Goodbye To Gillette

Goodbye To Gillette
I was in Gillette, Wyoming visiting my 3rd cousin Austin Bowman that I haven't seen in a very long
time, considering we both live in 2 separate states. Even though we are cousins, I had only met him
one other time, and that was about a year before when we saw each other at our aunt Joan's funeral. I
was feeling good and happy knowing that I got to see him again and was able to hang out with him
for a couple of days before I my trip out there to see him ended.
I was alone with him when it was time for me to say goodbye to him only because I was the only
one that he had asked to come up there to spend a couple of days with. When I said goodbye to him
after those couple of days, it was time for me to go back to South Dakota to go home to my family
... Show more content on Helpwriting.net ...
I felt so depressed deep down inside, that for about a week I sat in my room and just stared blankly
at the wall. I wouldn't eat or drink anything, the only time that I did leave my room was when I went
to the bathroom, other than that I wouldn't do anything at all. For the longest time after I found out
that he had passed away and when I was in my depressive state, I wouldn't look my family in the
eyes when they came to check on me and I wouldn't even let them into my room some of those
... Get more on HelpWriting.net ...

Gillette Case Study
Gillette has convinced the world that more is better. How did they do it? Gillette is successful
because the focus on the one thing they know and that is men. They understand what men need for
their grooming needs, and their products are sold all over the world (P Kotler, 2017). Gillette's
popularity has worked because of several factors, including high–quality innovation, consumer
research, and mass communications. With their research, and the fact they have kept improving their
product, Gillette has made many breakthrough product innovations, which should allow their
success to keep increasing. In 1971, there was the Trac II, the first twin–blade shaving system, then
the Atra in 1977 there was a razor with a pivoting head, and then in 1989 they developed the Sensor
the first razor with spring–mounted twin blades dubbed (P Kotler, 2017). In 1998, Gillette
introduced the Mach3 it was the first triple–blade system, surpassed only by the 2006 launch of the
six–blade Fusion, promoted as "the best shave on the planet." (P Kotler, 2017) It is possible that
Gillette can become as successful with Women as Men due to the fact Procter & Gamble acquired
Gillette in 2005 and Procter & Gamble are experts at marketing to women, due to the fact most of
their lines such as dishwashing liquid, laundry detergent, and hygiene products are aim for their
woman clients.
Why is Gillette's sports marketing partnerships successful in developing brand equity? Gillette ads
have focused on men in

Procter & Gamble Vs. Gillette Essay
Proctor & Gamble 1. What is Proctor & Gamble's corporate strategy? Do the company's businesses
seem to be related or unrelated? Are Gillette's businesses closely related to P&G's businesses? How
will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently
completed large restructuring, put new management in place, and cut capital spending needs. Since
then they are now focused on increasing top and bottom line results after shifting business mix
toward higher margin, less capital–intensive health and beauty care sectors and also gearing towards
developing markets and lower–income consumers. Most of the company's products are closely
related in the sense that they are household products such as Always, ... Show more content on
Helpwriting.net ...
Crest is a brand of toothpaste. Dawn is a brand of dishwashing detergent. Downy/Lenor is a brand of
fabric softener. Duracell is a brand of batteries and flashlights. Folgers is a brand of coffee. Gain is a
brand of laundry detergent and fabric softeners. Gillette is a safety razor manufacturer. Head &
Shoulders is a brand of shampoo. Iams is a brand of dog and cat foods. Olay is a brand of skin
lotion. Oral–B is a brand of toothbrush. Pampers is a brand of disposable diapers. Pantene is a brand
of hair care. Pringles is a brand of potato crisps in many flavors. Tide is a brand of laundry
detergent. Gillett's product line was closely related to P&G in a sense that their businesses tend to
cater to household personal products with the exception of a few. Because of their similarities,
Proctor & Gamble and Gillette are a good strategic fit. Between the two entities they have the ability
to combine operations, technology, resources, distribution channels and research costs in efforts to
drastically cut spending. With lower costs, and the merger complete, the collaboration of Proctor &
Gamble and Gillette should achieve a 1+1=3 effect. 2. What is your evaluation of Proctor &
Gamble's business lineup? How attractive are the industries it competes in? What is the competitive
strength of each of its business segments? Does Gillette seem to compete in attractive consumer
segments?

Essay On Procter And Gamble
Chapter–2 History and Background
History of Procter & Gamble
In the year 1837, William Procter and James Gamble create a new company: Procter & Gamble. In
this year Procter & Gamble starts to sell only soap and candles. This is first objects which P&C
sells. After 22 years, P&C employs 80 employees and made a turnover of $ 1 million. In the year
1890 P&C is selling more than 30 different types of soap and William A. Procter assumes the
leadership of the enterprise.
1907, the son of William A. Procter, William Cooper Procter became the new chief of the company
because his father died. 1930, William C. Procter gives the business into another hand.
Richard R. Deupree will be, now, the new chairman of P&C.
In the year 1931, Neil McElroy, the ... Show more content on Helpwriting.net ...
In the Millennium P&C gets again a new chairman, A.G. Lafley is the next President and Chief
Executive. 2002, P&C celebrates the 165th anniversary of the company. P&C has $ 12 billion
brands in its portfolio; this is representing more of the half of the company sales.
History of Gillette
In the year 1901 the Gillette Company is founded in Boston, Massachusetts. 1904 King C Gillette
receives the US patent for razor with replaceable blade. 1905 is the first successful year for the
company, because Gillette sold 90.000 razors and 12 million blades. After the year 1907 Gillette
Blades will be to have in Germany.
In the year 1967 the BROWN GmbH, an important manufacturer of drying electric shavers and
electrical small devices, will be part of the Gillette Company.
1984 Gillette takes another big partner in to the company. "ORAL B", the company of toothbrushes
and mouth care. In the year 1996 Gillette takes over "DURACELL", the company of big batteries.
1998 is a great year for Gillette. Gillette has created a new shaving system: the Gillette MACH3–
Shaving–System. 2001, Gillette has got its 100.Birthday. The Company exists now 100 years and
has made in this 100 years a huge

Supplier Relationship
Supplier and Partnering Processes
For many businesses, goods and services provided by suppliers or partners account for a significant
portion of the cost and value of the final product. Suppliers include not only companies that provide
materials and components, but also distributors, transportation companies, and information,
healthcare, and education providers. Key suppliers might provide unique design, technology,
integration, or marketing capabilities that are not available within the business, and therefore can be
critical to achieving such strategic objectives as lower costs, faster time–to–market, and improved
quality. Organizational partners might include educational institutions that collaborate on research
and training. ... Show more content on Helpwriting.net ...
Analytical reports and on–line data are used to identify material defect trends. Performance reports
are sent each month to key suppliers. Joint customer–supplier teams are formed to communicate and
improve performance. A supplier management task force of top managers directs current and
strategic approaches to improving supplier management practices. Finally, communication,
feedback, and recognition or awards are important practices in supplier and partnering processes.
For instance, the Fastener Supply Corporation, which distributes fasteners, electronic hardware, and
other products to over 300 customers makes frequent contact with its 250 suppliers, invites them to
company functions and shares such information as customers' forecasted requirements.5 Feedback
should provide timely and actionable information to suppliers to lead to improvement and ensure
that suppliers meet the organization's performance requirements. At Fastener, any potential
performance problems are brought to attention with prompt notice and immediate feedback. An
annual award dinner recognizes outstanding suppliers for quality and continuous improvement.
Many companies such as Bethlehem Steel, Miller Brewing, and Honda, make a point of delivering
supplier awards not only to upper management at a fancy banquet, but also to the workers on the
shop floor. "It 's one thing for the boss to say that

