A brief version of Vietnam Mobile Internet, focusing in mobile gaming with a comparison to China market that is presented by Mworks VN.
note : vietnam has coming to 20m smartphones and projected mobile gaming revenue is looking at about 200m annually and subjected to grow at a fast pace with the fast adoption of smartphones. maybe looking at 10% YoY growth
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
Vietnam mobile internet_2014_mwork_vietnam_mobile_dayAiTi Education
" Diễn giả: Nguyễn Đình Anh ( Andy Nguyen )
- Chức vụ: VP of Investment, mWork Corp.
- Thành tích nổi bật: Prior joining Mwork, he worked as a Venture Capitalist in CyberAgent Ventures, a Japanese venture capital firms which have invested more than 13 companies in Vietnam for 2 years.
- Sở thích cá nhân: SNS, Mobile Games
- Topic: Vietnam Mobile Internet Market Review"
VIETNAM MOBILE MARKET AND SMARTPHONE APPLICATION REPORT, FIRST HALF OF 2020 -...Appota Group
TO DOWNLOAD THE FULL REPORT, PLEASE LEAVE YOUR EMAIL IN THE COMMENTS BELOW
Hanoi, October 26, 2020 Appota Group - a digital entertainment technology company officially released
Market report: "Mobile phones and applications in Vietnam in the first 6 months of 2020".
The Vietnam Mobile Market Report in the first 6 months of 2020 is a publication produced by Appota's market research team, referring to the overall picture of the mobile phone and smartphone market in Vietnam. Appota hopes that with 9 years of experience in digital entertainment, "Report on Vietnam's mobile phone & application market in the first half of 2020" will bring valuable information to our readers, especially especially when the Covid-19 pandemic created a great influence on the above mentioned areas.
The report made by Appota provides readers with the following main contents:
- Mobile phone market overview
- Game Mobile Market developments
- Mobile advertising market
- Electronic payment and e-commerce
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Indonesia is a potential market for mobile games in South East Asia. With potential revenue around $331 million and huge population (4th most populous) is look promising for publishers. Some data and tips for mobile game publishers before do business in Indonesia.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 |
This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
This whitepaper is about the esports industry globally and in Indonesia.
The esports industry is growing rapidly in Indonesia. Esports has attracted a tremendous number of young audiences. It brings huge potential to engage a big audience and get monetize from it.
Which are the top played games on mobile phones? How much time is spent on them? Which are the most popular genres? This report is based on actual usage data captured using an opt-in research panel and mobile metering technology.
Vietnam Mobile Report Quarter 3 - 2017Appota Group
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, app - game).
Let us share with you about:
- Mobile handset overview
- Mobile app - game
- Mobile e-commerce
- Mobile Payment
State of mobile apps in Vietnam Q2 2015Appota Group
Latest updates for Vietnam mobile apps market in Q2/2015.
Globally, Android leads the market with 78% smartphone share, iOS 18.3%.
In Vietnam, Android takes 61% of 22 million smartphone users. iOS takes 31%. iPhone 4 is the most used devices although iPhone 6 is on the rise.
Mobile Game Asia HCM 2015 had been the hottest and biggest mobile game event ever in Vietnam. More and more game studios and publishers export mobile games to the region.
And more.
Questions and inquiries please contact us at sale@appota.com
Digital media has been growing exponentially in India. Here are some interesting statistics Snapshot of Digital India in a report compiles by Ethinos Digital Marketing
Gregor Smith: Director UK Mobile, comScore provides a reflective look back at the trends of what has happened across the global online and mobile markets. The session will also cover the latest ideas driving the business of online and mobile services and applications.
Vietnam Mobile Report Quarter 2 - 2017 Appota Group
As the summer months of April–July approach, the temperature isn’t the only thing heating up in Vietnam. The country’s online activity is red hot over summer, especially on mobile.
Let’s follow with Appota report to keep update the latest news about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
The China App Index: Photo-Sharing via WeChat Sparks Viral Growth (June 2013)WandouLabs
China is world’s largest smartphone market, by far. But it’s a black hole for app data.
Here at Wandoujia, China's leading Android app store, we decided to change that. Wandoujia presents the very first edition of The China App Index, highlighting the top new apps and games in the Middle Kingdom.
