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Stamford University,
Bangladesh
Group Mambers
The BCG Growth-Share Matrix
Function of BCG Matrix

Question Marks

Stars
Cash Cows

Dogs
Question Marks
Stars
Cash Cows
Dogs
Company Profile
Financials (Year Ending December 2012)
Authorized Capital

Taka 500 Million

Paid Up Capital

Taka 238 Million

Sales

Taka 21,976 Million

Number of Employees

8,080 (Eight Thousand Eighty)
Company Profile
Subsidiaries & joint
ventures
•
•
•
•
•
•
•
•
•
•
•

ACI Formulations Limited
ACI Agrochemicals
Apex Leather Crafts Limited
ACI Salt Limited
ACI Pure Flour Limited
ACI Foods Limited
Premiaflex Plastics Limited
Creative Communication Limited
ACI Motors Limited
ACI Logistics Limited
ACI Godrej Agrovet Private Limit
ed
• Tetley ACI (Bangladesh) Limited
• Asian Consumer Care (Pvt.) Ltd.
• ACI Consumer Electronics
Their Services
• Pharmaceuticals
• Animal Health
• ACI Consumer
Brands
• Public Health
• ACI Motors
• ACI Pure Flour

• Retail Chain
Market
• ACI Salt
• ACI Foods
ACI Pharmaceuticals
*Anti-Infective
*Anti-Ulcerant
*Anti-Asthmatic and AntiHistamine
*Analgesic, Anti-Pyretic and
Anti-Inflammatory
*Cardiovascular
*Dermatological
*Vitamin
*Central Nervous System
*Anti-Spasmodic
*Oral Anti-Diabetic
ACI Animal Health
• REGULATORY STRATEGY
AND PRECLINICAL
PLANNING
• CLINICAL TRIAL CONDUCT
• MEDICAL WRITING
Consumer Bbeands

ACI Aerosol
ACI Coil
ACI Electronics.
ACI Public Health
• Savlon Soap
• Savlon Antiseptic
• Savlon Antiseptic
cream
• Savlon Hand wash
• Savlon shower
ACI Motors
• Power tiller
• Motor
• Automobiles
ACI Salt
ACI Pure Limited
• AIC Pure Atta
• ACI Pure Maida
• ACI Pure Suji
ACI Foods
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•

Pure Chili
Pure Coriander
Pure Cumin
Pure Turmeric
Pure Curry Masala
Pure Kheer Powder
Pure Haleem MIX
Pure Mustard Oil
Pure Puffed Rice
Jhal Muri
Pure Toast
Pure Arometic Rice
Classic Chanachur
Hot & Spicy Chanachur
Sweet & Sour Chanachur
Retail Chain Market
*ACI Animal Health

*ACI Foods

*ACI Pure Flour
*ACI Salt

*ACI retail Chain Market

BCG
Matrix

*ACI Pharmaceuticals
*ACI Public Health
*ACI Consumer Brands

*ACI Motors
Analyses based on
•Profit
•Assets
• Liabilities
Analyses based on
Profit
Profit
200000

150000

Axis Title

100000
50000
0
-50000
-100000
-150000
-200000
-250000

•ACI
•*ACI
•*ACI
•*ACI
Pharma
Consu
Public
Animal
ceutical
mer
Health
Health
s
Brands

Profit 162260 72950

26501

25276

•*ACI
Pure
Flour

•*ACI
Sal

•*ACI
•*ACI retail •*ACI
Motors Chain Foods
Market

20145

16629

12031 -20151 -37223
Analyses based on
Assets
Assets
4500000
4000000
3500000
Axis Title

3000000
2500000
2000000
1500000
1000000
500000
0

•ACI
•*ACI
•*ACI
•*ACI
Pharm
Consu
Public
Animal
aceutic
mer
Health
Health
als
Brands

•*ACI
Pure
Flour

•*ACI
Sal

•*ACI
•*ACI retail •*ACI
Motors Chain Foods
Market

Assets 425799 183161 206894 806978 844020 135213 126759 150026 339891
Analyses based on
Liabilities
Liabilities
4500000
4000000

Axis Title

3500000
3000000

2500000
2000000
1500000
1000000
500000
0

•ACI
•*ACI
•*ACI
•*ACI
Pharm
Consu
Public
Animal
aceutic
mer
Health
Health
als
Brands

•*ACI
Pure
Flour

•*ACI
Sal

•*ACI
Motor
s

•*ACI
retail •*ACI
Chain Foods
Market

Liabilities 103532 286966 758552 266678 697411 113756 112310 395458 110691
Why They Are In Question
Marks
* ACI Foods
*ACI retail Chain Market

High Investment
Why They Are In Stars
*ACI Animal Health
*ACI Pure Flour
*ACI Salt

High Investment
Why They Are Cash Cow
*ACI Pharmaceuticals
*ACI Public Health
*ACI Consumer Brands

Low Investment
Why They Are Dogs
*ACI Motors

The End
Review
About BCG Matrix

Analyses ACI Limited
Advanced Chemical Industries (ACI) Limited Analyses based on The BCG Growth-Share Matrix

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Advanced Chemical Industries (ACI) Limited Analyses based on The BCG Growth-Share Matrix