Gillette Innovation Case Study 17 Oct 2011
Michael Smurfit UCD Graduate Business School
University College Dublin
Frank Bradley
17 October 2011
GILLETTE INNOVATION
Gillette with over 70 percent market share in the wet shave market in both the US and Europe
dominated the category. This dominance was born from a relentless pursuit of better shaving
technology, a willingness to invest whatever was needed to manufacture its products effectively, and
a formulaic, integrated marketing strategy. Gillette prided itself on its innovations in shaving
technology and its ability to persuade consumers to trade up as new improved versions of existing
razors were launched. In 1990, the Gillette Sensor represented a breakthrough in shaving systems
technology with its twin blade ... Show more content on Helpwriting.net ...
Mockler promised shareholders a revolutionary, top–secret shaving technology that would guarantee
large profits for many years. Despite desperately needing all its cash to fight off the take–over
battles, the company's board granted the project more funds in 1986 and 1987, for the development
of manufacturing equipment. Robert
Murray, a Gillette vice–president acknowledged the level of risk involved:
'We held on to the company, in part, by promising a big winner. Sensor was a symbol of the "new
Gillette". If it failed to deliver, we would have been vulnerable all over again.' (The Economist, 15
April 1992).
Critics argued that the last thing any company should do when trying to conserve cash was to roll
out a multi–million dollar new product. Gillette, however, was sending a clear message – whatever
problems the company faced in other parts of its business, when it came to premium razors no
expense was to be spared for innovation.
Innovation and Branding at Gillette
Gillette had long stressed a steady flow of new product offerings in its core businesses: blades and
razors, Duracell batteries, Braun electric appliances, toiletries and cosmetics,
Oral–B dental products, Parker pens and other stationery items. After Afred Zeien became
CEO of Gillette in February 1991, this flow surged into a torrent; the company introduced an
average of 20 new products annually. Throughout the

Marketing and Gillette
Marketing Management
Case 7: Gillette The Razor Wars Continues
Prepared by: Hala
Question 1:
Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its own
success? Has product innovation in wet–shaving market come to an end? Explain?
King C. Gillette has founded Gillette in 1901. It was one of the first great multinational
organizations and a marvel of marketing effectiveness. Gillette has set a goal for his company: To
offer consumers high–quality shaving products that would satisfy basic grooming needs at a fair
price. Throughout its history Gillette has always strived to be on cutting edge of shaving technology
in a market that thrives on innovation.
Gillette did a great job in ... Show more content on Helpwriting.net ...
Wither it is product or marketing innovation, Gillette has to always exceed in innovation to stay
dominant in its market.
Gillette launched the new technology for Fusion in June 2010, the Gillette Fusion ProGlide and
Fusion ProGlide Power, the number 1 Dermatologist recommended razor. Gillette combined seven
technological advancements in shaving performance, Keeping Gillette on cutting edge for
technological advancements.
Question 2:
What do you make of the battle between Gillette and Schick? Is the battle of one–upmanship good
for either company?
The war has first started around 1962 with Schick introducing the first stainless steel blade by this
decreasing Gillette's market share. Yet Gillette was lucky because Schick couldn't exploit the niche
it has created and Schick ended up in selling its blades to Gillette. Another technology was
introduced by Schick in 2003, the Quattro four–bladed razor to gain market share from Gillette. The
battle of one–upmanship is aggressive between Gillette and Schick and this is leading to all
technology advancements in the wet–shaving industry. Gillette has always dominated the shaving
market since its founding in 1901. Currently, Gillette controls 70% of the wet–shaving market.
Schick claims roughly 18%. I think Gillette must always be cautious of schick and fair competition
is always healthy for companies since it keeps them on edge with advancements to gain more
market

Ad Analysis Of Gillette Safety Razors
Gillette Safety Razors is a company that was founded in 1901 and introduced the world's first
disposable safety razor in 1903 as a replacement for straight razors and fixed blade safety razors that
dominated the market at the time. To attract men to their product, the company created
advertisements that they thought would appeal to average American male. One of the advertisements
that Gillette is most memorable for is of a baby shaving itself with one of their disposable razors,
which is an effective ad that the company has produced because it's easy to understand, is straight–
forward, and it's visually hard to ignore.
This ad is by far one of the easiest to comprehend. The illustration shows the audience two things,
that their razors can give them soft skin, and that their product is safe to use. The main focus of the
ad is of an infant shaving itself, which not only creates a literal representation of the phrase "baby
soft skin", but makes a use of irony. This is due to the fact that this baby doesn't need to shave since
it already has soft skin. The Viewer can draw a connection between the phrase and the picture and
could most likely conclude that if they use Gillette's safety razor, they too can have soft skin and
have a bit of a chuckle since the picture created humor through irony. The ad also tells the audience
that their razor is safe by making an infant use it. Baby's are care free being by nature and will most
likely hurt themselves very often. By making an infant

P&G Gillette Merger
P&G–Gillette Introduction On January 28th 2005 P&G agreed to buy Gillette for $57bn
(£30). Gillette was the number 1 in razor accessories and proctor gamble was number 1 in consumer
products, a marriage of the best in their respective industries. The merger of the two companies
created "the world's largest consumer products conglomerate." Gillette was a leader in its category
of razors and batteries, merging with P&G provided it access to P&G's technology and
marketing skills. P&G added Gillette razors , Right Guard deodorant and Duracell batteries to
its more than 300 consumer brands, including Ivory Soap, Head and Shoulders shampoo, Pringles,
Crest toothpaste and Bounty paper towels. Company Background P&G ... Show more content
on Helpwriting.net ...
This acquisition helped P&G to add new products into its product line that included brands
such as Gillette razors, Duracell, Braun, and Oral–B. The European Union and the Federal Trade
Commission approved the acquisition, with conditions to a spinoff of certain overlapping brands.
P&G agreed to sell its Spin Brush battery–operated electric toothbrush business to Church
& Dwight. P&G also divested Rembrandt a Gillette 's oral–care toothpaste line. Official
merger took place on October 1, 2005. The deodorant brands Right Guard, Soft & Dri, and Dry
Idea and Liquid Paper, and Gillette 's stationery division, Paper Mate was sold to Dial Corporation
and Newell Rubbermaid respectively. In 2008, P&G branched into the record business with its
sponsorship of Tag Records, as an endorsement for TAG Body Spray. Gillette Gillette, originally
founded as American Safety Razor Company, is a world leader in men grooming products as well as
of women. It was founded by King Gillette who in 1895 came up with the idea of disposable razor
after being frustrated by dulled old razors that required professional honing. He envisioned an
inexpensive razor blade combination where blade can be clamped on the razor and once getting
dulled can be replaced. After six years of innovation and engineering finally in 1901 after joining
hands with a MIT machinist, William Nickerson, American Safety Razor Corp was born. In 1903
company was renamed as Gillette.

Signifier In Gillette Advertisement
Semiotics is defined as the study of symbols and signs as elements of communicative behaviour
(Nöth 476). A sign comprises of two main parts, namely signifier and signified. The signifier refers
to any objects, image, or words on a page whilst signified is the concept the sign reflects.
Gillette Advert The signifier in the Gillette advertisement is represented by a naked man's torso with
contours similar to a landscape. It is clear that the torso is of man not a woman because of the
masculine physique. It is also appears that the model chosen for the image could be of Caucasian,
Hispanic or Asian descent and not of an African decent because the contrast between his skin's
colour and the contours is very pronounced, an indication of two contrasting hues or colour shades.
Also, the lighting of the image provides a 3–dimension view of the man's torso to highlight hidden
areas that are hard to reach with normal shaving razors. There is also an image of the shaving razor
that is being advertised. The image is of the product as the customer will find it in the nearest retail
outlet. Besides the images, the advertisement also ... Show more content on Helpwriting.net ...
A human body has areas, such as armpits and the navel, which are hard to reach with normal razors.
As such, a rounded head helps to navigate these areas with ease without causing any bruises or cuts.
Also, the razor has 3 lubricating strips for more glide on a man's body to avoid nasty cuts.
Lubrication is necessary when shaving, hence 3 lubricating strips offer more comfort when shaving.
The razor also has an anti–slip grip for a firm grip that gives the user ultimate control whilst
shaving. When shaving, it is of utmost importance to be in control of the razor to avoid mistakes that
could lead to injuries. By focusing on a firm grip, the advertisement invokes memories of nasty cuts
caused by a shaving razor with a slippery

