This presentation provides an overview of Royal Enfield, an iconic British motorcycle company headquartered in Chennai, India. In 3 sentences: It discusses Royal Enfield's history and products, positioning in the midsize motorcycle segment with classic styling; recent initiatives like apparel lines and advertising campaigns featuring their motorcycles; and opportunities like expanding services centers and developing larger displacement models to compete with other brands. The presentation concludes with suggestions to further grow Royal Enfield's market reach and manufacturing capabilities.