Efqm 1c jana kerl

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Efqm 1c jana kerl

  1. 1. 1 c) Leaders engage with external stakeholders<br />
  2. 2. Structure<br />Definition stakeholder<br />Linkages within EFQM-Model<br />Approaches<br />Identify stakeholders<br />Needs and expectations<br />Prioritise stakeholders<br />Involve Stakeholders<br />International Aspects<br />RADAR<br />Sources<br />
  3. 3. 1. Definition Stakeholder<br />The stakeholders of an organisation <br />are all persons, groups or organisations, <br />being in relationship with an organisation <br />so that they influence their action <br />and are affected by it.<br />
  4. 4. 1. Definition Stakeholders<br />Competitors<br />Government<br />Leader Proprietor <br />Employees<br />Supplier<br />Society<br />Outside creditor<br />Customers<br />
  5. 5. 2. Linkages within EFQM-Model<br />2a)<br />4)<br />http://www.employwell.com/Images/efqm-model.gif<br />
  6. 6. 3. Approaches<br />Stakeholder Relationship Management<br />
  7. 7. 3. Approaches<br />1. Identify stakeholders<br />brainstorm who stakeholders are<br />think of all the people:<br />being affected by the work<br />who have influence or power over it<br />have an interest in its successful or unsuccessful conclusion<br /> How does each stakeholder affect the organisation?<br /> How does the organsisation affect each stakeholder?<br />
  8. 8. 3. Approaches<br />2. Needs & expectations <br />
  9. 9. 3. Approaches<br />3. Prioritise stakeholders<br />Power<br />high<br />Interest<br />high<br />low<br />low<br />
  10. 10. 3. Approaches<br />4. Involve stakeholders <br />For which stage<br />in life cycle can I involvewhich stakeholder and how?<br />http://www.ctg.albany.edu/publications/reports/advancing_roi/images/figure11.jpg<br />
  11. 11. 4. International Aspects<br />
  12. 12. 5. RADAR- Stakeholder Relationship Management<br />DetermineRESULTS required<br />ASSESS & REVIEW approaches<br />RADAR<br />Plan and develop APPROACHES<br />DEPLOY<br />approaches<br />
  13. 13. 5. RADAR- Stakeholder Relationship Management (SRM)<br />1. Determine RESULTS required<br />Improve relationship to current stakeholders<br />Attract new stakeholders<br />Gain new ideas/ innovation<br />Enhance organisations image/ reputation<br />Ensure transparency of reporting & improve communication flow<br />
  14. 14. 5. RADAR- Stakeholder Relationship Management<br />2. Plan and develop APPROACHES<br />Introduce a strategy in order to:<br /> improve communication to current stakeholders<br />+ attract new ones<br />+ being visible for public<br />+ ensuring a good image and transparancy<br />= web-based solution: Social Media<br />
  15. 15. 5. RADAR- Stakeholder Relationship Management<br />3. DEPLOY approaches<br />Create a platform in a social network (e.g. Facebook)<br />communicate among each other all over the world<br />Inform about corporate events<br />Blogging, Media Sharing<br />Fans = Potential Customers<br />Keep up-to-date<br />
  16. 16. 5. RADAR- Stakeholder Relationship Management<br />4. ASSES & REVIEW approaches<br />Cost effectiveness<br />Level of participation & commitment to process<br />Changes in stakeholders’ views/ perception<br />Process of identification of needs, sentiment and market trends <br />
  17. 17. Thank you for <br />your attention!<br />
  18. 18. 6. Sources<br />Buch: Vahs, Schäfer, Kunz: “Einführung in die BWL”, Schäffer-Poeschel Verlag Stuttgart, 2007<br />http://net.educause.edu/eq/eqm05/eqm054_images/eqm0545_figure_1.gif<br />http://www.kgsepg.com/project-id/1245-business-ethics-stakeholder-management-and-multinational-corporations-global-environ<br />http://www.mindtools.com/pages/article/newPPM_07.htm<br />http://www.eestum.eu/voorbeelden/Stakeholders_analysis_guidelines.pdf<br />http://assets.panda.org/downloads/1_1_stakeholder_analysis_11_01_05.pdf<br />http://www.zimmermann-thomas.de/publikationen/PDFshareholder.pdf<br />

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