Case Analysis Of Procter And Gamble
Introduction
The current assignment, is trying to examine the acquisition of Gillete by Procter and Gamble. Both
companies were competing in the FMCG sector, but they were not direct competitors.
The deal was made in January of 2005 and it was finalized in July of 2006.
Procter & Gamble bought Gillete in 57 billion $ deal, making in that way the biggest acquisition of
its history. Expanding in that way its brand portfolio, by adding other famous firms, resulting into a
total amount of 22 billion dollar brands.
The current paper will demonstrate:
The situation of the companies before the deal
The industry characteristics
The terms of the deal and its implementation
Stock fluctuations due to deal
Possible synergies of the deal
The financial situation of the companies before the deal
Firm Valuation
Companies and Industry Overview
History of Procter&Gamble
Procter&Gamble.was established by William Procter and James Gamble in the year 1837.
At the beginning Procter&Gamble started to sell only 2 product categories soap and candles. This
are first objects which P&C sells.
The company grew throughout years, and in 2002, P&C celebrated the 165th anniversary of the
company, having ... Show more content on Helpwriting.net ...
Procter & Gamble and Gillette each conduct operations in a number of jurisdictions where other
regulatory approvals are required or advisable in connection with the completion of the merger. The
companies recognize that some of these approvals, which are not required to be obtained under the
merger agreement, may not be obtained prior to the completion of the merger and may impact the
combined company's ability to conduct business in those jurisdictions. However, Procter & Gamble
is not required to complete the merger if the companies have failed to obtain any governmental
approval and such failure would reasonably be expected, individually or in the aggregate, to have a
material adverse effect on the combined company following the

Gillette Case
Gillette
Logistics Management
Logistics – 1st semester
With regard to developing and introducing new products, what lessons did Gillette learn from the
Wilkinson Sword and Bic experiences?
Gillette learned that they had to think ahead and be creative to be competitive.
They learned that they have to develop their products before their competitors to be the leading
company of the market and staying popular to the customers.
Russel B. Adams Jr., says in the Gillette case study text: "This is what happens to you if you're not
up there keeping ahead of the market", which shows that Gillette is aware of the problem and of
course will try to fix it.
To keep up with customers demands they had to do as Bic, who made disposable ... Show more
content on Helpwriting.net ...
Here we have to look at what the customer requirements are which is what Gillette needs to look at.
If we look at the "house of quality", the customers will have requirements regarding performance,
like if the shaver is affordable and if it has a smart design.
Then they compare the customers requirements to the products characteristics to see if the product
lives up to the requirements. Maybe one of the characteristics of the shaver would be that the new
razors are better and really good for your skin but expensive. Because the customers requirement
was that it had to be inexpensive, it doesn't meet customers requirements.
We can then look at synergies between some of the features and if they can be combined.
After making this analysis we know what customers requirements are and if our product lives up to
them.
When we are all done talking about QFD, we will have tried to identify the specific manufacturing
and service process steps needed to meet the customers requirements by taking each requirement
and product specification and figure out what material is needed to produce this product and what
the processes for making the product are and so on.
So it is not just about developing and being good at one thing, you have to meet the customers
requirements and try to develop a product they really want to buy. An analysis like explained above
can help Gillette understanding its customers.

A company like Gillette

Case Study Gillette Strategic Management
Case study discussion – Gillette loses face This is a deceptively simple–looking case. The lazy
student will simply adopt the critical line on the company's strategy being fed to him or her by
Jeremy Kahn, the author of the article. In fact, things are by no means so clear–cut, students need to
do some careful analysis, particularly in the area of Gillette's corporate–level strategy, before this
becomes plain. They have to be prepared to think hard about the success factors in the different
businesses – if they simply pick out the points proffered by the case study, then they will not derive
the full benefit from the case. 1. What were the most important strategic issues confronting Gillette
in November 1999? If we go through the ... Show more content on Helpwriting.net ...
The most interesting analysis in this case takes place at corporate level. The case talks about 'the
Gillette way': the use of superior technology and good communications skills. However, it is
worthwhile asking students what else Gillette's three 'superstar' businesses have in common. Gillette
razors, Oral B toothbrushes and Duracell batteries are all consumer businesses where the emphasis
is on mass production and mass marketing of a low–tech but innovation–hungry products sold at
low unit prices through supermarkets, drugstores and other mass–market retail outlets, such as
filling stations. Gillette's parenting skills appear to apply in such industries. One can then ask how
well the other businesses fit the pattern. It seems fairly clear that toiletries do not. The pens business
is, however, less clear–cut – it can be argued that Papermate's downmarket pens fit the bill, but
Parker's and Waterman's more up–market products do not (though the Parker brand appears to be
less exclusive than once it was). The Braun range is even more problematic – is it really as obvious
as the article makes it seem that Gillette, which has made a success of electric toothbrushes cannot
do the same with electric shavers and kettles? Tefal has made a point of introducing small,

Gillette Acquisition Of Duracell Essay
Industry: Portable power industry in the US
The acquisition of Duracell was seen as many as a smart move. Analyst, shareholders, executives,
had high expectations with this merger. Unfortunately, this acquisition created several problems for
Gillette since their main goal of profit maximization was not being accomplished. Main issues:
Should Gillette divest Duracell?
Is Gillette using the appropriate strategies to deal with the big and small competitors?
Stock prices are decreasing considerably
External Analysis
Industry Structure
Dry cell batteries industry generated US$ 2.6 Billion in US domestic sales in 2000.
75% of all alkaline battery sales were impulsive purchasing.
AA size batteries accounted ... Show more content on Helpwriting.net ...
Thus, it would increase the demand for low price batteries, giving a competitive advantage to big
players such as Rayovac and Energizer whose prices are lower than Duracell.
Technological segment
More efficient and durable batteries are needed to satisfy the requirements of new technology
developments.
Other types of batteries such as the high drain lithium ones are becoming popular due to the
increasing use of electronic devices.
Constant research and development is critical to succeed in this industry
Global segment
Even though the analysis for this case is explicitly for the industry within the US, there is a huge
potential market in developing countries for alkaline batteries since the use of these is still quite low.
Legal Segment
There is a intense rivalry among the big players of this industry. There have been some legal
processes involving cases such as false advertising claims and patent infringement.

Demographic segment
The case did not mention any battery consumption patterns. However, batteries in general are
consumed by a large number of people in the US, regardless of age, sex, religion, ethnicity, etc. For
example, lower income people would prefer less expensive batteries, and young people would prefer
nickel – containing and lithium – ion batteries which are preferred for laptops, digital cameras, and
other electronic

Gillette and Men's Wet Shaving Market
Gillette and the Men's Wet–Shaving Market
I. BACKGROUND
COMPANY HISTORY Gillete Company has assumed the world leader in the men's and some
women's grooming product technology. Gillette maintains 64 manufacturing facilities in 27
countries, and its products are sold in more than 200 countries, more than 60 percent sales of which
occurring outside the US.
Gillette has also adopted the top spots worldwide in writing instruments: Paper Mate, Parker, and
Waterman brands to name a few. There were also the joining of oral care products , Oral–B, and
alkaline batteries – Duracell products, which generate almost one–fourth of company profits.
STATEMENT OF THE PROBLEM
How should the company handle their ... Show more content on Helpwriting.net ...
Co. owned first overseas branch in London. In 1906 – Gillette razor had Zinn razor Visionary idea
of King Gillette: 1 razor to every soldier, sailor and marine develop self–shaving habit
Marketing,Advertising and Distribution key to success – Look Sharp, Feel Sharp and Be Sharp
tagline/Cavalcade of Sports program Importance of blade and razor sales to cos. Overall health –
sustainable profitable growth Mission statement – strong technical and marketing efforts to assure
vitality in major existing teand business areas with low growth or ltd profit potential, strict control
over product costs, overhead expenses and working capital Bought out new blue plastic disposable
shaver with twin–blade head for disposable shavers and made it available in Austria, Canada,
France, Italy, Switzerland, Belgium, Greece, Germany and Spain. Marketed 800 products in more
than 200 countries with global markets and strategies. Despite pruning of operations, sales and profit
grows.
Weaknessess
Atra not readily available like Trac II blades and disposables from drug store , others on sale First
introduced by BIC in Europe and Canada, disposable preferred, expensive to make but little profit
from these. 55%, 40% to systems and 5% to double–edged razors Gilette bought back 9.2 million
shares of stock and saddled with long–term debt as a result of it.

