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1. +
Vibe isa musicand entertainment
magazine.The audience forVibe are
listenerstoR&B,HipHop and Rap.
The target audience forthe
magazine is forboth genders and
age 25+ as there are advertisements
for alcohol,electronics,cars,
makeup,andgroomingproducts.
The main image issexually
objectifiedtoappeal toa women
audience whichattractsthemto
buythe magazine.Also,menwould
buythismagazine as theycould
aspire to looklike him.
The model credit“The hardestinR&B”
suggeststothe audience thathe is hard
bodiedbutalsostrongand masculine;this
appealstothe target audience astheyaspire
to lookand be like him sowill buythe
magazine tofindouthow to be like him.
The bannerwhichis situatedinthe primary
optical areacontainsthe namesof various
famouspeople,thiswill entice the audience as
theywill recognisethe namesand couldbe a
possible fan. Exclusivemeansthatthisisthe
onlymagazine withthisinformationsothis
forcesthe audience tobuythe magazine to
findoutthe exclusive information.
As the image issuperimposedover
the mastheadthissuggeststhatvibe
musthave a goodreputationas
theycan hide theirmasthead and
are still confidentpeople will still
recognise andbuythe magazine.
The colour isred whichisa
recognisable colourforregular
customerssowill alsobe able to
recognise vibe throughthe colour
scheme.The redcontrastsfrom the
blackbackgroundmakingisstand
out.The straightboldtypography
suggeststhatvibe isa serious
companybut also helpsthe
mastheadtobe noticedbythe
customers.
The primaryoptical area isoccupiedbythe
masthead;thisisbecause thisiswhere the
audience automaticallylook.The artistalsois
inthe primaryoptical ashe isthe main focus
of the magazine. Inthe terminal areaa picture
of anothervibe magazine isputthere asthisis
where the audience automaticallylooknext,
thisadvertisestheirothermagazineThe
barcode is situatedinthe weakfallowareaas
the customersdon’tlookat thisarea so no
importantinformationisthere. The strong
fallowareaalsocontainsthe coverlinesof the
artistsshowingthe audience the basiccontent
of the magazine.
House style andtypefacesare keptthe same
so the audience canidentifyandfamiliarise
withthe magazine sotheyfeel comfortable
buyingthe magazine regularly.