Discover how we've helped MINI UK become more relevant for EV related searches on Google and overtake Fiat, Nissan and Kia for relevant EV searches.

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What was the challenge?
Become relevant for EV related searches in Google and overtaking Fiat,
Nissan and Kia for relevant EV keywords.
What made the difference?
The content audit and keyword research revealed popular and relevant
keywords across the whole EV journey. This resulted in the optimisation of
existing content and creation of guides and articles.
What did it do to the performance?
Top 3 result for ‘electric hatchback’ and most visible brand site. Top spot for
educational search queries, e.g. ‘how do electric cars work’.
SEO & Relevancy
Integration: Planning, Copywriters, Content, Central Tech, UX, Design
CMS: Adobe Experience Manager
Client: Agency (TMW Unlimited)