The top trend for June 2013? Photo-sharing via WeChat sparks viral growth for apps. See how a feature to face-off (or 'PK') with celebrities rocketed the Baidu PhotoWonder app to 1.6 million downloads and an insane 4300% growth rate.
Indonesia is a potential market for mobile games in South East Asia. With potential revenue around $331 million and huge population (4th most populous) is look promising for publishers. Some data and tips for mobile game publishers before do business in Indonesia.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 |
This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
This whitepaper is about the esports industry globally and in Indonesia.
The esports industry is growing rapidly in Indonesia. Esports has attracted a tremendous number of young audiences. It brings huge potential to engage a big audience and get monetize from it.
Which are the top played games on mobile phones? How much time is spent on them? Which are the most popular genres? This report is based on actual usage data captured using an opt-in research panel and mobile metering technology.
Win Together in China – The Most Valuable Data for China Gaming Market | Jex LiJessica Tams
Delivered at Casual Connect Tel Aviv 2016 | This session will focus on Chinese market performance, current status and breakdown of many other dimensions based on the objective and integrated data. It will also provide valuable information and help developers find the most suitable way to approach this mysterious oriental market.
2015 H1 China Mobile Game Industry Report —— TalkingDataTalkingData
China’s mobile games market will reach $6.5 billion in revenues this year, more than one fifth of the $30.1 billion generated worldwide. This positions China as the world's biggest market for smartphone and tablet games, ahead of the US with an anticipated $6.0 billion in revenues this year. China is on the strategic radar of every global game company, but many Western publishers are still seeking the best strategy to penetrate this extremely dynamic market. Today, TalkingData release the "2015 H1 China Mobile Game Industry Report“ to help you to interpret the data behind $3.75 billion revenue generated by China's mobile game market in the first half year 2015.
Appota’s Vietnam Mobile Report is published quarterly, offering key insights into Vietnam’s mobile landscape. Let us share with you some interesting trends in Q3, 2016.
1. Vietnam Mobile Device overview
2. Vietnam Mobile Users’ Behavior (Social, Game, Payment, Advertisement).
3. About Appota
Appota Mobile Report is a quarterly update about Mobile Ecosystem in Vietnam (device, e-commerce, payment, advertisement and gaming).
Let us share with you about:
- Top 10 mobile events of 2016
- Mobile device trends
- Mobile user behavior analysis
- Vietnam Mobile Landscape
Mainland China Mobile App Market 101: What you need to knowMetaps
This report by Metaps is designed for app developers as a concise overview of the app marketplace in Mainland China.
*The mobile internet environment
*Mobile device usage analysis
*Size of mobile gaming market
*Android app market
*iOS app market
*Case study
Metaps has offices throughout Greater China (Shanghai, Taiwan, Hong Kong) and worldwide (Japan, Singapore, Korea, San Francisco, London), staffed with regional expert consultants with the expertise to deliver app developer monetization.
More than half of world video game revenues comes from digital sales and competition in the segment of mobile games is rife. Even if the game experience is quite different, smartphones are getting to compete with handheld and home consoles. What are the buying behaviours in the different target groups and which business models can producers plan? Facts and prospective insights into this fast-moving industry.
Panel Discussion: Is content eating the world?The GSMA
Matthew Iji (GSMA Intelligence), Jim Long (Didja, Inc) and Rob Topol (Intel Corporation) - Once upon a time, we were told that “software is eating the world.” Today we could say the same thing for content. Mobile video drives a need for network upgrades. Service providers are snapping up media companies. Gaming gets called out as a beneficiary of new mobile technologies. The intersection of content and the mobile ecosystem is clear. But questions remain about where it’s going and how universal it is.
Learn more by contacting us at info@gsmaintelligence.com.
Led by a surge in smartphone sales, the application or app market in the country is likely to grow by more than four times to USD 626.23 million (around Rs 3,800 crore) by 2016, with paid apps contributing Rs 2,065 crore.
The Indian Council for Research on International Economic Relations (ICRIER) said that the total worth of Indian app economy is worth USD 150 million currently (about Rs 900 crore) but it has immense potential to grow.
We are social yearbook 2020.
ESSENTIAL DIGITAL DATA FOR EVERY COUNTRY IN THE WORLD GLOBAL DIGITAL YEARBOOK. contains information on the major countries on their internet and digital overview and usage. this is a good reference to know about each country digital overview
Note: this is a sharing of a report done by we are social. i do not own any rights to this report.
