2. The page has been split into three columns
which makes everything easy to follow. It also
allows the reader to clearly see each section of
the page without much confusion. In addition to The ‘NME’ masthead is used on the contents page to
this, it provides a clean structure to the page reinforce the brand identity. It is of the same colour
The magazine has used a ‘Band Index’ which makes it look more professional and neat. scheme as it is on the front cover which keep the colour
which links to the music genre of the scheme consistent, therefore making the magazine look
magazine. It is there so that readers professional.
can easily find the band/artist they The word ‘contents’ is at the top of the page so that the
want to read about in the magazine, if reader knows what the page is going to be about.
they have a specific choice. It is written
in red so that it can be located on the The date of issue is printed on the contents page to keep
page, but the page numbers are in the reader aware of when the information published in the
black. This is because the page magazine is relevant from.
numbers are separate from the Subheadings are used to categorise the different
information so they should be easily articles into different sections. This makes the whole
visible to the reader. page easier to follow for the reader and gives it a clean,
clear structure. The subheadings are written in black
The image has been anchored by text and white. This could have been done to make it look
so that the reader knows why the like a newspaper article which suggests the magazine
image is there and what it is referring is full of information and news.
to.
Advertising is used to appeal to the reader because
A drops cap feature has been used so
they may like this edition of the magazine so may want
the reader can instantly tell where the
to purchase the next edition of the magazine.
text starts.
The colours used for this advert are not consistent with
the rest of the page (the yellow) which makes it stand
out.
Graphics such as fastenings are used to The advert is placed on the bottom right of the page.
make the magazine feel more youthful. This may not seem like a prime position to place an
It adds a modern look to the page which advert but it is effective because when the reader goes
makes the reader feel comfortable to turn the page, it will be directly in the eye line of
reading it. them so they will read it and pay attention to it.
3. The colour scheme on this contents page is The main masthead is positioned
monochromatic. This is reinforced by the unorthodoxly on the page. This makes it
model who is also wearing a grey suit. This striking and immediately catches the eye of
colour scheme is effective because it looks the reader so that they know what the page
minimalistic which gives the whole page a is about and what they are about to read.
professional and classy feel to it.
There is a ‘V’ watermark in the background
The main feature of this contents page is of the page. This is used to keep the brand
the celebrity, Kanye West, whose image identity running throughout the magazine
dominates over half of the page. This is a so readers are aware of the name of the
common theme in Vibe magazine contents magazine they are reading as they are
pages as it once again focuses on the main expected to associated the ‘V’ with Vibe
artist of the week for the magazine and magazine.
corresponds with the front cover.
This contents page does lack a lot of detail
This particular contents page for Vibe
and I feel it is more a persuasive contents
Magazine has separated the ‘Features’
page rather than an informative one. This
pages and the ‘Fashion’ pages. This
is only the first contents page out of 3 in
probably has been done to make the
the actual magazine which immediately
reader aware of the ‘Fashion’ pages
tells use that there is a lot of information to
because they wouldn't expect it to be in
put on the contents page but Vibe
this type of magazine as Vibe Magazine
magazine have opted for larger images
predominantly contains music related
rather than more text. In my opinion this is
articles.
very ineffective as readers have to flick
through three contents pages to find
information, rather than just one.
The subheadings on the page are written
with an elegant calligraphic font which runs
with the theme of the magazine being
aimed at more upper class people.
