This presentation has been made for the purpose of understanding various dimensions of quality in the Business Research Services.

1. Dimensions of Quality
Gain from the Power of Lean Six Sigma – MOOC
By Nilakantasrinivasan
Assignment Submission of : Ms. Ashwini Telang

2. Product or Service SelectedProduct or Service Selected
SynergesicSynergesic
Business Research ServicesBusiness Research Services

3. Dimensions of Quality
Synergesic’s services on Business and
Market Research have proved to be
great benefits for our clients to take
business decisions like launching new
products or services, pruning products,
re-launching products or services in the
past 28 years since its inception in 1986.
Performance

4. Dimensions of Quality
Features
•A team of professional consultants with
more than 50 years of total experience in
India and abroad.
•An excellent well trained and qualified
team of researchers for field research
•Team of professionals with excellent skills
in in-depth analysis and evaluation through
desk research using authentic data sources

5. Dimensions of Quality
Conformance
• Registered partnership firm.
• Was on the directory of industrial consultants
for IDBI Bank, IFCI Bank and ICICI Bank.
• Was registered with UNIDO.

6. Dimensions of Quality
Reliability
• Over 250 research projects completed.
• More than 100 clients till now.
• Renowned customers like Marley PLC,
Kardex, India Research Group (all in UK),
Mahanagar Gas, Durian, Garware’s, Forecast
Advertising, Ajanta Pharma, Yash Pharma etc
in India.

7. Dimensions of Quality
Durability
• Consistent support on Business Research
over long periods.
• Offer marketing consultancy services over
long term of contracts.

8. Dimensions of Quality
Service
• Updating data for business research conducted
with no additional charges.
• Training on Enhancing Market Research
Abilities for client empowerment.
• Online support for product launching & event
management.

9. Dimensions of Quality
Experience
• Company experience is more than 28 years in
the field of Business Research.
• Well qualified Managing partners with business
experience of totally more than 18 years.
• One of the managing partners is an MBA in
Marketing and CS. The other partner is the
Clinical Psychologist with exposure in the field
of industrial psychology & consumer Behavior.

10. Dimensions of Quality
Aesthetics
Not Applicable since this is
not the product but
consulting services