China Internet Report - an overview of china internet ecosystem and environment. featuring the top players, mobile services, quick demo graphics, overview of key major internet services sector in china. good for someone who wants to have an overview of the latest updates in the internet scene in china
this report is done by abacus news and south china morning post. (i am just sharing without taking credits)
South East Asia Digital & Mobile Scene in 2017*Robin Ng
this is a report from We Are Social on the digital and mobile market in South East Asia. it covers the demographics aspect of each SEA country and the mobile & internet penetration and usage.
This report provides good insight for companies who are interested to know more about the SEA market.
South East Asia is recognised to the next region poised for fat growth in the coming years. with over 660m in population overall, over 180m smart phones, over 100% mobile penetration rate and fast adoption of technologies and usage, it will be a region with high adoption rate of mobile and digital services.
for those who would like to understand more about SEA region. please feel free to contact me - Robin Ng
Navigating through the South East Asia Mobile EcosystemRobin Ng
This is a slide deck that is presented at MGF Event in seoul. it provides an overview of the southeast asia mobile environment, smartphone distribution and the points to take note for publishing in the key countries in South East Asia.
Sharing KPCB Mary Meeker Internet Trends Report 2015
===========================================
KPCB’s Mary Meeker presents the 2015 Internet Trends report, 20 years after the inaugural “The Internet Report” was first published in 1995. Since then, the number of Internet users has risen from 35 million in 1995 to more than 2.8 billion today. The 2015 report looks at key Internet trends globally – while still healthy Internet user and smartphone subscription growth continue to slow, Internet engagement continues to rise led by consumers spending more time on their mobile devices, where they can be connected 24/7. Mobile advertising still has headroom to expand and new innovations around ad formats and buy buttons should prove compelling for consumers and businesses.
We are re-imagining more and more aspects of our daily lives, as mobile users and entrepreneurs continue to push innovation and creative output across new online platforms. User-generated / curated / shared content continues to rise, ranging from pins on Pinterest to videos on Snapchat and Facebook. Business processes continue to be re-imagined, led by companies aiming to make data more useful and services more efficient. Demographic shifts are helping to accelerate technology changes. Millennials are now the largest generation in the workforce and their work / life expectations differ from previous generations. As connectivity and commerce continue to rise, we have witnessed broad impacts on consumer expectations, which in turn can alter work for many, to a form of work that can be flexible and supplemental. Looking internationally, Chinese Internet leaders continue to innovate, while India is on-track to become the second-largest Internet market in the world.
We are social - Digital, Social & Mobile in 2015 Robin Ng
This is a copy of the deck that is released by We Are Social.
Full Credits for their work in gathering information on the Digital, Social and Mobile space globally.
The deck provides a good analysis and data on the growing internet (social) and mobile space in each country and region.
Useful data allows good insight for a high overview of the market in each region or country.
you can find out more at - wearesocial.sg
Philippines Mobile Internet Trends - On Device ResearchRobin Ng
This deck is compiled by On Device Research on the philippines mobile internet trends.
a country with more than 97m people and more than 70% of the population are age 35 and below, this tout to be the next big market for mobile and internet services in South East Asia after Indonesia.
It is relatively "young" and the market is just starting to grow. the issue with philippines is the bad infrastructure that is hampering a lot of internet business. Hope that give them a bit more time and they can get the things right
Social, Digital & Mobile in The Middle East, North Africa & Turkey From We Ar...Robin Ng
Thanks to We Are Social. they have presented a neat and interesting facts and figures about the digital world in the middle east, north africa + turkey. such information is usually hard to get as the countries don't really offer much information to the public. Good Work!
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around The Middle East, North Africa and Turkey in 2014. Packed with more than 140 slides covering 20 key countries around the region, this report has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Mobile & Online Gaming Potential In South East AsiaRobin Ng
An overview of the mobile and online gaming potential in south east asia. South East Asia or SEA is the next potential region to grow for gaming whether on mobile or online.
The region has more than 689m in population and most of the population are young and hungry for content, media and games
the slides are presented at casual connect asia in singapore.
