - Quora, Forums .. • If you are solving the right problem then there will surely be questions and pain points which you can address using your product /service. • Seek out these questions and answer those as honestly as possible and at the end pitch your product. • Don’t write stuff like “My product will solve this “ !! You loose credibility , solve the user query and the subtle push to your product will work. • Use the same approach to find popular SlideShare and post comments on them.
7.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com7 Twitter – Listen & Pitch in real time. • Listen to competitors , keywords in your domains using listening tools like Hootsuite(free for 3 social accounts). • Create a product profile and then “Tweet Pitch” your solution. • Try and have a Twitter conversation and then get them to share their phone numbers.
8.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com8 Twitter – Start a Tweet Chat with influencer. • Use FollowerWonk to get influencers and then “Tweet Pitch” to them. • TweetChat : This brings massive visibility because influencers are gate keepers to a target audience. • Interview an Influencer: Interview an influencer in your domain and post the same on to your blog. At the end of the interview add a short about your company. The influencer will normally tweet the interview.
9.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com9 Blog Commenting • Find Bloggers and Blog posts written in your domain and then write comments which add value to the discussion and at the end leave your company name as part of the signature. • Remember the comment will not be approved if the comment does not ad value !
10.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com10 LinkedIN – Connect with Potential Customers The very first platform which should be leveraged by B2B start-ups is LinkedIN and here are some ways to leverage the LinkedIN platform. Connect with your potential customers on LinkedIN • Make use of the Information Asymmetry ! And build an extensive LinkedIN profile with ‘CEO and Co-founder” or ‘CTO and Co-founder’ . • Build a profile which sells your offering and do ensure that you have enough information on your Linkedin profile about the product which you are selling. • Send invites to key influencers in the domain first and then once they have accepted the invites you can reach out to customers. If you send 10 invites you would get acceptance from 5-6 if you have done a good job at building your LinkedIN profile.
11.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com11 LinkedIN – Groups • Leverage LinkedIN groups specific to your domain to participate in discussions about problems faced in the industry and then you can position your solution to the right target audience.
12.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com12 LinkedIN for sale professionals and Email Export • LinkedIN for sales professional 30 day trial with your customer. Once you are at the end of 25 th day cancel the same and then after a few weeks you can start the free trial ! • Once you have built up a large enough LinkedIN profile you can export email ids of all of them and target them via email
13.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com13 SellHack – Chrome Extension
14.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com14 SellHack – Chrome Extension • Use SellHack Chrome extension to get the e-mail id of any decision maker in the companies which you are targeting. • Don’t SPAM them with your company information rather right a honest email with 1-2 lines intro about yourself and your service! • Have seen that this works well because of the general connect which many people have with entrepreneurship . Leverage this!
15.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com15 Volunteer – At a conference … • The best way to reach out to a large targeted audience is to become a ‘Volunteer’ for conference. • Being part of the conference gives you access to 100s of decision makers without having to spend money ! • Leverage all the connections ..! • To volunteer , all you have to do is is ‘ASK’ !
16.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com16 Content Marketing • Start a blog ! • Write an blog post once in a week about the problems faced by your target market. • The same content can be marketed in Forums , Quora , E-mails ! These are the ‘Ammunition’ for your reach out to decision markers in case of B2B and in case of a B2C start-up these serve as inbound traffic sources. • Don’t worry too much about keywords, SEO worry about building great content !. • Volunteer to write a guest post in a popular blog/ newspaper which your target audience reads.
17.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com17 Measure your conversions! • Setup Goals in Google Analytics to measure conversions ! • The importance of this can never be underestimated , this is the true measure of the effectiveness of all the outreach which you are doing to get your first 100 customers. • Use UTM tracker codes in all links which you share on social media and then mask the UTM trackers using bit.ly codes. • Get a sense of where your conversions are coming from !
18.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com18 Use CrazyEgg to see if your visitors are getting lost • Setup a FREE trial on CrazyEgg and install the code on your website. • Start an experiment to track visits to your home page. • Get a heat map to understand why the user is not taking the action you want them to do. * BE CAREFUL and ensure to cancel CrazyEgg subscription before 30 days
19.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com19 Advertise Using Facebook • Don’t spend money to build Facebook FANS !! • Spend money on FB to get initial visitors from your target audience. (Clicks as low as Rs 3/Click). • Choose a great visual for this ad , this is a killer when it comes to cost per click • Chose audience based on interests and experiment for conversions , this also gives you a sense of the customer jounrney.
20.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com20 Pull off a stunt ! • Everyone knows the stunts done by Uber ! • Think of an unusual way to do something and then reach out to press !. • Uber Chopper service was a limited edition ride where they rented a helicopter for 1 day ! And got 10 couples to have a helicopter ride .. Cost of this stunt was 2.5 lakhs only !
21.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com21 Questions ?
22.
© 2015 Langoor
Digital Pvt. Ltd. | www.langoor.com22 THANK YOU
Download now