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1. ORIGANI
Organi is an Australian company who
specializes in natural recyclable animal
friendly skin care products
2. The solution
•The organi products are made to address 3
main issues
•anti ageing treatments
•Balancing the oil levels of the skin
•General cleansing and protection of the pores
•Organi emphases the use of certified organic ingredients
in order to allow people with sensitive skin to avoid
unnecessary and harmful chemicals which some time
prevents them from using skincare at all
3. Marketing strategy
•Creating and updating a facebook account
•A tweeter account that follows the result of using oragni
product by portraying pictures of clients through the
treatment process
•Handing out fliers in shopping center
•Advertising in fashion magazines
5. Target market
•people with sensitive skin
•Special line for people with oily skin
•All women over 30- anti aging treatments
•Men who shave and suffer from skin
irritations
•people with unbalanced skin pigmentation
6. Financial opportunities
•Working towards social recognition as the
leading solution for sensitive skin
•Open a shop online
•Introducing the product to well known
stores –such as Myers
•Establishing an organi store chain
•Advertising through social networks to be
exposed to as many people as possible in
the range of ages of our target market.