SlideShare a Scribd company logo
Rural Market Segmentation
Using rural marketing segmentation will allow
solid brand development and tailoring
marketing programs. Furthermore, it will aid
in reducing expenditures on unwanted
customers, determining the capabilities of
business competitors, and providing
opportunities to expand in the rural market,
thereby improving marketing efficiency.
Product Strategy
It entails comprehending the worth of the
product, as well as its packaging, branding,
logos, and symbols. Creating a product
strategy for the rural market differs from
creating a product strategy for the urban
market in many ways.
Pricing Strategy
To create pricing, it is necessary to thoroughly
understand the factors that influence pricing,
such as customers, competitors, suppliers, etc.
Above all, the pricing strategy takes into
account cost, value, supply, and competition.
Communication Strategy
For an effective communication strategy,
thorough market research is required, which
includes investigating rural customers' needs,
demands, fears, aspirations, and hopes in
relation to the product you intend to offer them.
Promotional Strategy
Promotional strategies that are familiar with
rural areas, fluent in local languages,
persuasive rather than pushy, and provide
value to the rural target audience while keeping
their pain points in mind can be effective.
Distribution Strategy
Marketers and rural marketing agencies in
India must establish and adjust distribution
strategies regularly to account for the nature
and characteristics of rural markets, which can
differ significantly from those of urban Indian
markets.
Conclusion
Rural marketing is an exciting opportunity for
Indian businesses to grow. As a result,
businesses in India must learn and implement
effective rural marketing strategies to establish
themselves in the emerging Indian rural
market.
Get in touch for Strategic Digital and
Rural Marketing Solutions
info@ascentgroupindia.com
+91 6266145606

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6 Strategies for Targeting the Rural Market

  • 1.
  • 2. Rural Market Segmentation Using rural marketing segmentation will allow solid brand development and tailoring marketing programs. Furthermore, it will aid in reducing expenditures on unwanted customers, determining the capabilities of business competitors, and providing opportunities to expand in the rural market, thereby improving marketing efficiency.
  • 3. Product Strategy It entails comprehending the worth of the product, as well as its packaging, branding, logos, and symbols. Creating a product strategy for the rural market differs from creating a product strategy for the urban market in many ways.
  • 4. Pricing Strategy To create pricing, it is necessary to thoroughly understand the factors that influence pricing, such as customers, competitors, suppliers, etc. Above all, the pricing strategy takes into account cost, value, supply, and competition.
  • 5. Communication Strategy For an effective communication strategy, thorough market research is required, which includes investigating rural customers' needs, demands, fears, aspirations, and hopes in relation to the product you intend to offer them.
  • 6. Promotional Strategy Promotional strategies that are familiar with rural areas, fluent in local languages, persuasive rather than pushy, and provide value to the rural target audience while keeping their pain points in mind can be effective.
  • 7. Distribution Strategy Marketers and rural marketing agencies in India must establish and adjust distribution strategies regularly to account for the nature and characteristics of rural markets, which can differ significantly from those of urban Indian markets.
  • 8. Conclusion Rural marketing is an exciting opportunity for Indian businesses to grow. As a result, businesses in India must learn and implement effective rural marketing strategies to establish themselves in the emerging Indian rural market.
  • 9. Get in touch for Strategic Digital and Rural Marketing Solutions info@ascentgroupindia.com +91 6266145606