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Stakeholder engagement
Resources for project managers
APM People SIG
Stakeholder Engagement Focus Group
21st March 2017
Introductions
Fran Bodley-Scott
Customer & stakeholder relations consultant with over
15 years experience in communication...
Agenda
 Why do we need to focus on stakeholder
engagement?
 Stakeholder engagement resources for project
managers
 Call...
Why do we need to focus on
stakeholder engagement?
Who is a stakeholder?
“A stakeholder is any group or
individual who can affect or is
affected by the achievement of
the or...
Stakeholder engagement needs to
be a higher priority
 Far too many projects fail due to a lack of stakeholder
engagement
...
SEFG: Supporting practitioners across
the project management community
 Stakeholder Engagement Focus Group (SEFG):
Part o...
Understanding our stakeholders improves our ability
to influence them
Why stakeholder engagement should be a priority
Stakeholder engagement
resources
Building the stakeholder engagement website
Case Studies (1)
 Experiences of stakeholder engagement have been
condensed into a varied series of case studies by a
num...
Case Studies (2)
 Case studies analyse and draw conclusions about
stakeholder behaviours from a single project-related
ex...
Patterns
 Patterns are observed, repeated behaviours that impede
stakeholder engagement
 Unlike case studies, patterns a...
Tools & Techniques (1)
Stakeholder Mapping
Define which
stakeholders are
key, which need
cultivating, and
which need to be...
Tools & Techniques (2)
Colour Styles – Know your stakeholders
Colour Styles
Tools & Techniques (3)
The Crucial Conversations
Getting the necessary information from stakeholders.
Is there an elephant...
Tools & Techniques (4)
The Communication Plan
 The standard approach - plan how to communicate with
each stakeholder (or ...
19
Director
Customer
Equipment
Maintenance
Director
Customer
Engineering
Director
Customer
Specialist
Training
Director
Cu...
Communication: Clear, Concise, Timely
Communication: Cultural boundaries
Bibliography
case studies, tools and techniques and patterns -list of principles, methods and behaviour, and definitions
H...
Call to action
Review your stakeholder engagement
 Can stakeholder engagement be improved for your project?
 Learn more about stakehold...
Contribute your experience to help others
 Contribute your experience or recommendations
– Lessons learned:
 Case Studie...
Tell us what you need …
SEFG@APM.Org.uk
@ApmSefg
https://www.linkedin.com/in/franbodleyscott
https://www.linkedin.com/in/iancribbes
Online:
www.ap...
Appendix – additional resources
 “Communicating Projects: An End-to-End Guide to Planning, Implementing and
Evaluating Ef...
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Presentation given by Ian Cribbes and Fran Bodley-Scott on 21 March 2017.

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Stakeholder engagement resources for project managers webinar, 21 March 2017

