Archana Singh conducted an internship project at Hilti India where she focused on business development. She analyzed Hilti's business model, revenue streams, competitive strategies, and product offerings. As part of her project, she called 35 potential customers to assess their needs and interest in Hilti's products. Her calling report showed varying responses from customers including some indicating future requirements or recent purchases from Hilti.
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Hilti archana ppt
1. INTERNSHIP PROJECT
PRESENTATION
Profile : Business Development Intern
Company : HILTI India
Archana Singh R020219013
MBA (Oil & Gas Management)
Batch 2019-21
University of Petroleum and Energy Studies
1
2. Contents
START
4. Revenue Model
of Hilti
5. Competitive
Strategy of Hilti
6. Hilti stores
1. About Hilti
2. Highlights of the
company
3. Hilti Business
Model
7. Applications,
Tools
8. Summary
9. Steps for a
business
development plan
10. Methodology
11. Calling report
12. Outcome
13. Suggestions
END
2
3. ABOUT HILTI
THE COMPANY WAS FOUNDED IN 1941 BY ENGINEER MARTIN HILTI AND HIS BROTHER EUGEN IN LIECHTENSTEIN.
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4. HIGHLIGHTS OF THE COMPANY
4
Value Proposition
Hilti, through its
decentralization model, ensures
availability of power tools at any
time and any location.
Hilti offers quality tools and
doesn’t support forging and
imitation.
Customer
Segmentation
Hilti, majorly, has customers
located in construction
companies and mining
businesses around the world,
that use its drills and
fasteners.
Key Resources
Hilti makes sure to deploy
efficient resources at the right
place and right time. Its
resources are premium quality
tools that run long and give
more commercial value.
Key Activities
•Sales management – Hilti rents tool so
that they can have higher utilization rates
and better return on investment.
•Fleet management – Through its
guaranteed availability model, Hilti ensures
maintenance, availability, repair, and
replacement. This service helps reduce
construction downtime and brings faster
execution of projects.
•Product innovation – It spends 6% of its
annual budget in manufacturing of power
tools. Hilti collaborates with external
specialist suppliers to make sure its
products are competent in quality and
quantity.
5. HILTI INDIA (STARTED IN 1997)
5
Hilti is a company that
is into professional
construction business.
It is involved in
supplying technology,
consultancy services
and power tools.
Hilti manufactures
products for the
construction and
building industry.
It also caters to energy
and maintenance
industry.
MOTTO
“ to grow as a global leader
create products that are
innovative, different and
stand out from the rest.”
7. REVENUE MODEL OF HILTI
SUBSCRIPTION PLAN BY
CUSTOMERS
ON-SITE CONSULTANCY
SERVICES : sales reps and
field engineers go out onsite,
helping to find correct and
affordable solutions.
SELLING SOFTWARES AND
SERVICES IN
CONSTRUCTION AND
MAINTENANCE
Hilti works closely
with our customers
online, on the phone
and onsite and also
run our own string of
Hilti Stores.
LEASING POWER OF
TOOLS AND DRILLING
MACHINES
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8. COMPETITIVE STRATEGY OF HILTI
1
2
3
Hilti believes in the policy of decentralization, according to which
it makes sure that Hilti’s decentralized centers are available in
almost all locations such as Europe, Mexico, the USA, India and
China. This process ensures that power tools and accessories are
available to customers every time.
Availability
1.
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Hilti doesn’t involve any middle-man in its business with
customers. It has done so by introducing a direct sales department
which looks after the sales need of every tool and equipment.
Direct Targeting of customers
2.
This reduces the retailing cost and upfront investment cost,
passing the benefits to customers. It also aids Hilti to maintain a
friendly customer relationship.
Rent instead of sales
3.
11. 11
TOOLS
CORDLESS IMPACT
WRENCH SIW 22-A
BREAKER TE 500-X
BREAKER
TE 3000-AVR
HAND-HELD GAS SAW
DSH 900-X
ROTATING
LASER PR 2-HS
ANGLE
GRINDERS
SAFESET™
TECHNOLOGY
FOR ANCHORING &
REBARRING
AND MANY MORE….
12. SUMMARY
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Hilti is a professional construction company which has
successfully made deep inroads into the construction and
building sector by its stronger customer relationship and
customized manufacturing of power tools.
Hilti has a vast network of sales and management, which
proves instrumental is generating more revenue for the
company because of enormous investment in research and
development, it is able to come up with new and innovative
designs every time.
