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Submitted to: 
Ms. Sabiha Matin Bipasa 
Lecturer 
Daffodil International University 
Submitted by: Asif Ahmed Tonmoy 
ID: 131-23-3505 ; Sec: B(L₂T₃) 
Assignment topic: Applying 4Ps on Ice-Cream
Delicious ice-cream!!!!!
Why I choose this product ?
Who doesn’t love Ice-Cream ?
Even animals !!!!
There are different types of Ice-Cream
There are different types of Ice-Cream
Now I’m describing about IGLOO CONE
How it made?
The 4 Ps are: 
• Product 
• Price 
• Promotion 
• Place
Product 
Brand Name: IGLOO CONE 
Design, 
Packaging, 
Features : 
Variety: 
1. Cornelli Classic 
2. Cornelli Premium 
3. Cornelli Belgian Chocolate
Product 
Quality:
Advice & Suggestions: 
•Improve the product: 
•Reshape of product 
•Can edit their design
Price 
Cornelli Classic M.R.P. 100 Tk/= 
Cornelli Premium M.R.P. 100 Tk/= 
Cornelli Belgian Chocolate M.R.P. 100 Tk/=
Advice & Suggestions: 
•This price is little bit high for our country 
That’s why it is tough to buy for people 
I suggest them to reduce some amount of price
Promotion
Promotion
Promotion
Advice & Suggestions: 
•I just want to say that they can make 
more promotion but why they don’t do it I 
don’t know? 
•I’m advising them to upgrade their 
promotion
Place 
Channels
Place
Place
Transportation
Transportation
Coverage
Advice & Suggestions: 
For place I’ve nothing to say 
Because if we don’t sell our product in 
right place we can’t make profit.
4 ps ice cream(3505)

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4 ps ice cream(3505)