Case Study Of Procter And Gamble
Introduction
The current assignment, is trying to examine the acquisition of Gillete by Procter and Gamble. Both
companies were competing in the FMCG sector, but they were not direct competitors.
The deal was made in January of 2005 and it was finalized in July of 2006.
Procter & Gamble bought Gillete in 57 billion $ deal, making in that way the biggest acquisition of
its history. Expanding in that way its brand portfolio, by adding other famous firms, resulting into a
total amount of 22 billion dollar brands.
The current paper will demonstrate:
The situation of the companies before the deal
The industry characteristics
The terms of the deal and its implementation
Stock fluctuations due to deal
Possible synergies of the deal
The financial situation of the companies before the deal
Firm Valuation
Companies and Industry Overview
History of Procter&Gamble
Procter&Gamble.was established by William Procter and James Gamble in the year 1837.
At the beginning Procter&Gamble started to sell only 2 product categories soap and candles. This
are first objects which P&C sells.
The company grew throughout years, and in 2002, P&C celebrated the 165th anniversary of the
company, having a large ... Show more content on Helpwriting.net ...
Both Procter & Gamble and Gillette conduct business in member states of the European Union.
Council Regulation No. 139/2004 and accompanying regulations require notification to and
approval by the European Commission of specific mergers or acquisitions involving parties with
worldwide sales and individual European Union sales exceeding specified thresholds before these
mergers and acquisitions can be implemented. Procter & Gamble and Gillette intend to seek
approval of the European Commission for the merger shortly.
Expiration or termination of the waiting period under the Hart–Scott–Rodino Antitrust
Improvements Act of 1976, as amended, and gaining approval under Council Regulation No.
139/2004 are conditions to completing the

Essay Gillette Case Analysis
Case Analysis for Gillette: Product and Marketing Innovation
9/11/2012
Abstract Gillette is seeking means to retain dominance in market share they have lead for the last
century. Along with sustaining market share Gillette has continued focus on expanding worldwide
into less saturated markets. In this analysis multiple alternatives will be explored in order to make a
recommendation on steps that would favor Gillette's organization in meeting their aspirations.
Situation Analysis
Product quality and efficient marketing are the core value propositions that set the pace for Gillette's
success. With continued innovation in both product development and marketing strategies Gillette
has been able to retain a commanding ... Show more content on Helpwriting.net ...
Investing in research and development to create new product line or enhance current products adds
considerable expenses. Development costs will need to be re–cooped. This will keep competitors in
check, but will be challenging to keep pricing competitive.
Compliment current leading product lines that keep consumers happy. Promoting Christmas,
Father's day and Mother's day gift grooming kits that meets more of the consumer's needs will also
introduce consumers to other product lines Gillette has to offer. Focus marketing potential growth
opportunities globally by challenging resistance in product awareness and interests.
As a Gillette razor consumer, I have encountered an inconvenience that I think can be solved and
build customer loyalty. I've been using Mach 3 razors for over fifteen years, and when purchasing
refills I have found it difficult to find blades that are compatible with the razor handle that I own.
Thinking out of the box, what if Gillette were to make razor handles that are compatible with any of
Gillette's product line of refills? This would then provide consumers the freedom to purchase from a
variety of Gillette's product lines without having to spend extra money on a handle that works with
the particular product refill. Owning a Gillette universal handle would also encourage customers to
stay with Gillette refills as converting to another brand would cost more with the initial required
handle

Marketing Case Study: Gillette As Razors For Women
MBA 5501, Advanced Marketing
Colombia Southern University
Gillette has successfully convinced the world that "more is better" in terms of number of blades and
other razor features. Why has that worked in the past? What next?
Gillette is one of the well–known razor brand targeted at men. The razor has received popularity and
accepted by men who entrust their faces and skin to Gillette. The technological innovation and
commitment for quality and continues improvement geared towards the unique needs of men, which
helps them to feel and look their best after each use.
Gillette has been successful in convincing the world that more is better, in regards to the number of
blades and other features of a razor. To be successful in the ... Show more content on
Helpwriting.net ...
Again the company was able to send a positive message to customers it cares and matters when it
comes to men grooming.
Gillette strategic position of Gillette razors as razors for all men, drew attention and created loyalty
among men. The company uses talented sport men, who command respect and admiration from
millions of fans around the world. The company strategically used sports men from different sport
such as soccer, American football, golf ball, baseball, tennis ball and basketball to market its brand.
The attraction and admiration of these sport men, attracts men into sports to be part of a brand used
by their hero and feel just the way they feel.
Gillette marketing strategy of tying, sport to its brand and using sport figures to stand behind their
brand is the way to the future and increase in sales and profit. Also spending millions in research
and constant innovations will continue to attract and maintain Gillette's market share.
Some of Gillette spokespeople such as tiger woods have run into controversy after becoming
endorsers for the brand. Does this hurt Gillette's brand equity or marketing message? Explain.
Although Gillette uses spokespeople like marketing tools to endorse its brand, the company stands
on its own as men grooming giant, who main purpose is to help

Gillette Case
On October 1, 2005, P&G acquisition of The Gillette Company. Under the purchase agreement, the
total purchase was approximately $53.4 billion including common stock, the fair value of vested
stock options and acquisition costs. The Gillette oral care, batteries and personal care businesses
were subsumed within the Health Care, Fabric Care and Home Care, and Beauty reportable
segments, respectively. The deal is a bold move by P&G Chief Executive A.G. Lafley, who has led
the company out of dark times in the past. Moving too fast on a restructuring plan implemented by
former CEO Jager, the company posted several disappointing quarters and its stock lost more than
half its value in 2000. The merger, would create a larger company with revenues of more than $60
billion that would have even greater clout against mass–market retailers like Wal–Mart, which have
been pressuring consumer product suppliers to keep costs low. Lafley was optimistic that the
company would not be forced to divest many properties as part of an antitrust review. Strengths
Lafley, and later Taylor, began recalibrating the company's strategy in China. P&G had entered
early, in 1988. But it underestimated the growth of Chinas upper class, focusing instead on the
lower– to middle–class market. Its diapers, for example, proved vulnerable to higher–end offerings
from Japanese competitors; P&Gs market share has fallen nearly five percentage points since 2010,
to 37%, according to Euromonitor & Citi Research. Explained Taylor at a recent conference: we
looked at it too much like a developing market as opposed to the most discerning customers in the
world is now trying to move upmarket in China. P&G has also shifted more resources back to North
America, where it has a more dominant share. And it has become leaner and less bureaucratic, in
part through huge job cuts" 35,000 by the end of 2016. P&G has slashed product categories from 15
to 10 to improve focus. Says Jon Moeller, its longtime CFO: the businesses we are keeping are those
where we have a product technology that makes a consumer difference "and, almost to a one, daily
use items. Weaknesses CEO succession is a complex, often messy endeavor. Just ask the board at
Disney, which has struggled

Gillette Marketing Promotional Tools 2007-2012 Essay
MBA 514 – Assignment 1
Marketing promotional tools Gillette used in 2007 compare to the ones they used in 2012.
Submitted to: Dr. Mark Robinson
Submitted by: Zukhrab Karimov
GILLETTE
"The Best a Man Can Get", when we hear this tagline one thing that comes to our mind is definitely
Gillette trademark for whom it isn't just a tagline, it's a brand promise. Founded by King Camp
Gillette in 1901, he devised and marketed the first safety razor in 1901. In a short space of time,
Gillette converted his idea into a highly successful, marketable product. On October 1, 2005, Procter
& Gamble finalized its merger with the Gillette Company. As a result of this merger, the
Gillette Company no longer exists. The merger created the ... Show more content on Helpwriting.net
...
Strengthening its leadership positioning this past year, P&G has been testing (in the US only)
the "Guy Aisle"; a dedicated in–store area designed to help men select their grooming products. As a
result shipments of Gillette products have increased double–digit this year (Interbrand Gillette,
2012).
Event sponsorships
Gillette have always sponsored events especially those that involved men and sports. Then and now
the Gillette name adorns the New England Patriots' football stadium and the company sponsors
numerous Nascar drivers' cars, soccer teams and concerts. Once they merged with Procter &
Gamble the event sponsorship has become even bigger, now they sponsor world events as well. In
2012, building on its sponsorship of the London Olympics, P&G has announced a 10–year
agreement with the International Olympic Committee, which will link the Gillette brand with top
male athletes. In March, Gillette continued rolling out its Olympic Games campaign, featuring tie–
ins with top athletes as basketball player Rudy Fernandez in Spain, swimmer Eamon Sullivan in
Australia and New Zealand, soccer star Shinji Kagawa in Japan, and tennis great Roger Federer as
spokesperson for the Gillette MACH3 razor in Korea, Singapore and India (Lucy Hodgson, 2012).
Product placement in films and television shows
Gillette encouraged by Procter & Gamble designed branded entertainment programs. Today's
market

