Ashraf Abdu Resume w/QR

1. 2102 Castle Pines Cir.
Ashraf McKinney, TX 75070
m: 214-228-8396
Abdu h: 972-542-1901
ashrafabdu@gmail.com
Experience
Ericsson / Nortel, Plano, TX, June 1995 – Present
Account Manager/Sales - Wireless (GSM, UMTS, LTE) Products & Services - T-Mobile USA, July 2006 – Present
 Exceeded $100M yearly team quota four years in a row and won the prestigious “Circle of Excellence” award given to the top 5% of performers within
Nortel.
 Qualified all opportunities to grow revenue and protect margins by understanding the customer’s budget (CAPEX and OPEX), provided a plan of record
specific to their compelling event, and detailing a business case solution that reflects a positive ROI for both customer and Nortel.
 Introduced new base stations (BTS 18000 and BTS 6000) and BSS products into the NYC market
 Developed key relationships within T-Mobile’s key decision makers, to provide Nortel’s executive management with T-Mobile’s tactical and strategic
vision through an accurate sales forecast/funnel.
Product Marketing Manager – GSM-UMTS Wireless Infrastructure Products January 1998 – July 2006
 Developed & managed marketing programs for GSM-UMTS BTS (base transceiver station) wireless infrastructure products, consolidating customer
requirements for product evolution and provided a communication channel to regional marketing and account teams in North America(NA), Caribbean
& Latin America(CALA) markets.
 Developed go-to-market strategies and key messages for new and existing GSM products/features. Assisted in developing strategies to identify and win
new accounts. Developed market specific BTS site solutions with vendor partners.
 Supported existing sales accounts and support teams through the creation and delivery of product presentations and collateral, support customer meetings
and reviews, tradeshows, user groups and conferences.
 Performed a virtual product line management (PLM) role for NA/CALA customers and accounts by working closely with and representing Nortel’s
French-based GSM-UMTS Access product teams (PLM and R&D) in NA/CALA
Senior RF Engineer/Team Leader - Wayne, NJ, June 1995 – Dec. 1997(TWS & CCS Contractor: Jun ‘95-Oct ’96)
 Led an on-site team of engineers and support staff at the customer’s premises (Omnipoint) in the NY-MTA with the support of a Nortel RF design team
based in Richardson, Texas.
 Our RF team designed one of five regions (North Bronx and Lower Westchester County) of the Omnipoint’s NY-MTA initial deployment of their North
American GSM (PCS 1900) wireless mobile phone network.
 Responsibilities included collecting and evaluating technical data from multiple sources, interfacing with vendors, site acquisition companies, and a
multi-disciplinary site visit team comprised of an architect, a civil engineer, a structural engineer, a site acquisition representative and an electrical
contractor.
 Worked in close coordination with other RF and network design teams and management at Omnipoint (now T-Mobile-USA).
 Working knowledge of frequency planning, radio/telephone traffic engineering, zoning testimony, radio telephony, propagation analysis and testing, as
well as FCC and FAA requirements.
 Activities included radio network design, propagation analysis and testing, site evaluation and selection, participation at a variety of weekly design
meeting with engineering and senior management.
Dawn Scientific, Inc., Newark, NJ, September 1988 – May 1994 – Partner
The BDM Corporation, McLean, VA, January 1983 – August 1988 - Technical Staff Member, International Div.
IIT Research Institute (Electromagnetic Compatibility Analysis Center- ECAC) Annapolis, MD, January
1978 – January 1983 - Associate Engineer
Education
New Jersey Institute of Technology, Newark, NJ, B.S. in Electrical Engineering, 1977
Training: Target Account Selling – Siebel, Effective Negotiations – Karrass, Executive Media Training, Creating Customer
Value, Value Marketing, Business Case Analysis, GSM/EDGE, UMTS, HSPA+, LTE
Professional Affiliations & Personal Information
Member of the Armed Forces Communication Electronics Association (AFCEA).
US Citizen; Born: New Jersey, Married; Name changed in 1989 from Charles Clifford Abdul to Ashraf Ali Abdu
(marriage conciliation)
http://www.linkedin.com/in/ashrafabdu