Dealroom.co is an online workspace that allows VCs and founders to collaborate throughout the investment process from launch to completion. It provides a centralized, private online workspace to manage files, streamline communication, and monitor investor interest and activity. The platform offers both a free basic version for founders to invite funds of their choice, as well as an advisory service for a 1% success fee that includes full support in preparing investor materials and managing the investment process. The platform was launched in 2013 and aims to improve transparency and efficiency in venture capital investing through an online SaaS model focused on the internet industry.

1. dealroom.co
Private online workspace
where VCs and founders get deals done
August, 2014

2. The easiest way to work directly
with top VC funds of your choice

3. A single private online workspace
from launch to completion
✓ Manage files and
updates centrally
✓ Streamline and
simplify process
dealroom.co 3
✓ Choose the best
investors to work
with
✓ Monitor investor
interest & activity

4. dealroom.co
A simple and structured
transaction process
1. Upload 2. Invite 3. Collaborate
§ Dataroom info pack
(KPIs, deck, model)
§ Appoint Project Managers
(founders, shareholders and/
or dealroom team)
§ Dealroom can provide
support with preparation of
deck and KPIs
§ Investment summary (based
on dataroom info pack)
§ Select target investors
(own + dealroom list)
§ Invited parties request
dataroom participation
access
§ Monitor dataroom activity
§ Online Q&A and data
requests
§ Define milestones
§ Legal documentation
4

5. All the benefits of an advisor and
more, without the onerous terms
dealroom.co
Do-it-Yourself
dealroom.co
Advisor
5
ü Save on fees
ü Directly in control
x Limited network
x Risk of below-market
deal terms
x No support if
process derails
ü Full control & transparency
ü Select from the best funds
ü Streamlined process
ü Full advisory support
ü Less hassle throughout
ü Low fees, flexible terms
ü Achieve market deal
ü Has an investor list
ü Transaction support
x Fees & expenses
x Requires exclusivity
x Rely on advisor’s
relationships

6. Freemium model designed to suit
different requirements
Free 1% Success Fee
dealroom.co
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ü Full use of dataroom
ü Invite funds of your choice via
platform
ü Free support
ü Process supervision
+ Dealroom is your financial advisor
+ Endorsed by dealroom (after review)
+ Preparation of investor pack (deck,
KPIs, Excel model)
+ Invitation and individual follow-up
+ Start to finish process management.
Ensuring milestones are met

7. What motivated us to launch
dealroom.co
dealroom.co
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A redesign of
corporate
finance advisory
Adoption of
technology in
VC industry
Universe of
potential buyers
is diversifying
Tech giants are
emerging more
rapidly
10 years in banking motivated us to rethink the corporate
finance service model and the way it is best delivered
Venture capital has started to embrace software to identify
opportunities, connect LPs with GPs, and more
Investment interest can come from unexpected corners
(corporates, super angels, investor clubs, micro funds). Lines
between LPs and GPs are blurring
Growth trajectories of tech companies are shortening,
creating a need for real-time actionable data and intelligence

8. Online SaaS corporate finance
model with full advisory support
10+ years active coverage of internet and tech venture capital
dealroom.co
SaaS corporate finance model
400 active top-tier VC / PE funds
Core team
12,500 leading tech companies
§ Launched in late 2013, dealroom.co connects tech funds and
their portfolio companies to collaborate on new investments,
follow-ons, syndicates
§ A purpose-built platform for transaction process management
§ Centralised collaboration, instead of emails and one-on-one
§ Modular full-service model: pay only for what you need
§ 100% focused on internet companies and its sub-verticals
§ Relationships and deep understanding of industry dynamics
§ Unrivalled platform with 12,500+ companies and 400+ funds
§ Yoram Wijngaarde, Founder & CEO, London
§ 2004-2008 Lehman Brothers, media M&A in NY and London
§ 2009-2013 NOAH Advisors, internet M&A
§ Over $10bn in tech M&A deals incl. lead advisor on Fotolia/KKR
($500M), Bigpoint/TA/Summit ($350M), Softonic/PG (€275M)
§ Roberto Arias Alegria
§ Tech Lead, Berlin
§ Formerly Chief
Engineer at Chemist
Direct (Atomico)
§ Fabio Moro
§ Biz Dev Lead, Berlin
§ Formerly successful
broker/trader at STX
§ Type of investors: funds 69%, angels 20%, corporates 11%
§ Investment stage distribution: seed stage funds 11%, early
46%, growth equity 25%, buyout 19%
§ UK 28%, USA 21%, Germany 20%, France 9%, Spain 6%, …
§ Together, investors on dealroom.co made over 150,000
tracking connections with founders and CEOs (added to their
watch-list)
§ Crowd-sourced database, curated and organized into:
95 internet sub-verticals, hundreds of tags, ownership type,
revenue model, funding, location, target geography, etc
§ Seed 25%, early 40%, growth 22%, mature 13%
§ Competitive & industry overviews
§ Comparable trading and transaction valuation analytics tools
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9. dealroom.co
dealroom.co
AMSTERDAM | BERLIN | LONDON
dealroom.co B.V.
Bachstraat 15
1077 GE Amsterdam
The Netherlands
team@dealroom.co