Case Study Of Duracell International Inc.
INTRODUCTION
Duracell International Inc. is an American brand of batteries and smart power systems owned by the
subsidiary The Gillette Company and its parent company is Procter & Gamble. Duracell over past
decades has evolved into a strong brand that "Duracell" is used as a verb in context of batteries .It is
the world's leading manufacturer and marketer of high–performance alkaline batteries.
It had a very humble beginning with a motivated cause when Philip Georges Mallory and his basic
business tenets of "invest in research" and "the customer is King" laid the groundwork for Duracell
back in 1935. In 1920 a PR Mallory partnered with Samuel Rubin an independent inventor who
worked on research and development of more robust and durable batteries ... Show more content on
Helpwriting.net ...
The first hearing aid button cell used Ruben's mercury battery technology.
During the early 1960s, the company introduced its AA size and AAA size alkaline batteries. The
Duracell brand name was adopted in 1964
The economic upturn and boom of 1972 allowed the firm to boost sales of electrical and electronic
items to industry, complementing consumer sales. As there was a good growth rate in the consumer
durables market Mallory adopted to economies of scale which meant mass production lowering per
unit cost and extending profit margins
In 1977, Fortune magazine ranked Mallory as the 507th largest company, with $323 million in sales
and profits of $10 million (which put it in the 170th position).
P.R. Mallory was bought by Dart Industries in 1978, becoming Duracell Inc. which in turn merged
with Kraft and thus began a series of exponential growth merger right up to 2014 Kohlberg Kravis
Roberts bought Duracell in 1988 and took the company public in 1989. It was acquired by Gillette
in 1996. In 2005, Procter & Gamble acquired

Razor and Gillette
A. CASE ANALYSIS
I. Statement of the Problem
How can Gillette Company maintain and improve its profitability?
II. Objective
1. To reinvigorate the blade–and–razor system market while keeping the lead in the disposable razor
market.
2. To develop strategies that will continue to sustain and increase the market share.
3. To maximize the profitability of the company.
III. Analysis of Case Facts/SWOT Analysis
Strengths
1. Gillette invented the blade–and–razor system.
2. Has always been an industry innovator, with ample budget allocation for Research &
Development.
3. Gillette has cartridge systems, electric razors, and disposable blades.
4. The company has strong international capabilities.
5. Gillette's ... Show more content on Helpwriting.net ...
Reviving the razor–and–blade system market means higher gross profit margin for the company
b. It goes well for the innovativeness of the company.
c. The company can practice its expertise to it.
Cons a. Developing a strategy to impede the growth of disposable razors entails huge amount of
time, money & effort.
b. The possibility of successful outcome for this strategy is very low as the disposable razors are the

wave of the future.
c. The decrease in the market for disposable razors would mean a decrease in profits from
disposable razors as well.
3. To have only one blade–and–razor system (totally neglecting the disposable razor market);
concentrate on one blade–and–razor system and improve in its quality and focusing on its
advertising.
Pros
a. Gillette has started blade–and–razor system and is very good at.
b. There will be no more confusion in which replacement cartridge should be used.
c. The objective of maximizing the profitability will be met as the sale for blade–and–razor posts a
higher profit margin.
Cons a. There is a fair market share for disposable razors.
b. Competitors will be able to dominate the disposable razor market.
4. To adopt fully the disposable razor market (totally neglecting the blade–and–razor system
market); concentrate effort on disposable razor by improving its quality and focusing on its
advertising.
Pros
a. The company can focus its efforts and resources to one market only – the

Gillette? Why Innovation May Not Be Enough
Synopsis: Gillette has long been known for innovation in both product development and marketing
strategy. In the highly competitive, but mature, razor and blade market, Gillette holds a commanding
worldwide market share. The peak of its innovation occurred in 2006 with the introduction of the
Fusion 5–bladed razor. Today, innovation in razors and blades is thwarted by a lack of new
technology and increasing consumer reluctance to pay for the "latest and greatest" in shaving
technology. Gillette must decide how to put the razor wars behind them and maintain or increase its
share of the global razor market.
Themes: Product leadership, product innovation, pricing strategy, integrated marketing
communication, segmentation, competition, ... Show more content on Helpwriting.net ...
The History of Innovation at Gillette
Born in Fond du Lac, Wisconsin in 1855, King Camp Gillette learned from an early age the
importance of self–sufficiency, innovation, and invention. After his family's home was destroyed in
the Chicago Fire of 1871, Gillette left home at 16 years of age to become a traveling salesman. His
experiences in his position led him to William Painter, the inventor of the disposable Crown Cork
bottle cap, who assured him that a successful invention was one that was purchased over and over
again by a satisfied customer. In 1895, after several years of considering and rejecting possible
inventions, Gillette suddenly had a brilliant idea while shaving one morning. It was an entirely new
razor and blade that flashed in his mind–a razor with a safe, inexpensive, and disposable blade.
According to reports, Gillette's idea wasn't immediately successful, as technical experts said it
would be impossible to produce steel that was hard, thin, and inexpensive enough for commercial
development of the disposable razor blade. However, in 1901, with the technical partnership of MIT
graduate William Nickerson, Gillette produced the original Gillette safety razor and blade,

Laser Surgery Essay
Running Head: New Surgical Laser Therapies
New Surgical Laser Therapies (1 day Surgery) Anitha D'Souza Monroe College
Abstract
Purpose
Various articles have previously addressed the introduction of new surgical laser therapies for an
enlarged prostate gland causing obstructive symptoms. The objective of this study was to report the
feasibility of performing the thulium laser vapo–enucleation of the prostate (ThuVEP) procedure for
benign prostatic obstruction in a 1–day surgery.
Materials and Methods
From September ... Show more content on Helpwriting.net ...
At last, there are a few contemplations about expense. Interestingly, a few studies have
demonstrated that laser treatment, for example, HoLEP and GreenLight PVP, have a noteworthy
expense point of interest contrasted and TURP principally on account of shorter hospitalizations and
less horribleness (Liatsikos E, Kyriazis I, Kallidonis P, Sakellaropoulos G, Maniadakis N,
2012). As far as we can tell, ThuVEP additionally offers critical changes over TURP as far as
catheterization time, length of healing center stay, demand for analgesics, danger of dying, and rate
of untoward occasions while offering equal results as far as fast help of side effects and enhanced
urodynamic parameters (Carmignani L, et al,. 2012). ThuVEP offers a 27.5% expense investment
funds over TURP when in–healing facility and expense and occasions are broke down. On the
premise of the present capital expenses, and the way that the fiber could be

Gillette
Caso: El lanzamiento de Gillette Sensor:
Problemática:
Gillette está evaluando un lanzamiento para su último producto que la hará posicionarse de ser una
empresa internacional, con una gestión del negocio adaptada a cada uno de los diferentes mercados
locales, a convertirse en una empresa global que consiga tener éxito lanzando un producto
estandarizado que apuntale su liderazgo y potencie su imagen de marca.
Análisis 4 p´s:
* Producto: La maquinilla Sensor de Gillette se enmarcaba dentro del segmento de maquinillas de
cuchillas recambiables, estas maquillas junto con las desechables, formaban la categoría de afeitado
"húmedo". Por otro lado el mercado se completaba con las maquinillas eléctricas como categoría de
afeitado ... Show more content on Helpwriting.net ...
* Comunicación: Para acompañar al lanzamiento global, John Symons pensaba dedicar un
presupuesto global de 100 millones de dólares, lo que excedía en 25 millones de dólares a lo gastado
en 10 años de investigación y desarrollo. En el plazo de un mes, el producto estaría en los minoristas
desde Estados Unidos, Europa y Japón y lo haría con una publicidad que seguiría los mismos
códigos y mensajes en todos y cada uno de los diferentes países, adaptando tan solamente el idioma.
Estos niveles de gasto publicitario permitían acceder a mostrar el nuevo producto en la Superbowl,
el acontecimiento, no sólo deportivo sino también publicitario del año en Estados Unidos.
Análisis 5 c´s:
* Empresa: Gillette no sólo contaba con la división de maquinillas y cuchillas, aunque
tradicionalmente habían aportado hasta un 60% de los beneficios con tan sólo un tercio de las
ventas, la empresa también tenía presencia en otros cuatro mercados. Después de una época en la
cual la rentabilidad de su negocio principal bajó y la empresa sufrió varios intentos de toma de
control por parte de grupos externos, se produjo un debate interno sobre la conveniencia de
mantener los negocios de la compañía adicionales a las líneas de afeitado. Por otro lado y para
reducir los costes y mejorar la eficiencia de la compañía, se reorganizó la empresa en gestión por
líneas de negocio. *

