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ABBA Voyage SEO Case Study

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Arthur Jach
Arthur Jach

Discover how we’ve secured the top spot in Google for relevant ABBA Voyage concert keywords without any historical search demand data.

Marketing
1 of 1
What was the challenge? Anticipating search behaviour even before the highly-confidential yet unique ABBA Voyage experience even launched. What made the difference? Identifying popular searches for similar events and experiences. Understanding the concert details. Adapting to emerging search demand. What did it do to the performance? Ranking at No. 1 for 86% of popular keywords related to Abba Voyage. related keywords. A 30% share of voice (traffic received vs total search vol.). Event Site SEO Integration: Copywriters, Tech/Dev, Data Client: Agency (TMW Unlimited)

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ABBA Voyage SEO Case Study

  • 1. What was the challenge? Anticipating search behaviour even before the highly-confidential yet unique ABBA Voyage experience even launched. What made the difference? Identifying popular searches for similar events and experiences. Understanding the concert details. Adapting to emerging search demand. What did it do to the performance? Ranking at No. 1 for 86% of popular keywords related to Abba Voyage. related keywords. A 30% share of voice (traffic received vs total search vol.). Event Site SEO Integration: Copywriters, Tech/Dev, Data Client: Agency (TMW Unlimited)