1. Opinion Mining
Techniques in Tourisms
Pawan Kumar Tiwari
MCA 5th Sem
Roll No-15

2. Why sentiment analysis?
• Movie: is this review positive or negative?
• Products: what do people think about the new Phone?
• Public sentiment: how is consumer confidence? Is despair increasing?
• Politics: what do people think about this candidate or issue?
• Prediction: predict election outcomes or market trends from sentiment

3. Sentiment Analysis
Sentiment Analysis is the process of determining whether a piece of writing is
positive, negative or neutral. It’s also known as opinion mining, deriving the
opinion or attitude of a speaker
Sentiment analysis (also known as opinion mining) refers to the use
of natural language processing, text analysis and computational linguistics to
identify and extract subjective information in source materials. Sentiment
analysis is widely applied to reviews and social media for a variety of
applications, ranging from marketing to customer service.
“NLP is a superset of Sentiment Analysis”

4. What is an Opinion?
An opinion is a quintuple
 (oj, fjk, soijkl, hi, tl),
where
 oj is a target object.
 fjk is a feature of the object oj.
 soijkl is the sentiment value of the opinion of the opinion holder
hi on feature fjk of object oj at time tl. soijkl is +ve, -ve, or neu, or
a more granular rating.
 hi is an opinion holder.
 tl is the time when the opinion is expressed.

5. Objects, aspects, opinions
Yesterday, I bought a Nokia phone
and my girlfriend bought a moto
phone. We called each other when we
got home. The voice on my phone was
not clear. The camera was good. My
girlfriend said the sound of her phone
was clear. I wanted a phone with good
voice quality. So I was satisfied and
returned the phone to BestBuy
yesterday.
Object identification

6. Objects, aspects, opinions
Yesterday, I bought a Nokia
phone and my girlfriend bought
a moto phone. We called each
other when we got home. The
voice on my phone was not
clear. The camera was good.
My girlfriend said the sound of
her phone was clear. I wanted a
phone with good voice quality.
So I was satisfied and returned
the phone to BestBuy
yesterday.
Small phone – small battery
life.
• Small phone – small
• Object identification
• Aspect extraction
y life.

7. Objects, aspects, opinions
Yesterday, I bought a Nokia
phone and my girlfriend
bought a moto phone.
We called each other when
we got home. The voice on
my phone was not clear. The
camera was good. My
girlfriend said the sound of
her phone was clear. I
wanted a phone with good
voice quality. So I was
satisfied and returned the
phone to BestBuy yesterday.
• Object identification
• Aspect extraction
• Grouping synonyms

8. Objects, aspects, opinions
Yesterday, I bought a
Nokia phone and my
girlfriend bought a moto
phone. We called each
other when we got
home. The voice on my
phone was not clear. The
camera was good. My
girlfriend said the sound
of her phone was clear. I
wanted a phone with
good voice quality. So I
was satisfied and
returned the phone to
BestBuy yesterday.
• Object identification
• Aspect extraction
• Grouping synonyms
• Opinion orientation
classification

9. Paper Work…
• Opinion mining technique to apply in tourism domain we also
offer an approach for considering a new alternative to
discover consumer preferences about tourisms particular
hotel and restaurant using opinion available on the web as
reviews.
• Opinion can be determine many ways
Word Rule + ve Opinion
Negative Rule - ve word and Phrase

10. Problems
A simple number on a rating system is not providing enough information, but
neither a long review in which users express opinions about more than hotel
features. There are a lot of reviews problems, which make them difficult to
evaluate. Some of them are
 Reviews are not concise
 Scalar reviews make difficult to compare hotels with different services offered
 Reviews refer to more than simple hotel accommodation
 Totally different opinions from one user to another
 Some aspects are more important so overall rating is not objective but more
influenced on that aspects
 Some reviews contains answers of hotel stuff to customers complains

11. Solution
Different types of method are used to fined opinion to check is
positive or negative
 Lexical method
 Baseline method
 Stemming
 Part Of Speech Tagging
 Stop Word