Gillette Case
The issue
Gillette has some decisions to make regarding the launch of its Sensor shaving system. They are
wrestling with how aggressively to launch a new shaving system, which markets to focus on, and
how much to commit to marketing this new product.
At the internal level, the hesitancy in the decisions that lay before them seem to be around managing
the risk associated with the launch of this new product. Mockler notes that Gillette is prudent,
avoiding excessive risks, but aggressively pursuing opportunities (note: all quotes are from Gillette's
Launch of Sensor HBR case). The Sensor launch seems like an opportunity.
Their decision to proceed with Sensor as a cartridge system appears to be wise. This opinion is
based on the following ... Show more content on Helpwriting.net ...
A three phase strategy of 1) revitalize Gillette's brand name, 2) enhance Gillette's leadership position
through product innovation, and 3) capitalize on the renewed strength of the Gillette brand name by
extending it to other men's grooming products. I would agree with the first two phases of this
strategy. There are concerns regarding phase 3. Gillette has a broad coverage strategy in place today
and its "The best a man can get" theme supports this broad coverage strategy. It serves consumers
ranging from disposables to high end cartridge systems. Gillette has struggled in the past when it has
made attempts to add complementary goods to its offerings. Past attempts at this strategy were
subsequently divested. We propose an alternative for phase 3 of the strategy. Rather than adding
products that might not carry the value of a strong brand and image we propose that Gillette focus
on areas of the world where they don't have strong market share. Japan is an area specifically
mentioned in the case. It is mentioned that Shick has a first mover advantage in

Case Study: Gillette Indonesia Essay
SQ2012 28–02–78
Gillette Indonesia
Marketing Plan
Table of Contents 1. Executive summary 3 2. Situation analysis 4 2.1. Market summary 4 2.2.
Market demographics 4 2.3. Market needs 5 2.4. Market trends 5 2.5. Market growth 5 2.5.1.
Competition 6 2.6. SWOT analysis 6 3. Marketing strategy 8 3.1. Marketing objectives 8 3.2. Target
markets 8 3.3. Positioning 8 3.4. Marketing mix 9 3.4.1. Product 9 3.4.2. Place 9 3.4.3. Promotion
11 4. Gillette Indonesia: case questions 13
Executive summary
The Gillette Company has effectively entered the razor blade market in the main parts of Indonesia.
Even though there is still a lot of potential for growth, it faces stiff competition, as well ... Show
more content on Helpwriting.net ...
40% of the remaining 15% also shopped frequently in supermarkets.
Political
Since 1965, the president of Indonesia continued to provide continuity and stability. However, in
order to define an effective and complex growth plan, a company wishing to be successful needed
the president's support to succeed in the plan.
Behavioural factors
The typical habits of Indonesian shavers were quite different among the population and are listed
below. * 40% of shaving men used store–bought blades * 60% of shaving men used dry or wet
knives * Number of blades per year: * Regular blade shavers: 20% used 15 blades per year *
Occasional blade shavers: 4 blades per year * Additional shaving products used: * 4% used foam or
lotion * 25% used soap or water * 12% water alone * 58% dry
Market needs
The Indonesian economy has constantly grown within the last 20 years. However, the shaving
market is still underdeveloped compared with Western markets. Hence, Gillette should provide more
information to spread widely concept of shaving. Moreover, it should introduce new products to
facilitate the introduction of shaving products to non–shavers and increase the frequency of shaving
in current shavers.
Market trends
An Indonesian's average income is much lower compared to the Western world. However,

Procter & Gamble vs. Gillette
Proctor & Gamble 1. What is Proctor & Gamble's corporate strategy? Do the company's businesses
seem to be related or unrelated? Are Gillette's businesses closely related to P&G's businesses? How
will a merger with Gillette provide a 1 + 1 = 3 effect for P&G? Proctor and Gamble recently
completed large restructuring, put new management in place, and cut capital spending needs. Since
then they are now focused on increasing top and bottom line results after shifting business mix
toward higher margin, less capital–intensive health and beauty care sectors and also gearing towards
developing markets and lower–income consumers. Most of the company's products are closely
related in the sense that they are household products such as Always, ... Show more content on
Helpwriting.net ...
(figure c) Proctor & Gamble are very comparable to each other when it comes to their profit
margins. P&G's operating and net profit margins are lower than Gillette's however they still have
similar rate patterns over time. Impressively categorized as "cash cows", P&G and Gillette have
increased yearly profitability from 2000 to 2005. On the other hand, Proctor & Gambles Debt to
Assets ratio s are higher when compared to Gillette's, but has dropped steadily over the years
indicating they were a financially stable company that could support its spending big spending
habits. Gillette, also financially stable, had a lower Debt to Assets % in 2000 – 2001, followed by a
spike in 2002 which tells us that they invested some money into expansion in order to promote
growth. 2002 – 2004 Debt to Asset ratio diminishing shows Gillette recovering from the investment
in 2002, so they were on the right track to recovery and growth. Overall both companies are
showing very good financials and history. From the looks of it, the addition of Gillette's business
units will most defiantly boost Proctor & Gamble earnings and overall company wellbeing.
Compound Annual Growth Rate 2000 – 2005 P&G Gillette Net Sales 7.3% 6.0% Operating Income
12.9% 13.0% Net Earnings 15.4% 44.1% Diluted Net Earnings Per Common Share 15.4% 46.0%
Dividends per Common Share 16.7% 0.0% Proctor & Gamble 2000 2001

Q & A Case Study: The Acquisition Of Gillette
While most acquisitions have been branded unsuccessful, most of these acquisitions fail to consider
vital elements that influence performance. Success of any given acquisition is the ability of the
acquisition to effectively integrate with existing business units to generate a seamless flow of
information and sharing of tasks in a manner that maximizes the use of resources.
One critical element that determines the success of the alliance is a business and organizational
culture. Interestingly, the case of acquisitions does not simply combine the strengths, competitive
advantages, and benefits that individual company has into greater ones. In fact, many mergers and
acquisitions end in the raising weaknesses and business slow down (Stahl & Mendenhall, 2005).
This is because acquisitions involve the combination of business and organizational cultures, which
could potentially lead to clashes in internal business processes slowing down the company's
operations. The element of organizational culture has to be put into consideration relative to four
other elements; product innovation, economies of scale, market share and branding (Finkelstein &
Cooper, 2013).
The acquisition of Gillette by P&G is one of the best cases that highlights the importance of
developing synergies culturally within potential alliance partners. This acquisition took place in
2005 and was heralded by many financial analysts as "a dream marriage". However, the two
companies were adrift culturally than it had

American Tragedy: Self-Destruction in a Self-Indulgent...
American Tragedy: Self–Destruction in a Self–Indulgent Society
"The boy moved restlessly from one foot to the other, keeping his eyes down . . . . [and he] appeared
indeed to resent and even to suffer from the position in which he found himself" (p.9). Clyde
Griffiths always wanted to be somebody–––anyone but who he was. Growing up in a poor home of
evangelizing, exhorting missionaries, he was not drawn to God but pushed away from Him and his
family. Clyde was looking for a way to escape from his haunting reality to both a place and position
in life that were more attractive. He was ashamed of his looks, his attire, his social position and his
poor education. American Tragedy (1925) by Theodore Dreiser is the tragic story of ... Show more
content on Helpwriting.net ...
After Clyde tries unsuccessfully to get her out of this predicament, she insists that he marry her or
she will be shamed. Yet if he marries her he will be shamed and loose this new love. Giving it much
thought and being tortured by this situation, he then plots to kill her. Getting her up onto a lake
where he is going to upset the boat and have her drown, he gets scared. Although he decides not to
kill her after all, the boat gets upset anyway. Not a good swimmer, Roberta calls out to him for help;
when he does not answer her call, she drowns. Finally, Clyde is tried, convicted and executed for her
murder.
At the onset of events, Clyde is already ultimately headed for trouble. Not completely understanding
girls or much of anything else, he lets himself get into these situations without giving it much
thought at all. At least he does not not follow the little voice that is giving it thought. While working
in Kansas City he is invited to go out with the boys, knowing full well that their nighttime activities
include drinking and visiting houses of prostitution. Although he turns down their invitations at first,
he finally goes, letting his temptation for worldly appearances and social acceptance get the better of
him. When asked what he wants to drink at his first dinner out he thinks to himself " '. . . surely I can
not hold back.' What would they think of him if he did not drink something? For ever since he had
been among them, he had been trying to appear as

