Roisin Quinn

1. E V A L U A T I O N Q 4
W H O W O U L D
T H E A U D I E N C E
B E F O R Y O U R
P R O D U C T ?
R O I S I N Q U I N N

2. The target audience for my
magazine would be middle
class, white teenagers who
listen to rock music, those with
a disposable income who can
afford to spend money on the
rock lifestyle and attend events
such as concerts and festivals
while still looking cool.

3. One perfect example of this is Alex :

4. Alex is 16, her hobbies include
seeing friends, playing guitar in a
small band, going to concerts,
festivals and keeping up to date
with the best and newest releases
in rock.

5. Some of Alex’s favourite bands include :
Bring Me The Horizon
Mayday Parade
Neck Deep
Twenty One Pilots
Moose Blood

6. Even though Alex herself is unemployed,
her parents are well educated and are in
successful, solid careers, putting them
comfortably in the middle class. This is
why Alex can afford to read magazines,
buy new music and attend concerts and
festivals.

7. Alex is in full time education,
studying Law, Art and English
Literature at A Level. Being in full
time education gives Alex the
perfect opportunity to discuss music
and what she reads in my magazine
over college breaks with her friends.

8. Alex is half thai. This means that
she maybe does not fit straight
into the usual stereotype of my
target audience, but her father is
white and was heavily involved in
the rock scene as a teenager,
which is where she gets these
influences and interests from.

9. Alex’s lifestyle fits perfectly into my target
audience and she portrays the lifestyle and
typical characteristics of most of my desired
reader demographic.