6 Rural Marketing Strategies
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To thrive in the rural market, marketers must carefully identify strategic solutions that are fit for the target population.
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6 Strategies for Targeting the Rural Market
Rural marketing strategies serve as the framework for marketing programs designed to address the demands of rural markets and achieve marketing goals. Knowing how to target the rural market is therefore critical.
Today, we'll go over six strategies for targeting the rural market:
1. Rural Market Segmentation
2. Product Strategy
3. Pricing Strategy
4. Communication Strategy
5. Promotional Strategy
6. Distribution Strategy
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Rural marketing strategies serve as the framework for marketing programs designed to address the demands of rural markets and achieve marketing goals. Knowing how to target the rural market is therefore critical.
Today, we'll go over six strategies for targeting the rural market:
1. Rural Market Segmentation
2. Product Strategy
3. Pricing Strategy
4. Communication Strategy
5. Promotional Strategy
6. Distribution Strategy
market segmentation and market positioning
Market segmentation, Market positioning and source, message and media effects of marketing communication
Segmentation, Targeting & Positioning Strategies.pptx
This document discusses market segmentation, including defining it, different levels and bases for segmenting consumer and organizational markets. It outlines the process of segment evaluation, analysis and selection. This involves identifying attractive segments, evaluating them based on factors like size and profitability, and selecting the best target segment. The document also discusses product positioning and different approaches to market segmentation used in Nepal, such as mass, niche, and customized marketing.
3. STPD
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The Art and Science of Digital Marketing_ Blending Creativity with Strategy.pdf
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1 1deal Generation: The development of a product starts with the concept and idea.
The remaining process is depending on that idea.
2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever
reason, are rejected as soon as possible. Ideas need to be considered objectively,
ideally by a group or committee.
3. Concept Development and Testing: After having an idea, next is the sreening
stage. The idea should now convert into concept. It has depth information which can
be visualizing by the consumer.
4. Anaysis of business: After finalization of concept, a business case needs to be kept
algTStogether to consider whether the new service /product will be gainful.
2665.Product Development If the nev product is approved, it will be approved to the
2marketing and technical development step.
6. Test Marketing: Market testing (test marketing or) is different to consumer testing.
in that it introduces the product that follows proposed plan of marketing.
od7. Commercialization: When the concept has been tested and developed, final
0decisions are required to move the product to its introduction into the market.
8. Launch: A detailed plan of launch is required for this step. This is the important
stage for success of a product
New Drug Development
So In present business atmosphere, it is more important to take smart decisions for
business. Innovative approaches and new products can put an organization on proper
pathway and to make a big success if appropriately analyzed and executed. Make it simpler
(Fig.2.1).0
Following parameters should keep in mind for a better decision:
Analyzing existing service and product portfolio frequently.
Knowing the position of functions of business, projects of departments and
initiatives.
Understanding the distribution of funds and assessing efficiency.
Having understanding of market for new opportunities and possible competition.
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Branding has its existence from ancient era. According to Nilson (2000), the first example
of branding is found in the oil lamps' manufacture on the Greek islands thousands of years
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Brand is not only a graphical design or a logo; it is the unique identity of the product.
By American Marketing Association, Brand can be defined as name, term, sign, symbol
or design, or a combination of them intended to identijy the goods and services of one seller or
group of sellers and to diferentiate them from those of other sellersa54
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market. Brands are designed with a motive to communicate customers the reason for the
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- Conducting market analysis to understand strengths, competitors, and the business environment to minimize risks.
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The document discusses customer-driven marketing strategies. It covers four key elements: segmentation, targeting, differentiation, and positioning. Segmentation involves dividing the market into subgroups with distinct needs. Targeting involves selecting specific segments to target based on attractiveness and resources. Differentiation creates superior customer value within the targeted segment. Positioning involves occupying a clear, desirable place in customers' minds relative to competitors. The document provides examples and guidelines for implementing these elements of a customer-driven strategy.
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Learn more about the benefits and steps involved in Market Segmentation, Targeting and Positioning.
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New product dedisions provide a dear path to the business. New product development
astep by step process. A Complete idea is required behind new product.
1 1deal Generation: The development of a product starts with the concept and idea.
The remaining process is depending on that idea.