Gillette Children's Hospital
Imagine living your life from a disabled person's perspective. Since I was four years old, I have
lived with disabilities. My sister was diagnosed with cerebral palsy two months after she was born.
After that, I was practically raised in the hospital because my sister had to be there so often. I have
grown up surrounded by disabilities, and I have seen the effects first hand. Growing up with a
disability is the worst thing a child has to do, but Gillette Children's Hospital does all they can to
make these kids' lives better.
Disabled children in America face daily challenges a healthy child never has to think about. From
simple things like getting dressed in the morning, to more complicated things like learning at school.
Having a disability ... Show more content on Helpwriting.net ...
Of all Minnesotan based hospitals, Gillette is the best option. Gillette provides a wide range of
healthcare for patients who have short–term or long–term disabilities from childhood ("Our
Mission"). There are long–term disabilities, like cancer, and then there are short–term disabilities,
like a mental illness. Both need treatment, and Gillette can help. For offering such a wide range of
help, different areas of expertise are needed. Gillette offers centers for cerebral palsy, craniofacial
services, Gait and motion analysis, pediatric neurosciences, orthopedics, rehabilitation, and specialty
care ("Centers of Excellence"). Having so many different concentrations of specialties broadens
Gillette's care for patients. It makes the families feel safer when they are surrounded by doctors and
people trained for their area of expertise. Owning the equipment needed for the study, surgery, and
treatment of patients is very expensive. Since 1983, Gillette had raised over $4 billion in donations
for their cause ("Donate Online"). The hospital has many programs to get people involved in
donations and volunteering. It has helped the association a great deal. To summarize, Gillette
Specialty Healthcare is an amazing organization that has many branches to help as many disabled
children

Gillette Srd: Blank Cassette Essay
Gillette Safety Razor Division: Blank Cassette Project
9/3/13
Sydney Jones
1. Who is the protagonist?
The protagonist in this situation is Ralph Bingham. Ralph serves as the vice president of new
business development for the Gillette Safety Razor Division (SRD). As vice president – new
business development it is Bingham's job to identify new business opportunities for the division,
evaluate their feasibility, and develop plans for execution. 2. What is the situation or problem he is
facing?
After the removal of the toiletries division from the SRD's jurisdiction, the division was left without
the product lines that had the greatest potential for growth such as Right Guard, Foamy, and
Gillette's other toiletry division. In ... Show more content on Helpwriting.net ...
The thought at this preliminary stage is that majority saturation will happen via teen–orientated
radio stations. * Will cassette accessories needed to be marketed alongside the cassettes themselves
in an effort "to demonstrate to wholesales, retailers, and consumers that Gillette is serious about
getting into this business?" * Will the Gillette Cassette be able to carry a higher list price due to the
already established reputation of quality and lack of well–known competition in the market thus far?
4. What are the options?
I think it is clear the Gillette should brand the cassette under the already established name and make
a move to organize the industry with an aggressive promotion against the consumer – playing highly
on the division's strength in the marketing of mass–distributed packaged goods. I think it would be
smart to open up the distribution to all possible outlets, including supermarket chains but also
upping distribution significantly with electronics and high fidelity stores. Also, focusing on the teen,
adult, and entertainment target groups through being one of the first using TV advertising could be
very helpful. 5. How big is the market for blank cassettes?
There is much room for growth in the market. It was thought that 75% to 80% of households would,
in time, own one or more cassette recorders,

Gillette
1. What were the possible synergies and forces propelling the merger between P&G and
Gillette – as well as the history of other takeover attempts?
Procter & Gamble, P&G, is a famous company in the world because it was established in
1837 and made soap and candles to sell in U.S. government during civil war. Its stores located in
more than 80 countries and this company has more than 300 brands such as pampers, Tide, and
Pantene. Its products include cleaning agents, pet foods, and personal care products, as well as
products for beauty and health care. It is very easy to see its products in the stores. In fact, Gillette is
also a famous brand and was established in 1901. Its products include personal care and batteries.
When I ... Show more content on Helpwriting.net ...
Compare the valuation analyses in Case Exhibits 6 & 7. Why are they different?
An Exhibits 6 is made by discounted cash flows and forecast the future profit. However, an exhibit 7
is valuation sectors. In my opinion, we can know that the overall development in this company
shows by exhibit 6. And exhibit 7 can show the individual development for this company. 4. Discuss
the conflicts of interest for an investment banking firm on a M&A transaction where the same
firm that writes the fairness opinion in support of the deal stands to be paid a large fee if the
transaction is completed? In the article, it mentions that investment bank gave fair information and
provided a fair price to make successful acquisition. However, I think that it is unfair to pay 90
million acquisition completion fee. Investment bank can earn extra profit or conflict profit, so I
think that it is not fair for

Gillette Case
Marketing Strategy and Plan – Session 6 Gillette's Launch of Sensor The introduction of the Sensor
Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy
in its shaving and non–shaving business. It had to decide whether to go ahead with the launch and if
so, at what scale. Gillette's top management had to make very important decisions regarding the
launch of its Sensor line. They are questioning, on which markets to focus their launch, how
aggressive this launch should be and most importantly how much to invest in this new product
launch. Product segmentation Their decision to proceed with Sensor as a cartridge system appears to
be wise. This opinion is based on the following ... Show more content on Helpwriting.net ...
Pricing it too high will refrain customers from paying the premium price for such a product (razors
are perceived as a trivial commodity), while at the same time there are other competitors in the
market with far more attractive prices. Competition The case points out that Gillette's competitors
were quick to copy new products. The launch of Sensor will be a breakthrough in the market and
will introduce a new product category the "cartridge laser cut razor with superior quality". Therefore
it is essential for Gillette to protect their new product by pursuing patent enforcement, as they
already have. This way will Gillette retain its competitive advantage and will re–introduce and
position itself as a technology leader. Gillette's new strategy As mentioned in the case (pg. 7)
Symon's three–phased strategy was: 1) Revitalize the Gillette brand name 2) Enhance Gillette's
leadership position through product innovation 3) Capitalize on the renewed strength on the brand
name by extending it to other mens' grooming products. With the launch of Sensor the first two are
covered. The superior product will definitely revitalize the brand in the consumers' mind and will
capture a significant market share from their competitors just by introducing a new product on the
market, worth trying it out. As far as the third phase is concerned, it is a little risky. Gillette's history
has showed that during the time the company had a broader product portfolio (from

Gillette Strategic Marketing Case
Table of Contents History 3 Internal Strengths and Weaknesses 4 External Opportunities and Threats
5 SWOT Analysis 6 Strength 6 Weakness 6 Opportunity 6 Threat 6 Current Business Level Strategy
6 Duracell 6 Energizer 7 Rayovac 7 Challenge Ahead 7 Recommendation 7 Plan of Action 8
Appendices 9 Appendix 1–History 9 Appendix 2–Industry Life Cycle Analysis 10 Appendix 3–
Competetive Forces Analysis pre 1996 10 Appendix 4– Competitive Forces Post 1996 11 Appendix
5–Analysis of Industry 11 Duracell 11 Energizer 11 Rayovac 11 Market Analysis 11 Appendix 6–
Distinctive Competences for Gillette 12 Appendix 7– Barneys VRIO Analysis 12 Value: 12 Rarity
12 Imitability 12 Opportunities 12 ... Show more content on Helpwriting.net ...
The company took a huge hit financially. Gillette also dealt with the issue of Michael Hawley not
being about to turn the company around after this loss and the current trends of Duracell. Due to his
performance he was terminated after only 18 months of employment. With the acquisition of
Duracell brought of a large drain on the performance of Gillette and ended their impressive earnings
growth history. In September of 1999 Gillette took large strides in trying to cut back on spending by
laying off and restructuring the company. They ended up cutting 4,700 jobs along with shutting
down 14 plants, which caused significant problems within the company. Downsizing causes job
sharing within the organization and the company posses the possibility of losing valuable talented
employees. A major weakness for Duracell is that they are slowly realizing that similar products are
meeting the needs of consumers but are sold at a much lower price. This is eventually going to cause
Duracell to lose their current competitive advantage. Also because Duracell is owner by Gillette
they face the fact that they many be second to Gillette's products. External Opportunities and
Threats Gillette posses many opportunities that can help expand the recognition of the brand. With
the many products they develop their product expansion is strong. Gillette has branched off from
just their basic razor to many more enticing

