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STAKEHOLDER
ENGAGEMENT
Ian Cribbes
IMC&T
Ltd
CSE Aviation
Oxford
BAE Systems
Agenda
 Brief overview of the Stakeholder
Engagement Focus Group (SEFG)
 The Project Sponsor
 Project Stakeholders
Stakeholder Engagement Focus Group
 Encouraging stakeholders across the PM community to
make Stakeholder Engagement a hig...
Stakeholder Engagement Focus Group
How are we doing this?
 Raising awareness
– Giving Stakeholder Engagement more attenti...
The Project Sponsor
(Senior Responsible Owner)
The Project Sponsor (SRO)
 Where does the Project Sponsor sit?
 How is the Project Sponsor appointed?
 What are the res...
Key Characteristics
 Authority
– To make decisions, provide resources
 People, funding, facilities, equipment
 Credibil...
Project Sponsor (SRO)
 The role of sponsor is an important part
of the project puzzle.
 No / absent sponsor:
– Project M...
Stakeholders
Within a
Project
Stakeholder Management
V
Stakeholder Engagement
Stakeholders
Identify
Internal
External
Classify
Tier 1
Tier 2
Tier 3
Direct / major affect on
progress of project
Will have a moderate affect on
progress of proj...
Stakeholder Mapping
Define which
stakeholders are
key, which need
cultivating, and
which need to be
kept informed.
Director
Customer
Equipment
Maintenance
Director
Customer
Engineering
Director
Customer
Specialist
Training
Director
Custo...
Communicate
Stakeholder
Communicate
CommunicateCommunicate
Communication
 If you are a stakeholder
– Make yourself known to the Sponsor
– Make yourself known to the Project Manager...
Frequency of Communication
Method of Communication
Don’t assume - ASK
Face2Face
Video link
Telephone
Email
Letter
Cultural Awareness
Are Stakeholders a risk?
Often they don’t see eye to eye
They all need communicating with
They sometimes change
their mind...
Difficult Stakeholders
Lack of information
Nobody listens to me
Colour Styles – Know your self AND
your stakeholders
Q1 • IQ
Change Leadership
Solution-Focused Problem Solving,
Ideation, Cognitive Adaptability,
Possibility Thinking,
Using ...
Thank you
 Call to action:
– Please have a look at our web pages
– Please comment on these pages
 Is there anything you ...
Birmingham event   july 2017
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Birmingham event july 2017

Midlands branch BCAG event 20th July 2017

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Birmingham event july 2017

  1. 1. STAKEHOLDER ENGAGEMENT Ian Cribbes
  2. 2. IMC&T Ltd CSE Aviation Oxford BAE Systems
  3. 3. Agenda  Brief overview of the Stakeholder Engagement Focus Group (SEFG)  The Project Sponsor  Project Stakeholders
  4. 4. Stakeholder Engagement Focus Group  Encouraging stakeholders across the PM community to make Stakeholder Engagement a higher priority  We are an integral part of the People SIG Our mission: Our ‘Home’:
  5. 5. Stakeholder Engagement Focus Group How are we doing this?  Raising awareness – Giving Stakeholder Engagement more attention at events – Challenging the status quo  Supporting practitioners – Developing the APM Stakeholder Engagement website – Making online resources accessible to all – Building case studies and resources  Sharing knowledge, tools & methods – Forging links with SIGs, academia and industry bodies – Signposting relevant research and development
  6. 6. The Project Sponsor (Senior Responsible Owner)
  7. 7. The Project Sponsor (SRO)  Where does the Project Sponsor sit?  How is the Project Sponsor appointed?  What are the responsibilities of the Project Sponsor?  What training does the Project Sponsor receive?
  8. 8. Key Characteristics  Authority – To make decisions, provide resources  People, funding, facilities, equipment  Credibility  Ability to delegate – Allow the PM enough space to manage the project  Don’t get involved in the detail  Availability
  9. 9. Project Sponsor (SRO)  The role of sponsor is an important part of the project puzzle.  No / absent sponsor: – Project Manager has to take up the slack – Often without time and clout
  10. 10. Stakeholders Within a Project
  11. 11. Stakeholder Management V Stakeholder Engagement
  12. 12. Stakeholders
  13. 13. Identify Internal External
  14. 14. Classify Tier 1 Tier 2 Tier 3 Direct / major affect on progress of project Will have a moderate affect on progress of project Will have limited, if any, affect on progress of project
  15. 15. Stakeholder Mapping Define which stakeholders are key, which need cultivating, and which need to be kept informed.
  16. 16. Director Customer Equipment Maintenance Director Customer Engineering Director Customer Specialist Training Director Customer Flight Operations Director Customer Security Director Customer Specialist Equipment Customer Training Department Customer Flight Operations Programme Manager Customer Maintenance Department Contract oversight – Customers site Contract oversight - UK Company Training Department- UK Company Training Governance - UK Company Aircrew Training - UK Company Training Coordinator - UK Engineering Teams – UK Engineering Teams – UK (External) 10 different organisations Company Vice President Operations Customer CEO / CFO Key: Regular Communications Informal Communications Critical Path Stakeholder / Communications Matrix Source: Ian Cribbes 2017
  17. 17. Communicate Stakeholder Communicate CommunicateCommunicate
  18. 18. Communication  If you are a stakeholder – Make yourself known to the Sponsor – Make yourself known to the Project Manager – Maintain your interest throughout
  19. 19. Frequency of Communication
  20. 20. Method of Communication Don’t assume - ASK Face2Face Video link Telephone Email Letter
  21. 21. Cultural Awareness
  22. 22. Are Stakeholders a risk? Often they don’t see eye to eye They all need communicating with They sometimes change their minds / view
  23. 23. Difficult Stakeholders Lack of information Nobody listens to me
  24. 24. Colour Styles – Know your self AND your stakeholders
  25. 25. Q1 • IQ Change Leadership Solution-Focused Problem Solving, Ideation, Cognitive Adaptability, Possibility Thinking, Using Mistakes, Challenges or Failures to Fail Forward/ Create Solutions & Grit Prime Your Brain Setting Feelings for Optimization of Thoughts, Enhanced Ability to Learn-Relearn, Improved Decision Making, Simplification of the Complex, Optimization of Time/Ability Q2 • EQ Engagement Self-Awareness And Management, Empowerment, Relationship Management, Effective Communication Across Internal/External Boundaries Improved relationship with change/challenges and stressors Prime Yourself Increased Resiliency/Risk Tolerance, Emotional and Social Adaptability, Greater Happiness and Productivity Q3 • SQ Results that GROW at the Speed of Change Innovation-Autonomy-Interdependence- Accountability-Purpose-Results (Critical as strengthening SQ also strengthens the right hemisphere of the brain which is typically weaker) Prime Yourself And Others To Flourish Values, Enhancing Purpose of Thought, Communication, Collaboration and Action and Intrinsic Motivators that keep you Learning, Living and Leading Forward when the going gets tough
  26. 26. Thank you  Call to action: – Please have a look at our web pages – Please comment on these pages  Is there anything you would like to see – Please contribute – www.apm.org.uk/stakeholder- engagement SEFG@APM.Org.uk @ApmSefg

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