Outdoor advertising is an effective marketing tool for raising brand awareness and getting messages out to target audiences. The goals of marketing are to have customers come to your business and increase sales and brand loyalty over time. Successful advertising communicates compelling messages in a creative and persuasive way to inform consumers about what makes your brand or product superior to competitors. Determining the right target audience and differentiating your brand are important for designing advertising that conveys the most value.

1. What Advertising
Outdoors is all About
Clever Billboards Across America

2. Marketing Your Product
Great marketing increases
sales and heightens brand
awareness. Basically, if you
aren’t marketing, you aren’t
making progress.
The ultimate goal of
marketing is to have
customers comes to you.
When people know your
business exists, they’re
more likely to become
customers. Not only will
they buy your product, but
they’ll trust it and let others
know about it.

3. Brand Awareness
Branding is what separates
your business from your
competitors. It’s your
business’s style, reputation
and culture.
A lot of people will see an
advertisement and instead
of buying right away, they
remember the brand name
for future reference.
Raising brand awareness
is just as important as
increasing your sales.

4. Communication
By focusing on effective
communication, you will
be able to target a specific
audience. Although that is
vital, it’s also important to
stay true to your brand so
you can gain brand loyalty.
Compelling outdoor
advertising sends a
message to a consumer
about your brand. It gets
attention, provides
information and
sometimes entertains.

5. Targeting an Audience
Determining your target
audience is one of the
most important parts of
advertising. There’s no
point of spending money to
advertise if you don’t know
who you are marketing to.
A great way to find a target
audience is by creating a
buyer persona. Write down
a profile of the person that
would by your product or
use your service. Giving
them a face will impact the
quality of your message to
them.

6. Being Creative
Creativity is the heart of
advertising. Being
creative in ads has more
of an effect when
inspiring people to buy
the products. It is more
memorable, longer lasting
and can build a fan
community.
Creative messages get
more attention and lead
to positive attitudes about
the products being
marketed, giving the
client more business and
returning customers.

7. Persuading an Audience
Persuasion is a powerful
force in daily life and has
a major influence on
society as a whole.
Persuasive advertising is
used to increase the
demand for existing
goods, services or even
an organization. The goal
is to persuade a target
audience to change
brands. This is most often
used to convey what
makes your brand
different from and superior
to competitors.

8. Informing Consumers
You should inform
consumers of what they’re
getting with your product or
service. Try to show what
you offer i.e. lower prices or
differences in the quality.
Show consumers the
options that best fit the
individual’s tastes or what
suits people’s needs. They
should know what they are
getting into or what they
can expect before
switching their service.

9. Differentiating Yourself
Differentiating yourself is
the process of designing,
developing and producing
products that are distinct
from similar offers from
competitors. Having a
unique attribute or benefit
conveys value to potential
customers.
Design your product
advertising in a way to
specifically target your
market and show that you
are the company to work
for.

10. Getting the Message Out
One of the most
important things about
advertising outdoors is
getting the message
out. What is important
is that you
communicate ideas in
such a way that it
makes customers
really think about the
message.
If you do this well, you
will succeed
marvelously.