► Leading Indian E Commerce company
headquartered in Bangalore.
► Started by two IIT graduates BINNY AND SACHIN BANSAL
in year 2007, who were also ex-amazon employees.
► India’s largest online bookseller with over 11.5 million titles
►Flipkart projects its sales to reach 10 billion by year 2014.
►Sells nearly 10 products per minute.
► First company to introduce Cash On Delivery payment
system, a 30-day replacement policy, EMI options, free
shipping - and of course the great prices.
“To become Amazon of India”.
Providing a delightful and memorable customer
“Completely hassle free shopping experience with
best prices in India”.
► Flipkart aims to become the largest retailer of
► Flipkart wants to be present across all
categories, except in groceries and automobiles,
the CEO said “Our target is not just those who
shop online. We want to highlight the
convenience of e-commerce to traditional
offline shoppers and, thus, help grow the
• US $ 100 million
• Diversify product
• US $ 1 billion
• Stronger supply
• Largest retailer in
• Enter global
►Attract users to the site
►Provide details to evaluate a
► Price well
►Provide convenient payment options
►Get the item
►Clean & Check for sanity
►Pack the item
►Select courier & hand-over
►Get tracking id & communicate to
►Take care of returns(faulty product/users
change their mind)
•DISCOUNTS, FREE HOME
•FIRST TIME OR SECOND TIME USERUSER STATUS
►Government support for increasing
Internet penetration in India.
► Tax benefits to corporate.
► 2012 Increase in stock holding % for
foreign investors in companies.
► Resistance against foreign retailers
►Booming Indian economy.
►Increasing spending power.
►Skyrocketing fuel prices.
►Base of internet users multiplied by 10 to
11 times in last 6 years.
►Better comfort level and trust in online
►High priority on time and convenience.
►Improving usage of Broadband and high
► Advent of Mobile shopping.
► Increasing penetration rate of
broadband and wireless internet.
► Better managed E commerce site for
ease, privacy and advancements in net
2010: WeRead, a social book discovery tool.
2011: Mime360, a digital content platform company.
2011: Chakpak.com, a Bollywood news site that offers
updates, news, photos and videos.
2012: Letsbuy.com, an Indian e-retailer in electronics.
Flipkart has bought the company for an estimated US$25
2014: Acquired Myntra.com in an estimated INR 2,000 crore
►Lower transaction size
►Better Shelf size
►Shipping and handling of books is easy
►To emerge as a pioneer in book retailing rather
than venturing comparison shopping engine
WHY BOOKS AS FIRST CHOICE:
Sellers (20 %
leader with 80% share.
Others (EBay, India Times):
over whole country.
Branded book chain
Landmark, etc.) in
Tier 1 cities.
►In July 2014 Flipkart launched its own set of
tablet, mobile phones & Phablet. The first
among these series of tablet phones was
Digiflip Pro XT 712 Tablet.
►In July 2014 Flipkart launched it's first
networking Router, under its own brand name
named DigiFlip WR001 300 Mbit/s Wireless N
►In September 2014 Flipkart launched its in-
house home appliances and personal
healthcare brand Citron. The label includes a
wide range of cooking utilities and grooming
► Membership cards and premium facilities.
► Extended range of academic books.
► Providing Sponsorships.
► Vernacular language option on websites.
► Better featured user interface.
► Cost cutting on packaging.
moments iFEEL Cafepres
► All consumer goods, generic gift products, customized goods.
► A different section for generic and customized products under
► Presto, customized gift manufacturer and retailer-sole provider
of customized goods
► Will also be supported by IP tracking systems to enhance
•Initially in Mumbai and NCR
•Uploading Identification proof mandatory
•Minimum order of $16
FLIPKART RETAILERS CUSTOMER
ALLOCATION OF ORDERS WITH
Heavy discounts on books
Free shipping for purchases
above Rs. 300
Availability of products across 14
Books can be ordered before
they are launched
Pan India presence
Advertisements via Search
Once the customer places an
order, progress can be tracked
Ease of finding the product and
Purchase at the click of a button
Cash/ Card on Delivery
Eg: Flipifts, bottoms
range of academic
► Offers discount
► E-gift vouchers
► Eg: membership
cards with points
► Online marketing
► Word of mouth
► e-wallet promotion
► themes of advertisements
concentrating on different
►Inventory at 4 major
through e-kart and
►Covers all tier-1 cities
and major tier-2 and
► The packaging and
quality of product
► Prompt delivery
► 30 day return policy
► Suggested- Better user
interface, IP tracking
Key Success factors:
• brand loyalty
• User experience
• delivery reach
• delivery time
• mobile shopping
• product modes
Threshold factors: Brand
• large self owned delivery
• supplier network/ first to
• mobile shopping solution/
• innovation in
• excellent customer services
• internet strategy (search
engine optimization, platform
• large loyal customer base.
“Completely hassle free shopping
experience with best services to
everyone, everywhere and everytime in
India”. 43Prepared By:- AKASH TYAGI
► Industry condition: very high potential
► Investor’s trust
► Services and warehousing
► Payment options
► Established brand
► Customer service
► Online discoverability
► Inventory management
► Self owned delivery network
► Supplier network/relation
► Innovation and technology competence
► Supply Chain Management
► Quick Turnaround Time
► Advertisement And Promotion
► Strategic Acquisitions
► Huge Reach
► Self owned logistics i.e. E-KART
► Strong Brand value
► Self owned online gateway i.e payzippy
► Exclusive tie ups
► Entry of international on-line competitors in Indian market
► .Customers are not comfortable with online payment
► .Not profitable operationally
► .Time to build confidence among the customers
► .Middle management retention issues.
► No control over small value orders
► Free shipping built costs
► Less reach as compared to physical book stores.
► Global reach.
► Investor driven organisation
► Capital and technology intensive
► Less reach compared to physical stores
► Shipping cost for small value orders
•growth in e-tail
► growth in e-book culture
► broadband penetration
► mobile apps
► development of m-commerce in the e-market
► increasing internet penetration
► target social medias to reach young population
► high interest among vc/pe.
► untapped mobile users
► coverage of all parts of india
► tie ups with book fairs/education institutes.
► enter new untapped global markets
► Self e-publishing
► Global markets
► Growing demands of e-retailers
► Increassng access to internet
► Rapid adoption of mobile platforms
► High competition from major international
► Capture of alternative market by competitors
► e.g.Infibeam, amazon.in
► Low internet penetration
► Less usage/preference of online buying
► Small value orders in remote areas with
high delivery costs
► Amazon will enter soon
► Economic downturns
► Price wars
► Insecure online transactions due to increased
cases of hacking
• Large supplier
• Traditional book
• Advent of E book
readers like I Pad
• Presence of
multiple players &
• Cheap old/used
• Low capital
• Low entry