All these aspects combine to give Hilti a competitive
advantage in the construction business.
13. 5 STEPS FOR A BUSINESS DEVELOPMENT PLAN
3. DETERMINE THE
COMPETITIVE
ADVANTAGE
What value you add as pre-
se other vendors?
4. CHOOSE THE
BUSINESS
DEVELOPMENT
STARTEGY..
Inbound or out bound
strategy?
5. CHOOSE THE
CORRECT TACTICS
How to development expertise in
your field?
2. RESEARCH
What is driving your
clients’ business
develpment decision ?
1. DEFINE THE
TARGET AUDIENCE
.
The decision makers,
referrals, influencers,
referral sources
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CLEAR INTERNAL AND
EXTERNAL KNOW-HOW OF THE
CLIENTS
14. METHODOLOGY OF WORK
14
Calling the potential customers
To influence the customer by conversation on call. It open up
the opportunity for one-on-one interaction with the potential
customers and allow you to answer their queries and build trust.
40% 30% 30%
Step 1
first judge the customer and also
his/her need.
Step 2
Stating the purpose of call, and record
the requirements
Step 3
Closing the call – finish the call
with a thanking note for sparing time
and develop the positive good-will of
company.
15. CALLING REPORT
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Customer SV Customer Name TYPE
Net Sales
(2020 YTD
MAY)
Net Sales
(2019)
Net Sales
(2018)
Net Sales
(2017)
AM Name Mobile AM Email Id Contact Person Name
Contact Person
Number
conmments on call reponse
number of
attempt calls
1 24129152 MAA PURNA GIRI PROJECTS Frequent - 29,080 22,941 3,13,867 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM Singh, Nanhe +91 9690082868 has recently ordered items positive 1
2 20511767 GURU PROJECTS Active - 52,884 - 2,12,577 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SINGH, ABHIMANYU +91 9716664835 bottle cleaner , foaming positive 1
3 1000260331 VINOD KUMAR Active - 1,31,748 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM KUMAR, VINOD +91 9540832600 no requirement nuetral 2
4 22689285 OM SAI ROOFING SYSTEM Active 1,07,031 35,994 7,97,317 13,68,112 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SINGH, KP +91 8447829627 no requirement nuetral 1
5 23357040 GURU CONSTRUCTIONS Passive - - - 14,140 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SHANKAR, RAMA +91 9871980130 no requirement nuetral 1
6 23880880 IBI CONSULTANCY INDIA PVT LTD Passive - - - 3,39,378 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM JI, VIKAS +91 9254904638 no requirement positive , they might need in future 1
7 1000220842 SHRI MATA PITA PANDEY PROJECTS Passive - - 6,35,229 - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM PANDEY, SANDEEP KUMAR +91 9990434403 not answered the call .. 2
8 1000192110 SHAMROCK INFRASTRUCTURE PVT.LTD Passive - 600 19,309 - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SHANKAR, RAMA +91 9810885548 no requirement nuetral 1
9 1000298585 SHAM CHARAN MANDAL Passive - 3,122 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM MANDAL, SHAM CHARAN +91 9811467944 no requirement nuetral 2
10 1000287574 DISPLAY AND GRAPHICS Passive - 7,953 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM TANWAR, RAMAN +91 9810087705 not answered the call .. 2
11 20801988 ASHWANY ENTERPRISES Inactive - - - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM CHNADRA, PRAKSASH +91 9711202772 not answered the call .. 1
12 21389482 ANIL KUMAR TYAGI Inactive - - - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SINGH, ANIL +91 9811835222 anchor 16 mm , 250 mm: 50 pieces positive, sunil tyagi 1
13 21816286 EVEREST POWER PVT. LTD. Inactive - - - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM BABU, ATCHI +91 1244341600 invalid number .. 2
14 22335127 NAND LAL JAHANGHIR Inactive - - - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM JAHANGHIR, NAND LAL +91 9871176608 no requirement positive 1
15 23830977 GULZAR AHMED Inactive - - - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM AHMED, GULZAR +91 9999875381 no requirement positive 2
16 1000288327 AMIT KUMAR Engaged 83,099 4,76,434 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM Kumar, Amit +91 8860214327 breaker - complain service required , kunal arora negative response 1
17 24037035 S.K CIVIL CONTRACTOR Frequent - 46,431 34,467 2,56,990 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM KAUSHIK, SONU 9999007855 breaker 800, 1000 required positive 1
