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Stamford University, 
Bangladesh
Group Mambers
The BCG Growth-Share Matrix
Function of BCG Matrix 
Question Marks 
Stars 
Cash Cows 
Dogs
Question Marks
Stars
Cash Cows
Dogs
Company Profile 
Financials (Year Ending December 2012) 
Authorized Capital Taka 500 Million 
Paid Up Capital Taka 238 Million 
Sales Taka 21,976 Million 
Number of Employees 8,080 (Eight Thousand Eighty)
Company Profile
Subsidiaries & joint ventures 
• ACI Formulations Limited 
• ACI Agrochemicals 
• Apex Leather Crafts Limited 
• ACI Salt Limited 
• ACI Pure Flour Limited 
• ACI Foods Limited 
• Premiaflex Plastics Limited 
• Creative Communication Limited 
• ACI Motors Limited 
• ACI Logistics Limited 
• ACI Godrej Agrovet Private Limit 
ed 
• Tetley ACI (Bangladesh) Limited 
• Asian Consumer Care (Pvt.) Ltd. 
• ACI Consumer Electronics
Their Services 
• Pharmaceuticals 
• Animal Health 
• ACI Consumer 
Brands 
• Public Health 
• ACI Motors 
• ACI Pure Flour 
• Retail Chain 
Market 
• ACI Salt 
• ACI Foods
ACI Pharmaceuticals 
*Anti-Infective 
*Anti-Ulcerant 
*Anti-Asthmatic and Anti- 
Histamine 
*Analgesic, Anti-Pyretic and 
Anti-Inflammatory 
*Cardiovascular 
*Dermatological 
*Vitamin 
*Central Nervous System 
*Anti-Spasmodic 
*Oral Anti-Diabetic
ACI Animal Health 
• REGULATORY STRATEGY 
AND PRECLINICAL 
PLANNING 
• CLINICAL TRIAL CONDUCT 
• MEDICAL WRITING
Consumer Bbeands 
ACI Aerosol 
ACI Coil 
ACI Electronics.
ACI Public Health 
• Savlon Soap 
• Savlon Antiseptic 
• Savlon Antiseptic 
cream 
• Savlon Hand wash 
• Savlon shower
ACI Motors 
• Power tiller 
• Motor 
• Automobiles
ACI Salt
ACI Pure Limited 
• AIC Pure Atta 
• ACI Pure Maida 
• ACI Pure Suji
ACI Foods 
• Pure Chili 
• Pure Coriander 
• Pure Cumin 
• Pure Turmeric 
• Pure Curry Masala 
• Pure Kheer Powder 
• Pure Haleem MIX 
• Pure Mustard Oil 
• Pure Puffed Rice 
• Jhal Muri 
• Pure Toast 
• Pure Arometic Rice 
• Classic Chanachur 
• Hot & Spicy Chanachur 
• Sweet & Sour Chanachur
Retail Chain Market
*ACI Animal Health 
*ACI Pure Flour 
*ACI Salt 
*ACI Foods 
*ACI retail Chain Market 
BCG 
Matrix 
*ACI Pharmaceuticals 
*ACI Public Health 
*ACI Consumer Brands *ACI Motors
Analyses based on 
•Profit 
•Assets 
• Liabilities
Analyses based on Profit 
•ACI 
Pharma 
ceutical 
s 
•*ACI 
Public 
Health 
•*ACI 
Consu 
mer 
Brands 
•*ACI 
Animal 
Health 
•*ACI 
Pure 
Flour 
•*ACI 
Sal 
•*ACI 
Motors 
•*ACI 
retail 
Chain 
Market 
•*ACI 
Foods 
200000 
150000 
100000 
50000 
0 
-50000 
-100000 
-150000 
-200000 
-250000 
Profit 162260 72950 26501 25276 20145 16629 12031 -201512 -37223 
Axis Title 
Profit
Analyses based on Assets 
•ACI 
Pharm 
aceutic 
als 
•*ACI 
Public 
Health 
•*ACI 
Consu 
mer 
Brands 
•*ACI 
Animal 
Health 
•*ACI 
Pure 
Flour 
•*ACI 
Sal 
•*ACI 
Motors 
•*ACI 
retail 
Chain 
Market 
•*ACI 
Foods 
4500000 
4000000 
3500000 
3000000 
2500000 
2000000 
1500000 
1000000 
500000 
0 
Assets 425799618316152068940 806978 844020 135213912675991500262 339891 
Axis Title 
Assets
Analyses based on Liabilities 
•ACI 
Pharm 
aceutic 
als 
•*ACI 
Public 
Health 
•*ACI 
Consu 
mer 
Brands 
•*ACI 
Animal 
Health 
•*ACI 
Pure 
Flour 
•*ACI 
Sal 
•*ACI 
Motors 
•*ACI 
retail 
Chain 
Market 
•*ACI 
Foods 
4500000 
4000000 
3500000 
3000000 
2500000 
2000000 
1500000 
1000000 
500000 
0 
Liabilities 1035321 286966 758552 266678 697411 1137560112310339545821106916 
Axis Title 
Liabilities
Why They Are In Question Marks 
High Investment 
* ACI Foods 
*ACI retail Chain Market
Why They Are In Stars 
*ACI Animal Health 
*ACI Pure Flour 
*ACI Salt 
High Investment
Why They Are Cash Cow 
*ACI Pharmaceuticals 
*ACI Public Health 
*ACI Consumer Brands 
Low Investment
Why They Are Dogs 
*ACI Motors 
The End
Review 
About BCG Matrix 
Analyses ACI Limited
Analyses BCG Matrix on ACI Limited

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Analyses BCG Matrix on ACI Limited

  • 4. Function of BCG Matrix Question Marks Stars Cash Cows Dogs
  • 9.