Mobile & Online Gaming Potential In South East Asia
Mobile internet - vietnam - 2014
1. VIETNAM MOBILE INTERNET 2014 –
A focus in smartphone game and comparison
to Chinese market (Short Version)
Andy Nguyen
Talked in Vietnam Mobile Day 2014
The
full
version
will
be
available
at
h3p://mwork.vn/report
a:er
9:00
am,
17
July
2014
1
2. Vietnam: A Quick Look At End of 2013
2
92.5M
Population
36.1M
Internet Users
20M
Active Facebook Users
134M
Active Mobile Subscription
Ranked 13 of 228 countries
Penetration rate 39%
Facebook Penetration 21.6%
Mobile Subscription Penetration 145%
18M
Smartphone Users
Smartphone Penetration 19.5%
3. What Changed In The Last 2 Years
May-2012
May-2014
Number of smartphones 6M 22M
Number of OTT users WeChat + LINE < 1M Zalo, LINE, Viber > 10M
Smartphone games publishers Less than 10 At least 50
Smartphone game market size Less than $1M monthly More than $10M monthly
3
Within 2 years, the number of devices has grown almost 4 folds. So has grown rapidly
OTT applications and smartphone games market.
4. Number of Smartphone User in Vietnam
Vietnam
Mobile
Game
Market
125% growth, reached 18M at the end of 2013!!! Expected to reach 28M with 56% growth
at the end of 2014. The growing speed is likely to slow down in following years as it has
4
1.5
5
8
18
28
32
35
233%
38
60%
125%
56%
14%
9%
9%
40
35
30
25
20
15
10
5
0
2010
2011
2012
2013
2014
2015
2016
2017
Number
of
smartphone
user
yoy
growth
rate
(mil
users)
covered most accessible and affordable users.
5. Similar Pattern With China
Vietnam
Mobile
Game
Market
The growth of smartphone users in Vietnam is very similar to the pattern of China but only 2
year later!!! Cheap Android devices provided by domestic brands has been the drive-force in
5
80
209
China. The same in Vietnam now.
382
416
466
509
549
161%
592
83%
9%
12%
9%
8%
8%
700
600
500
400
300
200
100
0
2010
2011
2012
2013
2014
2015
2016
2017
Number
of
smartphone
user
Y-‐o-‐y
growth
rate
(mil
users)
(Source:
eMarketer
2014)
6. 6
3G Mobile Subscriber in Vietnam
38.1%
30.7%
28.5%
2.7%
MobiFone
Vie3el
VinaPhone
VietnamMobile
12.75M
3G mobile subscribers
who actually used bandwidth
in July-2013
MobiFone has the biggest share
with 38.1%
Source: Vietnam Information and Telecommunication Ministry, July-2013
7. Country
3G
Data
Plan
Price
Japan
53$US
(unlimited
packet
–
So:bank)
China
56$US
(9GB
packet
–
China
Unicom)
Indonesia
25$US
(3GB
packet,
speed-‐max
1Mbps)
Thailand
52$US
(10GB
packet,
speed-‐max
384Kpbs,
TrueMove)
Vietnam
10$US
(3GB
fast
+
no
extra
fee
+
speed-‐max
8Mbps,
Vie3el)
7
3G Data Plan Comparison
3G Data Plan in Vietnam is much cheaper than other countries. The speed is 10-20X
times higher than neighbor countries like Indonesia and Thailand. A good condition
for mobile internet service to prosper.
8. 8
Where are 3G Mobile Internet Users?
Most 3G mobile internet users are
concentrated in Ha Noi, Ho Chi Minh.
Considerable number of them are in 2-tier
cities in Delta-river zone and Mekong-river
zones and Da Nang.
A small amount of users from small cities
and town across the coast.
Source: opensignal.com
9. 15.5M,
70.5%
2.1M,
9.5%
3.3M,
14.8%
1.2M,
5.2%
Android
iOS
Windows
Phone
Others
(source: Mwork, May-2014)
9
What Kind Of Smartphone Devices?
70.5%
is Android
until May-2014. Android takes the majority for existing
active smartphones in Vietnam. Second is iOS and
Windows Phone come next. It is not surprise if Android
will maintain or increase its share in coming years.
10. (source:
IDC)
$702
$710
$686
$650
$657
$441
$380
$320
$276
$254
800
700
600
500
400
300
200
100
0
2010
2011
2012
2013
2014(e)
iOS
Android
10
Android Is Cheaper and Cheaper
The average sold price of a new Android device has steadily
decreased toward $200-$250 zone while iOS maintain at $650-
$700. No wonder why so many Android!!!