18 20357398 CHETAN MALI CONTRACTOR Frequent - 1,21,514 1,95,839 3,58,306 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SAINI, NANDLAL +91 9212175159 number does not exsist .. 2
19 18163005 MAHADEV NEW HI-POWER Frequent - 9,93,591 80,170 2,81,529 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM TYAGI, KAPTAN +91 9999769092 no requirement positive 1
20 1000193050 REAL DISMANTLING SOLUTION CO Frequent - ##### 1,16,102 - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM BHARDWAJ, RISHI +91 9958021048 no requirement nuetral 2
21 1000235581 GHOSH ENTERPRISES Frequent 17,955 5,64,608 2,62,405 - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM GHOSH, MANIK +91 9971327411 no requirement nuetral 2
22 20748529 MULAYAM SINGH Frequent 27,858 1,29,189 5,34,918 1,31,358 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SINGH, MULAYAM +91 9540453564 no requirement nuetral 2
23 24036708 SHIVRAJ MALI Frequent 35,030 4,28,260 5,30,073 4,82,197 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM MALI, SHIVRAJ +91 9899510843 no requirement positive 2
24 1000270429 ROYAL CONSTRUCTION Frequent 39,714 1,28,837 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM SHARMA, BABU LAL +91 9718206664 not answered the call .. 1
25 19103301 CONCRETE DISMANTING SOLUTION Frequent 1,41,517 71,122 53,040 2,17,357 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM TYAGI, LOKESH +91 9811832826 no. busy
26 1000321248 JAHANGIR ALAM Frequent 3,68,570 4,24,247 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM ALAM, JAHANGIR +91 9818570619 call after one hour ,they have requirement t 50 : 1 piece , 2
27 19019424 TYAGI CONSTRUCTION Frequent 5,05,435 2,00,263 36,297 81,745 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM TYAGI, MANOJ +91 9811749935 they just bought from lovedeep sir positive 1
28 1000293987 FAIMAN CONSTRUCTION COMPANY Active - 8,211 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM KHAN, FARUKH +91 9999828123 no requirement nuetral 1
29 1000328899 OM DEVELOPERS Active - 14,704 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM GURJAR, SUNIL +91 9953585152 no requirement positive 1
30 20887847 BHARMAL GURJAR Active - 17,177 43,185 54,869 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM LAL, NAND +91 9958961406 no requirement nuetral 1
31 1000156145 M. K. ENTERPRISES Active - 20,385 23,565 1,12,244 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM YOGI, MUKESH +91 7065996394 no requirement nuetral 2
32 20860496 SARDARA GURJAR Active - 22,038 25,464 38,957 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM GUJJAR, SARDAR +91 9911805730 no requirement nuetral 2
33 22038426 FERO CONCRETE SOLUTIONS Active - 40,776 1,15,618 4,02,084 LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM KUMAR, MAHENDER +91 7827333371 no requirement nuetral 2
34 1000275316 SURAJ CONCRETE BREAKERS Active - 1,05,060 - - LOVEDEEP SUMAN 9873173564 LOVEDEEP.SUMAN@HILTI.COM TYAGI, SHUBHAM +91 7838373516 not answered the call nuetral 1
18. OUTCOME :
HERE'S WHAT I LEVERAGE THROUGH TELE CALLING?
Customer Survey
The important stage of the
business expansion is to
survey customers and
understand their needs better
Promotion of product and
services
promoted products and
services among potential
buyers on one on one basis.
Lead Generation
Committed lead generation
exercises
Customer Service
A strong customer service will
help in great customer
relationship management
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19. SUGGESTIONS
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3. Offer a Rebate, Participate in Coupon Programs, Add Subscription
Sales for frequent buyers to enhance customer loyalty.
1. Many potential customers require continuous follow-up and
maintenance services to maximize the revenue generation.
2. Develop Individual Customer Value Propositions for regional
consumer in NCR region.
20. SUGGESTIONS (CONTINUED…)
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7. Motivate the team.
4. Hilti should introduce more equipments and reduce
the price in order to capture untapped market in order
to compete with Fischer, Makita, Bosch, Wurth etc.
6.“Communicate more and more with your customer”.
Keep a track of upcoming potential construction
projects .
5. Bundle and upsell the products to raise revenue and
reduce the service charges of existing customers.