4. At the end of an aisle is a good place for
a bargain…….
5. Or the front of the store for featured or
seasonal products……
Halloween or Christmas?
6. But these do not a product sell…
Messy sale racks
…price tags you have to squint to
and….
see or….
…no price tags at all….
7. Love the idea of……
Colour-coordinating
products or….
…arranging products that can be used
together to encourage multi-product
purchases…
8. So how about…..
Using colour coordination of
products and multi-product displays
to create complete, ready-to-
purchase ensembles……
…to encourage and influence the
purchase of complete clothing sets
by tweens and teens (the most
swayed of all consumer groups!)
9. Or how about……
….Using the wall space to run, not a
video, but a high-end Prezi or motion
graphic (which most consumers would
not have seen in stores…) to promote
featured products……
10. Or even…..
…built in, lit up
arrows or
footprints on the
floor, that can be
switched on or off
to direct customers
to featured
products.