2 Screening of Idea: This step is cruial to ensure that unsuitable ideas, for whatever
reason, are rejected as soon as possible. Ideas need to be considered objectively,
ideally by a group or committee.
3. Concept Development and Testing: After having an idea, next is the sreening
stage. The idea should now convert into concept. It has depth information which can
be visualizing by the consumer.
4. Anaysis of business: After finalization of concept, a business case needs to be kept
algTStogether to consider whether the new service /product will be gainful.
2665.Product Development If the nev product is approved, it will be approved to the
2marketing and technical development step.
6. Test Marketing: Market testing (test marketing or) is different to consumer testing.
in that it introduces the product that follows proposed plan of marketing.
od7. Commercialization: When the concept has been tested and developed, final
0decisions are required to move the product to its introduction into the market.
8. Launch: A detailed plan of launch is required for this step. This is the important
stage for success of a product
New Drug Development
So In present business atmosphere, it is more important to take smart decisions for
business. Innovative approaches and new products can put an organization on proper
pathway and to make a big success if appropriately analyzed and executed. Make it simpler
(Fig.2.1).0
Following parameters should keep in mind for a better decision:
Analyzing existing service and product portfolio frequently.
Knowing the position of functions of business, projects of departments and
initiatives.
Understanding the distribution of funds and assessing efficiency.
Having understanding of market for new opportunities and possible competition.
2.B PRODUCT BRANDING, PACKAGING AND LABELLING DECİSIONs
2.8.1 Branding
Branding has its existence from ancient era. According to Nilson (2000), the first example
of branding is found in the oil lamps' manufacture on the Greek islands thousands of years
back. Brand elements are name, sign, term, symbol, design or distinguishing characteristics.
Brand is not only a graphical design or a logo; it is the unique identity of the product.
By American Marketing Association, Brand can be defined as name, term, sign, symbol
or design, or a combination of them intended to identijy the goods and services of one seller or
group of sellers and to diferentiate them from those of other sellersa54
Branding is a process, where a company generates loyalty among consumers in the
market. Brands are designed with a motive to communicate customers the reason for the
existence of their product. Brand should have a strong connection with customers;
Mark. !
Mary Ann Estargo Smith discusses key concepts in marketing including the 4 P's of marketing: product, price, place, and promotion. The goal of marketing is to satisfy customer needs and wants in a profitable way for the organization. Effective marketing requires understanding customers, developing the right marketing mix, conducting market research and analysis, and adjusting strategies based on customer feedback. Overall, the document emphasizes the importance of understanding customer behavior and needs to most effectively market and sell products and services.
Market segmentation ppt file
Market segmentation involves dividing the overall market into subgroups based on characteristics like demographics, behaviors, or locations. There are four main types of market segmentation: demographic (using factors like age, income, gender), geographic (based on location), psychographic (based on lifestyle and attitudes), and behavioral (based on how customers interact with a product). Segmentation allows companies to better understand customer needs and target specific subgroups, which can increase marketing effectiveness and competitive advantage. However, targeting too many segments also increases costs.
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Market segmentation is a strategy that involves dividing a broad target market into subsets of consumers with common needs. It is used to identify target customers and support marketing strategies. Businesses develop differentiated or undifferentiated product strategies for specific market segments depending on demand. An ideal market segment is measurable, profitable, stable, can be reached through promotion/distribution channels, is internally homogeneous but externally heterogeneous, and responds consistently to stimuli in a cost-effective way to inform marketing mix decisions. The document then discusses segmentation strategies for Symphony mobile phones in Bangladesh, including geographical, demographic, and psychographic segmentation to target different regions, age/income groups, and lifestyles.
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Global marketing involves adjusting marketing strategies to adapt to different countries and reconcile global differences and opportunities to meet worldwide objectives. It includes planning, positioning, and promoting products internationally. International marketing extends products or services into other countries through exporting or foreign investment, then developing appropriate marketing mixes. Global marketing requires understanding local and global customer needs to maintain an optimal balance of cost, customization, and control across markets.
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The document discusses 5 economic policies and their impact on rural populations in India:
1) MGNREGA guarantees at least 100 days of wage employment per year for rural households volunteering for unskilled manual work.
