1) Royal Enfield began in 1891 in Redditch, UK as a bicycle manufacturer and later began producing motorcycles. It gained fame for supplying the British military during World Wars 1 and 2. 2) In the 1950s, Royal Enfield motorcycles were introduced to India through an importer. This led to the establishment of an Enfield factory in India. 3) Royal Enfield is now hugely popular in India, with the 350cc Bullet as their iconic model. Their retro styled motorcycles have experienced booming sales growth in recent decades.

1. Presented By:
Somraj Dasgupta, Enrollment No. 15UME030,
7th Semester, Sec: A,
Deptt. of Mechanical Engineering,
National Institute of Technology Agartala
A Journeyof 118 years: From Redditch, U.K. to Vallam, India

2. The Modest Beginnings
1891: R.W. Smith and Albert Eadie take over the Townsend Cycle Company in
Redditch, UK.
Supply of precision machine parts to the Royal Enfield Small Arms Factory begins
1893: Enfield Manufacturing Ltd. becomes Royal Enfield
1901: The first Royal Enfield motorcycle is produced

3. Witnessing the world wars
1914: Royal Enfield's first 2-stroke motorcycle goes into full production.
As Britain becomes more deeply involved in World War 1, all production ceased
except the company’s biggest motorcycle, the 770cc 6 hp V-twin.
Large quantities of Cycles and
Motorcycles were produced
during the Second World War.
The most iconic military model is
the 125cc 'Airborne' motorcycle
known as the Flying Flea

4. the birth of the bullet
1932: The legendary "Bullet" motorcycle is born. Three versions were available:
250, 350 and 500cc.
All with twin-ported cylinder heads, foot operated gear shift and
high compression pistons
1948:
The 350cc Bullet prototype, with
radical swinging arm rear
suspension was previewed with
Telescopic Front forks and
Gearbox.

5. Introducing Enfield to India
1949: K. R. Sundaram Iyer launches Madras Motors to import British motorcycles into India
1952: Madras Motors receives an
order from the Indian Army for
800, 350cc Bullets
1955-56: Formation of
“Enfield India”.
Construction of the Thiruvottiyur
Plant begins

6. the Enfield Diesel and Next
1993: Enfield India produces the world's first and only
mass-manufactured Diesel motorcycle with a 325cc Power Unit
1994: The Eicher Group
acquires Enfield India Limited.
The company is renamed Royal
Enfield Motors Limited
1999: A revised 350cc
all-aluminum lean-burn Bullet
engine, known as the A350,
begins at a new Royal Enfield
plant near Jaipur, Rajasthan

7. Bullet baba!!!
Some 50km from Jodhpur, along National Highway 65, there is a temple where
the main deity is a 350cc Royal Enfield Bullet motorcycle

8. Booming into the Market
2002: The Thunderbird with the first time used 5-speed gearbox
launched in India
The retro-styled Classic version achieves cult
status immediately and sales begin to grow rapidly
2008:
Export and Production of
retro-styled Classic begins
2013:
Royal Enfield rolls out the
all-new Continental GT,
after 48 years

9. For all roads, for no road
2016: The adventurous Himalayan with an entirely new platform and
411cc power unit was launched to take on all terrains.
2017:
Royal Enfield unveils ‘The Twins’
at the Motor Show, Milan

10. Branding
Only 2 ad campaigns in TV have been aired and one of them
featured the song “Ye Bullet meri jaan, manzilo ka nishaan”
Royal Enfield has also been branding
their Motorcycles through
Bollywood Movies:
Shahrukh Khan in “Jab Tak Hai Jaan”
Zindagi Na Milegi Dobara
Bhaag Milkha Bhaag
Singham etc.

11. sales
Market Shares in the Premium Segment of Motorbikes in the 350cc and
500cc segment is nearly 95%
Royal Enfield sold 65,744 motorcycles in November 2018, globally

12. Thank You
~Somraj
References: royalenfield.com, Wikipedia, Livemint, Finception, Slideshare