2.6X
Android is cheaper
than iPhone
11. 11
Number of New Sold Devices
in Aug-2013. Among them, 65.7% of that are Android. Windows
Phone comes second with 19.5%. ASHA of NOKIA stills has its
share but declining softly.
Source: gfk 2013
586K
new sold
12. (source:
Appota)
12
Waves of Cheap Android Smartphone
Since Feb-2014, Nokia started to sell Nokia X of Android OS at
superbly affordable price in Vietnam. Very well sold. Samsung, LG,
Asus, HTC … also have new Android models with the price lower
than $130.
120$
Popular
cheap
Androids
LG
Opdmus
L1
II
Samsung
Galaxy
Y
Asus
ZenFone
4
HTC
Desire
200
Samsung
Galaxy
Trend
Lite
Mobel
S58
13. 61.2%
5.2%
13.5%
15.5%
4.6%
Jelly
Bean
KitKat
Ice
Scream
Sandwitch
GingerBread
Others
(source:
Appota,
Dec-‐2013)
13
Android Devices by OS Version
61.2%
of existing Android devices
are Jelly Bean until
Dec-2013
14. (source:
Appota)
7.7%
32.3%
5.5%
11.7%
29.4%
13.4%
iOS
7.1
iOS
7.0.4
iOS
6.0.X
iOS
5.1.X
iOS
6.1.X
Others
14
iPhone Devices by OS Version
32.3%
of existing iOS devices
are iOS 7.0.4 until
Dec-2013
16. Vietnam Mobile Game Market
Vietnam
Mobile
Game
Market
120%
100%
80%
60%
40%
20%
16
Vietnam Mobile Game Market will reach $210M at the end of
2014, grow 75% comparing to previous year. The growing
speed will decrease in following years and reach $410M in 2017. $210M
(mil
USD)
20
60
120
210
310
360
410
50%
100%
75%
48%
16%
14%
0%
450
400
350
300
250
200
150
100
50
-‐
2011
2012
2013
2014(e)
2015(e)
2016(e)
2017(e)
Market
Size
yoy
growth
rate
in 2014
(source:
Mwork)
17. Vietnam Mobile Game Market
Vietnam
Mobile
Game
Market
The main drive-force of the expansion of mobile game market is
smartphone game. In 2014, 79% of the market share is forecast
to come from smartphone. From 2015, feature phone will account
for less than 10%.
120%
100%
17
(mil
USD)
3%
17%
61%
79%
90%
96%
98%
80%
60%
40%
20%
0%
450
400
350
300
250
200
150
100
50
0
2011
2012
2013
2014(e)
2015(e)
2016(e)
2017(e)
Feature
Phone
Smartphone
Smartphone
Percentage
79%
are from
smartphone
game in 2014
(source:
Mwork)
18. 253
220
291
60
120
210
0
100
200
300
400
500
600
2014
(e)
2013
2012
PC
Mobile
(mil
USD)
18
PC vs Mobile Games Market
Thank to its rapid growing, mobile games market in 2014 will almost equal to PC-based
game market in term of market size in 2012.
(source:
Mwork,
Casual
Connect
Asia
2014)
19. The same story happens in China. In 2014, it is forecasted that more than 85% of mobile
game revenue are from smartphone games. The growth rate peaked itself in 2013 with
73% growth rate and gradually decrease toward 11% per year in 2017.
19
Mobile Game Market: the case of China
785
946
721
497
304
160
80
128
321
1,474
2,869
4,263
5,160
5,801
39%
73%
53%
36%
16%
11%
7,000
6,000
5,000
4,000
3,000
2,000
1,000
-‐
2011
2012
2013
2014(e)
2015(e)
2016(e)
2017(e)
Feature
phone
game
revenue
Smartphone
game
revenue
yoy
growth
rate
(mil
USD)
(source:
iResearch
2013)
20. Game Publishers and New Tittles
Vietnam
Mobile
Game
Market
The market is growing but so the number of tittles. Not easy game
for all but the winners are promised to get big enough rewards.
The number of local game publishers does not increases much,
instead there will be the joining of foreign company who directly
publish to Vietnam market from overseas.
