Social Media - This Is Nothing to Fear - Presentation by Michael Pranikoff, PR Newswire Director of Emerging Media at the PRSA Colorado Member Retreat 11-14-08

1. This is Nothing to Fear Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff

3. “ I would expect that next year, people will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before,” he said. 11/6/08 Web 2.0 Summit

4. C ollaboration C ontent C onverged Services C ommunity C onversation The Five C’s

5. Source: Forrester Research / Business Week 6/11/2007

6. Source: Forrester Research / BusinessWeek 6/11/07

9. Source: Slideshare.net JohannesBhakfi

12. http://www.flickr.com/photos/paulthewineguy/sets/72157603619920398/

15. Posted to http://cravingideas.blogs.com/backinskinnyjeans on 9/29/06

19. technorati.com/blogging/state-of-the-blogosphere/

20. Who Are The Global Bloggers? technorati.com/blogging/state-of-the-blogosphere/

21. Social Bookmarks and Tagging

24. SALES PRODUCT The Long Tail

25. The Long Tail of Public Relations Press Release Conversation Release Goes Out Immediate Online Pickup Mainstream Media Pickup Blogs / Twitter / Online Pubs Weekly Trade Pubs Monthly Trades Search Share Blog Quarterly Pubs / Journals

26. Amount of Coverage The Long Tail of Public Relations Over Six Months Time From Origination

27. http://johnbell.typepad.com/weblog/images/2008/08/17/pr_brain2.jpg

29. “ Only Thing We Have to Fear Is Fear Itself”: FDR’s First Inaugural Address

30. This is Nothing to Fear Michael Pranikoff Director, Emerging Media [email_address] http://delicious.com/michaelpranikoff Twitter / @mpranikoff