  1. 1. Stakeholder engagement Resources for project managers APM People SIG Stakeholder Engagement Focus Group 21st March 2017
  2. 2. Introductions Fran Bodley-Scott Customer & stakeholder relations consultant with over 15 years experience in communications, marketing and stakeholder engagement. Member of the Stakeholder Engagement Focus Group (SEFG) since 2016. Ian Cribbes A seasoned project manager with particular experience of delivering major projects for complex multi-stakeholder organisations both in the UK and internationally. Founder member of the Stakeholder Engagement Focus Group.
  3. 3. Agenda  Why do we need to focus on stakeholder engagement?  Stakeholder engagement resources for project managers  Call to action
  4. 4. Why do we need to focus on stakeholder engagement?
  5. 5. Who is a stakeholder? “A stakeholder is any group or individual who can affect or is affected by the achievement of the organization's objectives.” Source: Ed Freeman, “Strategic Management: A Stakeholder Approach” (1984)
  6. 6. Stakeholder engagement needs to be a higher priority  Far too many projects fail due to a lack of stakeholder engagement  Stakeholders are generally considered late in the project management process after key decisions have been taken and the causes of failure have been baked in  For practitioners wishing to increase stakeholder engagement maturity there is little guidance in the APM BoK  There is valuable research and development being undertaken around the topics of stakeholders and stakeholder engagement but much is hard to find
  7. 7. SEFG: Supporting practitioners across the project management community  Stakeholder Engagement Focus Group (SEFG): Part of the People Specific Interest Group  Our mission: – To encourage practitioners to make stakeholder engagement a higher priority  We have started to build a ‘Stakeholder Engagement’ website to collate useful information, techniques and application tools  It is hosted on the APM website but available to anyone including non-members
  8. 8. Understanding our stakeholders improves our ability to influence them
  9. 9. Why stakeholder engagement should be a priority
  10. 10. Stakeholder engagement resources
  11. 11. Building the stakeholder engagement website
  12. 12. Case Studies (1)  Experiences of stakeholder engagement have been condensed into a varied series of case studies by a number of experienced project managers.  Case studies convey the practice of stakeholder engagement impacting on projects giving context to the theory and concepts.  The essential components of a case study are; a statement of the problem, the solution, realised benefits. These are identified in a template.  The series of case studies is a living collection and can be added to at any time.
  13. 13. Case Studies (2)  Case studies analyse and draw conclusions about stakeholder behaviours from a single project-related experience.  They present context-specific experiences.  They relate to one project or programme in one organisation.  Example: – Stakeholder communication improvements in a software delivery project
  14. 14. Patterns  Patterns are observed, repeated behaviours that impede stakeholder engagement  Unlike case studies, patterns are drawn from observations across a number of projects and organisations. i.e. a ‘horizontal slice’  Examples: – The Distant Sponsor – Just how important is this project?
  15. 15. Tools & Techniques (1) Stakeholder Mapping Define which stakeholders are key, which need cultivating, and which need to be kept informed.
  16. 16. Tools & Techniques (2) Colour Styles – Know your stakeholders Colour Styles
  17. 17. Tools & Techniques (3) The Crucial Conversations Getting the necessary information from stakeholders. Is there an elephant in the room? Are there any hidden agendas? Is the information complete, consistent and up-to-date?
  18. 18. Tools & Techniques (4) The Communication Plan  The standard approach - plan how to communicate with each stakeholder (or group of stakeholders)  Keep it live – respond to operational feedback (see next slide).  Plan stakeholder contact – can range from a scheduled phone call to a webinar to videoconference to a face to face meeting.  The important thing is – communicate
  19. 19. 19 Director Customer Equipment Maintenance Director Customer Engineering Director Customer Specialist Training Director Customer Flight Operations Director Customer Security Director Customer Specialist Equipment Customer Training Department Customer Flight Operations Programme Manager Customer Maintenance Department Contract oversight – Customers site Contract oversight - UK Company Training Department- UK Company Training Governance - UK Company Aircrew Training - UK Company Training Coordinator - UK Engineering Teams – UK Engineering Teams – UK (External) 10 different organisations Company Vice President Operations Customer CEO / CFO Key: Regular Communications Informal Communications Critical Path Stakeholder / Communications Matrix Communication: Planning
  20. 20. Communication: Clear, Concise, Timely
  21. 21. Communication: Cultural boundaries
  22. 22. Bibliography case studies, tools and techniques and patterns -list of principles, methods and behaviour, and definitions How it can go wrong Add a little to a little and there will be a big pile. [The Mythical Man Month] Determining what to include is crucial Why it can go wrong When all the information seems to fit perfectly, you have probably missed a significant contribution How to get it right With your help, experience, stories, favourite books and articles we can build a present and continuous resource Acquiring content can be deceptive Realising the content a collaborative journey
  23. 23. Call to action
  24. 24. Review your stakeholder engagement  Can stakeholder engagement be improved for your project?  Learn more about stakeholder engagement: – Online:  www.apm.org.uk/stakeholder-engagement  ‘Useful Links’ monthly updates – Events:  “Introduction to Stakeholder Management”: SWWE branch March 22nd  “You never make it alone”: Wessex branch March 23rd  APM Presents “Stakeholder Engagement Key Principles” July 7th
  25. 25. Contribute your experience to help others  Contribute your experience or recommendations – Lessons learned:  Case Studies: – eg. examples of stakeholder engagement within a specific industry or environment, risks that could be avoided through early stakeholder engagement  Patterns: – How you address typical problems eg. the absent sponsor, changing stakeholders, community engagement, minimising people-related risks – ‘Useful Links” content:  Stakeholder related events, articles, publications, online tools
  26. 26. Tell us what you need …
  27. 27. SEFG@APM.Org.uk @ApmSefg https://www.linkedin.com/in/franbodleyscott https://www.linkedin.com/in/iancribbes Online: www.apm.org.uk/stakeholder-engagement https://www.apm.org.uk/community/people-sig/ Events: “Introduction to Stakeholder Management”: SWWE branch March 22nd “You never make it alone”: Wessex branch March 23rd “Stakeholder Engagement Key Principles”: APM Presents July 7th Contact us: Useful links: Any questions?
  28. 28. Appendix – additional resources  “Communicating Projects: An End-to-End Guide to Planning, Implementing and Evaluating Effective Communication”, By Ann Pilkington, 2013 https://www.routledge.com/Communicating-Projects-An-End-to-End-Guide-to-Planning- Implementing-and/Pilkington/p/book/9781409453192  “Making Projects Work: Effective Stakeholder and Communication Management”, By Lynda Bourne, 2015 https://www.crcpress.com/Making-Projects-Work-Effective-Stakeholder-and-Communication- Management/Bourne/p/book/9781482206661  “Global Risk Assessment and Strategic Planning: An introduction and facilitator’s guide to the GRASP Methodology”, By McLaughlin et al http://www.icebookshop.com/bookshop_main.asp?ISBN=9780727760944  “The Lens Collective: A Guide to Seeing Different Perspectives in Project Management”, By APM People SIG https://www.apm.org.uk/book-shop/the-lens-collective-a-guide-to-seeing-different-perspectives- in-project-management/
  • FaithMokwana

    Sep. 6, 2018
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    Mar. 1, 2018
  • jenskris

    Aug. 18, 2017

Presentation given by Ian Cribbes and Fran Bodley-Scott on 21 March 2017.

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