2) Pradhan Mantri Mudra Yojana offers collateral-free loans up to 10 lakh rupees to small/micro non-corporate enterprises.
3) The Public Distribution System enables distribution of subsidized food and non-food items to India's poor through over 400,000 fair price shops managed by FCI.
4) Pradhan Mantri Ujjwala Yojana aims to provide LPG connections to 5 crore below poverty
How Companies Are Using Technology to Boost Rural Marketing
Companies are using technology to boost their rural marketing efforts in three key ways:
1) Promoting digital literacy by educating rural audiences about technologies like smartphones, the internet, and social media through initiatives run by brands like HUL and Idea Cellular.
2) Leveraging technologies like radio, mobile phones, and e-commerce to engage rural audiences and generate sales leads, as seen with the solar lamp brand's multichannel campaign.
3) Partnering rural artisans with online marketplaces to sell traditional crafts in urban areas and expand their potential customer base, showing how e-commerce can open huge new rural markets.
Digital Marketing for Small Business Targeting Rural India
Change is the only constant, and you must have heard this proverb probably 100 times. What difference are we talking about here? The entire focus is on the trends of Digital Marketing – the plans, strategies, and tactics. Whether you have realized or not, the primary festive season in India has just ended, and this season was a significant comeback for most online retailers and e-commerce giants.
What Are Rurban Areas & How Marketers Use Them?
India is predominantly a Rural Economy since, the rural population stands at 833 million, constituting almost 68% of the total population. Showing a growth of around 12% and increment in the number of villages by 2279 units, the rural areas in India are on a way to progress. Having access to electricity, roads, shelter, etc, the rural population is moving towards modern lifestyle.
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Advanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
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They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
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Title: Making Money the Easy Way: A Quick Guide to Generating Income
Welcome to "Making Money the Easy Way: A Quick Guide to Generating Income." This book is designed to provide you with practical, actionable strategies to generate income with minimal effort. Whether you’re looking to supplement your current income or create a full-time revenue stream, this guide covers a variety of methods to help you achieve your financial goals. We will explore opportunities available online, various investment strategies, profitable side hustles, creative approaches, and essential financial tips to ensure sustainable income growth.
2024 Trend Updates: What Really Works In SEO & Content Marketing
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Watch as we explore which SEO trends to prioritize to achieve sustainable growth and deliver reliable results. We’ll dive into best practices to adapt your strategy around industry-wide disruptions like SGE, how to navigate the top challenges SEO professionals are facing, and proven tactics for prioritizing quality and building trust.
You’ll hear:
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From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
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2024 case study-SHEIN Analysis-Final.pdf
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
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6 Rural Marketing Strategies
- 2. Rural Market segmentation Rural market segmentation is the process of identifying different segments within your rural target audience based on geographic location, demographics, socioeconomics, psychographics, product-oriented customer approach, and behavioural segmentation in order to provide more tailored and meaningful messaging to them.
- 3. Product Strategy Understanding the product's value, packaging, branding, logos, and symbols are all part of product strategy. Creating a product strategy for the rural market differs from designing a product strategy for the urban market in many ways.
- 4. Pricing strategy Pricing strategy is essential for product positioning. This entails a thorough understanding of the factors that influence pricing, such as customers, competitors, suppliers, and so on, to create pricing.
- 5. Communication Strategy For an effective communication strategy, thorough market research is essential, which involves researching rural clients' wants, demands, anxieties, goals, and hopes in comparison to the product you intend to offer them. Following the gathering of all data, a strategy should be devised that considers the various rural segments.
- 6. Promotional Strategy Personal selling, word of mouth, door-to-door promotion, free display materials, draw contests, free sample distribution, fairs, haats, melas, interactive games, nukkad nataks, wall paintings, hoardings, puppetry, folk media, and other promotional strategies must all be incorporated into rural marketing strategies.
- 7. Distribution Strategy The success of rural marketing is determined on distribution and pricing. Businesses that build a large number of distribution centres to serve a small geographic area can succeed. In India, marketers and rural marketing agencies must design and adapt distribution plans on a regular basis to account for the nature and characteristics of rural markets.
- 8. Get in touch for Strategic Digital and Rural Marketing Solutions info@ascentgroupindia.com +91 6266145606