Gillette Advertising Marketing Case Study Essay
Gillette is an American company founded by King Camp Gillette. It was founded on 1901 and until
1962 it did not have any serious competition. This can be explained by its constant concern for
innovation, which follows the belief of its founder, "a successful invention is the one that is
purchased over and over again by a satisfied customer". (Original idea of William Painter) For this
reason, Gillette has always been trying to innovate in the market with new products. But they did
not want their product to be bought just because they are a novelty but because it was perceived by
the customer as a good quality product and have a staying power and product loyalty. This can be
illustrated by the launch of the "Fusion" product by ... Show more content on Helpwriting.net ...
This can be clearly illustrated by the situation Gillette faced during the leadership of the CEO
Vincent Ziegler. He started to buy other companies and failed to generate more profit. At first his
plan looked very promissory and generated revenue but at the end the company ended up losing
money and time they could have invested in their own business. Competitors, on the other hand
knew how to react towards Gillette's distraction. This was when Shick, company founded by
Wilkinson Sword made its movements and introduced to the market its "stainless–steel blade". As
mentioned before, Gillette was distracted by the loss on its acquisitions and failed to foresee the
problems this could bring. Although Shick did not have the enough resources to compete with
Gillette in order to exploit the niche markets it had penetrated and ended up being sold by Wilkinson
Sword to Gillette; they took 21 percent of market share away from Gillette. By all this we can
conclude that Gillette was actually consumed by its ambition to earn more revenue through the
wrong way. Instead of trying to generate more profits buying other businesses, the Gillette
executives should have focused more on the continuous innovation to their own company, because
after all it was this continuous innovation and dedication that took Gillette to the top and avoid it to
have any serious competition until 1962. It was because Gillette's executives were so confident in
their own success that

Essay About Fun Facts
December 19, 2017
5 Fun Facts About the New England Patriots
The Patriots have made the playoffs 16 straight years and is one of the best teams in the NFL. The
New England Patriots are a great NFL team. Despite its greatness, many people do not know how
this team was created.
The team was not always called the New England Patriots
The original name of the team was the Boston Patriots. The team was given to a group of local
business men and they decided on a contest to choose the name of the team. Thousands of people
submitted names, but in the end, only 74 people chose the winning name. Boston was chosen
because this was where the team was originally located, and Patriots because of Boston's history
with the American ... Show more content on Helpwriting.net ...
The first proposal was made by the governor of Connecticut, and he wanted it to be built in
Hartford. In Massachusetts, the proposal was by the governor was to make a "Megaplex" which
would host the Boston Red Sox as well as the Patriots. The Massachusetts proposal was for the
south of Boston, however the residents of the area were opposed to a new stadium. In 1997, Robert
Kraft began to talk to the mayor of Providence, Rhode Island but the plans fell through because of
opposition of the residents. Finally, the team's ownership wanted to keep the stadium in Foxboro
which resulted in a better offer from Connecticut. As a result Robert Kraft signed the papers to move
the team to Connecticut. The construction was opposed by the residents. Additional problems with
the construction site were discovered and the two parties could not come to an agreement about the
details of the stadium. The whole plan eventually fell through. In 1999, the team officially stated
that it would stay in Foxborough. Robert Kraft ended up paying for all the construction costs, which
was rare for an NFL owner. In 2001, the stadium was demolished and the brand new Gillette
stadium was built. It's grand opening was September 9, 2002. The cost was 325 million dollars.
3. The Patriots had the best record in the league for four years
The Patriots record was 57–16 during 2000–2004. The quarterback was Tom Brady and the head
coach was Bill Belichick. In those four years, they went to three Super Bowls

Gillette, Founded In Boston, Massachusetts, United States
Gillette, founded in Boston, Massachusetts, United States in 1901 by King C. Gillette, is a brand of
men's safety razors and other personal care products including shaving and hygienic supplies.
Gillette is famous for introducing the first safety razor in the shaving market, and later on for its
Mach and Fusion blades. The Gillette company is owned by multi–national corporation Procter &
Gamble (purchased in 2005); an American consumer goods corporation that primarily specializes in
a wide range of cleaning agents, personal care, and hygienic products. As of May 2016, Gillette as a
brand is worth $20.2 billion, generates sales of $7 billion/year and is #28 on the Forbes' "The
World's Most Valuable Brands" list. It also generates 29% of ... Show more content on
Helpwriting.net ...
2.2 SWOT Analysis
Strengths
Strong branding
Successful marketing strategy
P&G resources
Trust
Weaknesses
A new market where Gillette has no expertise in
Possibility of brand failure leading to decreased trust in the brand
Opportunities
Raise in the demand for men's personal care products
Underserved market segment
Global emerging markets
Threats
Competition prices strategies
Consumer safety and regulations.
Other "men's" brands entering the market and surpassing Gillette
2.3 Competition Gillette's best–known competitors in its main market of razors and shaving are:
Schick
Harry's
Bic

Philips
However, in this section, we are more concerned with its competitors of skin care products.
Apparently, the skin care market for men is still fresh. Although there already are products for men
out there, they are not positioned in a way that clearly conveys our new concept of "daily" facial
cream; most of these products out there are medical creams. One company has succeeded to position
itself as serving men skin's needs the way Gillette plans: NIVEA.
NIVEA has three products: creams, protective lotions, and facial cleansing product. These products
range between $10–$35/unit.
The problem that NIVEA faces is that its main target segment is female customers, with a small
subcategory for men. Gillette

Gillette Marketing Plan
Managerial Marketing
Marketing Plan
Questions for Discussion
1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim of its
own success? Has product innovation in the wet–shaving market come to an end? Explain.
While evaluating the product innovation at Gillette throughout its history, it is easy to relate to the
companies ups and downs, as well as its struggles. Especially in the younger developmental years,
we see the resilience of the company and the drive that was necessary in order to continue
operations. These hardships pushed the company to continue to refine its product and mine for new
innovations. It was stated that the Gillette Company lead the personal care and grooming industry ...
Show more content on Helpwriting.net ...
Overall, one–upmanship can be deadly to both companies whom constantly try to outdo themselves
and also offer better prices. The primary reason why this can be deadly is by cutting profit margins
thinner and thinner. Ultimately price is what sells and item and not quality, especially if the quality
is marginal. You don't have to go far to see this classical struggle. Gas stations are a prime example
of one–upmanship. Profit margins on gas are noted to be very thin. If you consider gas station prices
on neighboring stations, they are typically very close if not the same. These stations have effectively
locked themselves into a commitment to match or exceed their competitor's price in order to draw
higher sales, because ultimately what sells gas at neighboring gas stations is the best price.
3. What actions would you recommend over the next five years that would help Gillette maintain its
worldwide dominance in the shaving market? What specific marketing program discussions would
you recommend? Should Gillette be worried about Schick? Explain.
Over the next five years, it is recommended that Gillette continue innovation. Innovation is key in
any market; you must continue to exceed customer expectation while continuing to meet basic
needs. Over the next five years, it is also important to keep up with changes in market demands and
also listening to consumer feedback. Marketing programs that involve getting guys to try their new

Goodbye To Gillette

Recommended

Recommended

More Related Content

Similar to Goodbye To Gillette

Similar to Goodbye To Gillette (19)

More from Ashley Thomas

More from Ashley Thomas (20)

Recently uploaded

Recently uploaded (20)

Goodbye To Gillette