Discover how we've grown SEO visibility and maximised revenue when Covid caused an increase in ‘hair colour’ searches. Then sustained it after search interest decreased and when the site was migrated to React.
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Josh Wood Colour SEO Case Study
1. 1
What was the challenge?
Growing SEO visibility and maximising revenue when Covid caused an
increase in ‘hair colour’ searches. Then sustaining it after search interest
decreased and when the site was migrated to React.
What made the difference?
Optimising content with the most popular/relevant keywords. Pushing
technical SEO in Shopify to its limits. PR integration, brand mention
monitoring. Resolving multiple React rendering issues.
What did it do to the performance?
A 400% increase in SEO visibility after 1.5 years. Recovering all visits lost in
migration to React. Blog has increased brand consideration earlier in the
customer journey.
SEO Growth
Integration: Tech, Developers, Content, UX
CMS: Shopify, React
Client: Direct relationship