  • 10.
  • 11.
  • 12. Company Profile Financials (Year Ending December 2012) Authorized Capital Taka 500 Million Paid Up Capital Taka 238 Million Sales Taka 21,976 Million Number of Employees 8,080 (Eight Thousand Eighty)
  • 14. Subsidiaries & joint ventures • ACI Formulations Limited • ACI Agrochemicals • Apex Leather Crafts Limited • ACI Salt Limited • ACI Pure Flour Limited • ACI Foods Limited • Premiaflex Plastics Limited • Creative Communication Limited • ACI Motors Limited • ACI Logistics Limited • ACI Godrej Agrovet Private Limit ed • Tetley ACI (Bangladesh) Limited • Asian Consumer Care (Pvt.) Ltd. • ACI Consumer Electronics
  • 15. Their Services • Pharmaceuticals • Animal Health • ACI Consumer Brands • Public Health • ACI Motors • ACI Pure Flour • Retail Chain Market • ACI Salt • ACI Foods
  • 16. ACI Pharmaceuticals *Anti-Infective *Anti-Ulcerant *Anti-Asthmatic and Anti- Histamine *Analgesic, Anti-Pyretic and Anti-Inflammatory *Cardiovascular *Dermatological *Vitamin *Central Nervous System *Anti-Spasmodic *Oral Anti-Diabetic
  • 17. ACI Animal Health • REGULATORY STRATEGY AND PRECLINICAL PLANNING • CLINICAL TRIAL CONDUCT • MEDICAL WRITING
  • 18. Consumer Bbeands ACI Aerosol ACI Coil ACI Electronics.
  • 19. ACI Public Health • Savlon Soap • Savlon Antiseptic • Savlon Antiseptic cream • Savlon Hand wash • Savlon shower
  • 20. ACI Motors • Power tiller • Motor • Automobiles
  • 22. ACI Pure Limited • AIC Pure Atta • ACI Pure Maida • ACI Pure Suji
  • 23. ACI Foods • Pure Chili • Pure Coriander • Pure Cumin • Pure Turmeric • Pure Curry Masala • Pure Kheer Powder • Pure Haleem MIX • Pure Mustard Oil • Pure Puffed Rice • Jhal Muri • Pure Toast • Pure Arometic Rice • Classic Chanachur • Hot & Spicy Chanachur • Sweet & Sour Chanachur
  • 25.
  • 26. *ACI Animal Health *ACI Pure Flour *ACI Salt *ACI Foods *ACI retail Chain Market BCG Matrix *ACI Pharmaceuticals *ACI Public Health *ACI Consumer Brands *ACI Motors
  • 27. Analyses based on •Profit •Assets • Liabilities
  • 28. Analyses based on Profit •ACI Pharma ceutical s •*ACI Public Health •*ACI Consu mer Brands •*ACI Animal Health •*ACI Pure Flour •*ACI Sal •*ACI Motors •*ACI retail Chain Market •*ACI Foods 200000 150000 100000 50000 0 -50000 -100000 -150000 -200000 -250000 Profit 162260 72950 26501 25276 20145 16629 12031 -201512 -37223 Axis Title Profit
  • 29. Analyses based on Assets •ACI Pharm aceutic als •*ACI Public Health •*ACI Consu mer Brands •*ACI Animal Health •*ACI Pure Flour •*ACI Sal •*ACI Motors •*ACI retail Chain Market •*ACI Foods 4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Assets 425799618316152068940 806978 844020 135213912675991500262 339891 Axis Title Assets
  • 30. Analyses based on Liabilities •ACI Pharm aceutic als •*ACI Public Health •*ACI Consu mer Brands •*ACI Animal Health •*ACI Pure Flour •*ACI Sal •*ACI Motors •*ACI retail Chain Market •*ACI Foods 4500000 4000000 3500000 3000000 2500000 2000000 1500000 1000000 500000 0 Liabilities 1035321 286966 758552 266678 697411 1137560112310339545821106916 Axis Title Liabilities
  • 31.
  • 32. Why They Are In Question Marks High Investment * ACI Foods *ACI retail Chain Market
  • 33. Why They Are In Stars *ACI Animal Health *ACI Pure Flour *ACI Salt High Investment
  • 34. Why They Are Cash Cow *ACI Pharmaceuticals *ACI Public Health *ACI Consumer Brands Low Investment
  • 35. Why They Are Dogs *ACI Motors The End
  • 36. Review About BCG Matrix Analyses ACI Limited