Aquent is a global staffing company dedicated to marketing and creative services organizations. It has 20 years of experience helping these organizations find talent. Aquent has offices in nearly 70 locations across 17 countries to serve customers worldwide. It works with industry leaders, including over 90% of the Fortune 100 and two-thirds of the Fortune 500 companies. In addition to staffing services, Aquent also provides consulting, training, outsourcing, and translation services.
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Web Design For ROI
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2. Aquent is the only global staffing company dedicated to
marketing and creative services organizations
20 years of helping marketing and creative organizations find the right Talent
Our customers are industry leaders
90 of the Fortune 100
2/3 of the Fortune 500
Other Services
Consulting
Training
Outsourcing
Translation
Offices to help you across the globe
Nearly 70 offices in 17 countries
40 offices in major metros across North America
Contact us
aquent.com
877 227 8368
3. Web Design for ROI:
How Design Impacts Effectiveness
Lance Loveday Sandra Niehaus
CEO VP User Experience, Creative Director
4. More info & resources at:
www.WebDesignForROI.com
17. Influence
on Retail
43%
of all retail sales
are expected to
be influenced by
or made on the
Internet by 2012
Forrester: “The Web’s Impact on In-Store Sales: US
Cross-Channel Sales Forecast, 2006 to 20012” and
U.S. Dept. of Commerce
18. Influence
on B2B
83%
of businesses use
the Internet to
research and find
potential vendors.
* Enquiro: “Business to Business Survey 2007.”
19. The Impact of Design on Credibility
of web users admit making judgments
75% about the credibility of an organization
based on the design of its web site.
Source: Fogg, B.J., Stanford
Guidelines for Web Credibility,
Persuasive Technology Lab.
Stanford University, 2002 (revised
November 2003)
18
20. The Impact of Appearance on Trust
68% of U.S. online shoppers agree that
they will distrust a site that doesn’t
have a professional appearance.
Source: eMarketer, 2006
60. Some Landing Page Design Guidelines
• Separate from site – Focus attention
• Extension of ad – Use consistent imagery & messaging
• Fewer, more meaningful graphics
• Compelling copy
• Clear call to action
• Fewer form fields (within reason)
• Clear, prioritized buttons
• Personalize when possible
• Segmentation options
80. Some Shopping Cart / Checkout Process
Design Guidelines
• Progress indicator
• Thumbnail images displayed in cart
• Automatic formatting of fields
• Clear & helpful error messages
• Prioritized buttons with clear wording
• Providing all info about purchase – shipping, return info, etc.
• Single-screen checkout
AVOID
• Short time-out periods
• Requiring ‘registration’ as a separate step
91. Read “Web Design for ROI”
You’ll receive:
• A cool book to give your team, boss, or client
• Humorous quotes and pithy writing
• The business case for conversion optimization
• Motivating case studies
• Concrete design guidelines to test
• Clear examples from a wide variety of sites
• Clear “how to” technique and tool descriptions
“My advice? Read, review, implement and measure. The results will be worthwhile.
-- Kelly Goto, Principal and Founder, gotomedia
Learn more at:
quot;Most design books are about making your web site pretty. Others are about
understanding the technical aspects. Web Design for ROI is the rare book that focuses www.WebDesignForROI.com
on your web site doing what you want it to: make you money.quot;
-- Bryan Eisenberg, bestselling author of Call to Action
quot;Filled with practical design tips proven to increase conversion rates and improve your
online results.quot;
-- Jeff Hackett, SVP, Online Sales, Wachovia
90
92. Read “Web Design for ROI”
You’ll receive:
• A cool book to give your team, boss, or client
• Humorous quotes and pithy writing
s?
• The business case for conversion optimization
on
esti• Motivating case studies
Qu
• Concrete design guidelines to test
• Clear examples from a wide variety of sites
• Clear “how to” technique and tool descriptions
“My advice? Read, review, implement and measure. The results will be worthwhile.
-- Kelly Goto, Principal and Founder, gotomedia
Learn more at:
quot;Most design books are about making your web site pretty. Others are about
understanding the technical aspects. Web Design for ROI is the rare book that focuses www.WebDesignForROI.com
on your web site doing what you want it to: make you money.quot;
-- Bryan Eisenberg, bestselling author of Call to Action
quot;Filled with practical design tips proven to increase conversion rates and improve your
online results.quot;
-- Jeff Hackett, SVP, Online Sales, Wachovia
91