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Lock & Co Hatters SEO Case Study
1. 1
What was the challenge?
Showcasing Lock’s heritage, craftsmanship and expertise to Google in order
to rank for popular ‘hat’ searches.
What made the difference?
Website redesign including new search-led landing pages. Existing content
satisfying Google’s E-A-T expertise requirements. Getting technical SEO
scores up to 90%+.
What did it do to the performance?
SEO visibility up +219%. Ranking in top 5 in Google for ‘hats’, ‘men’s hats’
and ‘women’s hats’. At No. for informational terms, e.g. ‘hat size chart’. Often
the only brand site on the 1st page (among the retailers)
SEO & Expertise
Integration: Tech, Developers, Content, UX
CMS: Shopify Plus
Client: Direct relationship