More than half of Vietnamese aged 16-39 play mobile or online games. Board games are the most popular type played on smartphones. Most players spend less than an hour per day gaming and have fewer than 5 gaming apps installed. Strategy games are popular among teens while board and card games appeal more to those in their 30s. Over half have paid for mobile games and learn about new titles mostly through app stores and Facebook.

1. Your sub-title here
How do Vietnamese enjoy mobile game?
- Check out what mobile app game Vietnamese enjoy the most

2. Survey information
• How do Vietnamese enjoy mobile game?
• Conducted on 22th of March, 2015
• 300 Vietnamese from 16 to 39 years old

3. Executive Summary
• More than half play mobile or online games
• More than half spend less than 1 hour for playing games
• 40% use has less than 5 app of mobile games
• Strategy game is popular among teens while board or card game is
popular among 30’s
• 54% have paid for mobile app
• Application store / Facebook are the most common information source

4. What kind of smart phones do you use?
77%
29%
3% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Android IOS Windows Phone Other
74% of Vietnamese own Android

5. What kind of games do you play?
60%
51%
14% 14%
6%
2%
0%
10%
20%
30%
40%
50%
60%
70%
Mobile game Online game Other I do not play
game
TV console
game (e.g:
Wii,
Playstation)
Hand-held
game (e.g:
PSP)
More than half play mobile or online games

6. 21%
31%
24%
13%
6%
2%
0%
2% 2%
0%
5%
10%
15%
20%
25%
30%
35%
Less
than 30
minutes
30 min -
1 hour
1 - 2
hours
2 - 3
hours
3 - 4
hours
4 - 5
hours
5 - 6
hours
6 - 8
hours
More
than 8
hours
21% play games less than 1 hour
How many hours a day do you spend for playing game
on smartphone?

7. What country comes up from the keyword of mobile
game?
34%
24%
14%
12%
8% 7%
0% 0%
0%
5%
10%
15%
20%
25%
30%
35%
40%
US Vietnam China Japan Korea Europe Thailand Taiwan
US (34%) followed by Vietnam and China

8. How many game application do you have in your
smartphone?
40%
31%
10%
7%
2%
4%
6%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Less than 5 5-10 10-15 15 - 20 20 - 25 25 - 30More than 30
40% use has less than 5 app
*Answered only by those play game

9. What kind of game do you play on your smartphone
50%
41%
38% 37%
31%
29% 28% 28%
24%
20% 19%
0%
10%
20%
30%
40%
50%
60%
*Answered only by those play game
Board (50%) is the most popular game

10. What kind of game do you play on your smartphone
(by age)
0%
10%
20%
30%
40%
50%
60%
Card game is popular especially for 30’s
*Answered only by those play game

11. Where do you play game on your smartphone?
76%
17% 12% 10% 6% 4%
18%
51%
42%
26%
9% 2%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100% Sometimes
Often
Home are the most common place followed by
office / school
*Answered only by those play game

12. Have you ever paid for mobile game?
Yes,often, 7%
Yes,sometimes,
47%
No,, 47%
54% have paid for mobile game
*Answered only by those play game

13. Have you ever downloaded game application by clicking
the online ad?
Yes, often, 4%
Yes,sometimes,
61%
No, 34%
65% have downloaded game application by clicking ad
*Answered only by those play game

14. Where do you get information about new mobile
game?
58%
50%
32%
27% 25% 23% 23% 21%
15% 14%
8% 7%
0%
10%
20%
30%
40%
50%
60%
70%
App Store and Facebook the most popular information source
*Answered only by those play game

15. Please tell me 3 mobile games you love most
No.1 Candy Crush No.2 Angry Birds No.3 Hay Day
No.4 Clash of clans No.5 Zombie Tsunami No.6 Plants vs Zombies
*Answered only by those play game
No.7 Audition No.8 Line

16. Q&Me is the market research that helps you understand
Vietnam market broad and deep by offering both of
quantitative and qualitative survey online.
＋ =
Info@qandme.net
Quantitative Survey Qualitative Survey Better Understanding
Understand the consumer
trend and opinions through the
numeric data
Feel the insight of your target
audience through online focus
group of chatting.
You receive both of generic
and deep information easily
with affordable pricing.