20
4
10
50
60
15
30
150
250
300
250
200
150
100
50
0
2011
2012
2013
2014
(e)
Number
of
local
game
publishers
Number
of
new
game
d3les
(source:
Mwork)
250
new game tittles
will be published
in 2014
22. It may amaze you but until May-2014, 23.6% of mobile games
revenue, including both feature phone and smartphone tittles, is
for casual games. As characteristic of casual games, even though
ARPU is lower, it can reach to a larger set of player. Avatar, Mobi
Army, Audition Mobile, Ten Ten and iGa contribute almost 70% of
the sector. Card & Board games hold the second big part with
24.3%. Card battles games are promising to increase its share in
2014.
22
Market Share by Genre
3.8%
31.2%
11.3%
17.3%
23.4%
4.3%
8.7%
23.6%
6.1%
15.4%
17.8%
6.6%
24.3%
6.3%
35%
30%
25%
20%
15%
10%
5%
0%
Casual
Card
Ba3le
SLG
MMORPG
Turn
based
RPG
Card
&
Board
Others
China
Vietnam
23.6%
for casual games
23. 4. Au Mobile - VTC
3. Au Mobile – VTC Mobile
Avatar HD – TeaMobi
3. goPET – MECorp
23
Top 5 Casual Games By Revenue
By Peak Monthly Revenue
2. Mobi Army - TeaMobi
1. Avatar - TeaMobi
5. Teen Teen – VTC
24. 2. Kiếm Hiệp – VTC 3. Hán Mạt
4. Tinh Binh – MC Corp
24
Top 5 SLG
By Peak Monthly Revenue
1. Mộng Hiệp Khách
5. Tam Quốc Chibi
25. 2. Mãnh Tướng - CMN 3. Liên Minh Anh Hùng- VNG
Đại
Minh
Chủ
-‐
Emobi
4. Ngọc Rồng Online - SSGroup
25
Top 5 Card Battle
By Peak Monthly Revenue
1. Đại Minh Chủ - EMobi
5. Dota Card - SGen
26. 3. Liên Minh Tiền Sử - Savi Game
2. Vua Hải Tặc
4. Kết Giới - SGen
5. Anh Hùng Xạ Điêu – SSGroup
26
Top 5 Turn-based RPG
By Peak Monthly Revenue
1. Phong Vân Truyền Kỳ - CMN
27. 2. Thiên Thần Truyện – ME Corp 3. Mãnh Thú – ME Corp
4. Ải Mỹ Nhân - Mobvista
27
Top 5 MMORPG
By Peak Monthly Revenue
1. Ngộ Không Truyền Kỳ – SohaGame
5. Thiên Địa Quyết – CMN & Wasabi
28. BigKool
ZingPlay
iWin
Trà Chanh Quán - VMG
28
Hit Tittles: Board/Card Games
Trà Chanh Quán
Beme
29. • Background
in
IT
• Studied
and
lived
in
Japan
before
coming
back
to
Vietnam
in
2010
• Worked
as
Venture
Capitalist
in
CyberAgent
Ventures
in
Hanoi
• Currently,
working
in
Mwork
• Love
SNS,
mobile
games
(Elves
Realm,
Mãnh
Tướng,
Flappy
Bird..
Like),
dog
Andy
Nguyen
Mwork
Corp
Co-‐founder,
VP
of
Investment
andy@mwork.vn
29
A little bit about me
30. 30
Disclosure
This presentation relies on data and insight from a wide range of sources including
public and private companies, announced news, market research firms and
government agencies. We cite specific sources where data are public. The presentation
also use non-public information and insight gained from external and internal experts
of mWork. We publish the report on an annual basis, but on occasion will release
updated report to highlight new trends. We would like to express my appreciation to
Dung Tran, Marty Nguyen and Hoan Do, my colleagues in mWork by giving advices,
providing data or helping to prepare the material.
mWork, founded in 2012, is currently the hottest growing start-up in Vietnam, is
currently a leading mobile internet group based in Vietnam, having many subsidiaries
which are actively playing and leading in mobile internet related sector including
mobile affiliate network (mwork.vn), mobile online payment (1pay.vn), game
publishing (Wasabi JSC), game development (Tofu Studio), offline mobile shop
synchronization platform (AppSync.vn), reward platform (gimi.vn).