2. Act Now: 10 Tips for
Boosting your Business

3. Insert photo of speaker
here
891 pixels h x 688 pixels w
Act Now: 10 Tips
for Boosting your
Business
President
One Pica
www.onepica.com
Gregory Segall

4. One Pica is a global Digital Commerce Agency focused on
delivering enterprise Magento solutions. By blending our
intelligence, creativity, and strategic thinking, we deliver multi-
channel commerce platforms that enhance your customer’s
experience, increase revenue and grow market share. We are
experts in Magento and e-commerce.

5. Speed up your website
1 second delay = 7% conversion rate
$100k / day = $2.5M / year
Techniques
 Magento Enterprise caching
 MySQL Optimization
 Media Optimization
 Magento Attributes
Hosting + CDN Tools
 Web Page Test
 Page Speed Online
[Google]

6. Focus on RPV
Revenue Per
Visitor
= Conversio
n Rate
AO
V
x

7. Use Video (better)
68% retailers don’t use video
Partners
21k keywords
60k videos
8.1% searches
77k visits/mth
$551k revenue

8. Add Pay + Ship Options
30% conversions including PayPal
Payment Options International Logistics
transact with customers in
100+ countries and in
60+ currencies worldwide

9. Really Go Mobile
54% mobile CR
What do you trim?
24% tablet CR
Keys
 Fluid Layout
 Collapsible Menu
 Larger Fonts
 Large Tap Areas
 Improved Photos
 Mobile Specific Graphics
 Mobile Ad Strategy
Test!