The challenge was launching a new cocktail recipe website with no existing domain authority. A tailored link acquisition strategy was implemented, including negotiating placements on related brand sites, custom blogger outreach, and maximizing PR efforts. This led to monthly organic site visits increasing from hundreds to hundreds of thousands. The site became the number 1 result for "cocktail recipes" searches and had higher SEO market share than Jamie Oliver. Paid search spending decreased from 80% to 15% of total traffic.