Comparative Analysis Of Tiffany And Co And Tiffany &Amp; Co

Comparative Analysis Of Tiffany And Co And Tiffany & Co
Diagram above is the strategic group map for our chosen company of jewelry industry, The Poh Kong against other main competitors in Malaysia
with the same industry like Habib, Blue Nile, and also Tiffany & Co. Based on the diagram, we found that in terms of products visible in market in
Malaysia to compare the visibility they selling in the market. The Tiffany & Co is the first industry company in our country with high visibility in the
market. Then, the Poh Kong is the second visibility company in the market, they are lower visible than Tiffany & Co in Malaysia. In addition, the
Habib shows that their company is same visibility on upper middle with Poh Kong and low visibility compare with Tiffany & co. Next, the Blue Nile
shows lowest visibility ... Show more content on Helpwriting.net ...
They have own their manufacturing facilities more than 100 outlets in Shah Alam and lead the Poh Kong to be a Malaysia's top jewelry retail
chain store. But, its first main competitor is Tiffany & Co, who has the highest number of visibility in Malaysia and also target mass market from
middle to higher class range of consumers. Tiffany & Co is a jewelry company that already organized 175 years ago (Tiffany, 2012). In addition,
Tiffany was founded in year 1837 when Charles Lewis Tiffany opened a local store in downtown Manhattan. The Tiffany is a quality and noble brand
in jewelry industry because there are only few of the local stores at Kuala Lumpur location. The Tiffany's focusing in selling the jewelry. Moreover,
they have experience and ability to implement several strategies to attract while sustaining its customers, such as product design and promotion
(Diana, 2015). The Tiffany & Co will focus on adding exciting new designs of products to complement its core product offerings. So, the company
will always introduces entirely new design collections periodically to aiming to expand and refresh the market. Furthermore, because of the Tiffany &
Co is using the online selling, Tiffany & Co. provided advertisement with caught up in the era of social networking and established a strong online
presence. Besides that, the Tiffany & Co. tries to engage consumers worldwide via its Facebook, Youtube and Instagram to update with its newest
collections and latest news and these strategies can increase exposure of its brand
... Get more on HelpWriting.net ...

Tiffany & Co Stock Market
––––––––Introduction: –––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––––
Tiffany&Co is an American luxury jeweller specialised in diamonds but also offering timepieces, silverware, crystal, fragrances and accessories.
Graph source: Marketwatch.com
Their share price is currently at $67.65, over the past 3 years the graph shows that the stock market of Tiffany&Co kept on increasing between 2013
and beginning of 2015 to reach its maximum share price of $107.92 on 28 November 2014, to then fall back to $67.65, so the shares increased of
only $11.21, meaning that they increased of 19,86% in 3 years, so 6,60% per year. This peak happened just before December, so just before
Christmas. This shows that ... Show more content on Helpwriting.net ...
However external factors they cannot control, because of the economically uncertainties, it's hard for the brand to forecast operating results. Therefore
one of the main risks they could be facing in the near future is the slowdown in the worldwide economy and more particularly in China. If there is a
slow down in the Asian economy it would greatly impact the company's profit since Asian– Pacific region accounts for 24% of their biggest market
sales.
Recommendations:
Tiffany&CO should reinforce their marketing strategies towards China, which is having a slowdown in their economy. Even though the brand has just
invested money in a significant number of stores in greater China, they know that a slowdown in their economy could affect Tiffany&CO's sales.
Therefore the brand should:
–Make campaigns that are more targeted towards the culture/ country. Make adds with Asian models or Asian couples so that the population can
identify to

Tiffany & Co.
Tiffany & Co. Brian Fenske December 1, 2010 Retail Management Table of Contents I. Table of Contents .............................................. Pg. 2 II.
History............................................................ Pg. 3 III. Retail Mix ...................................................... Pg. 3–5 a. Location b. Pricing c. Promotional Mix
d. Merchandise Assortment e. Store Design IV. Store Visit ....................................................... Pg. 5 V. Competitive Advantage.........................................
Pg. 6 VI. Financial Performance .......................................... Pg. 7 VII. Website .......................................................... Pg. 8 VIII. Promotional Activities
.......................................... Pg. 8 IX. Works Cited ...................................................... Pg. 9 History Charles Lewis Tiffany and John F. Young first
founded Tiffany & Co. in... Show more content on Helpwriting.net ...
store at the Waterside Shops is designed very well. You enter the mall itself through one of the side walkways from the parking lot or parking
garage and you enter all the stores through the inside of the mall. It is set up like a big atrium with water features in the center. You enter the store
and they have all the glass counters split up and divided by jewelry item and accessories. The men's items are all in the same area of the store. In
the back corner they have a area where they clean jewelry which customers have brought in to get shined and cleaned up. Store Visit On my visit
to the store I had previously looked on the website to view some of the items that I would be interested in looking at when I arrived to the store. I
entered the store and within the first minute I was greeted by one of the sales people and she gave me a brief overview of the stores layout and
where I would be able to find the men's items, and then gave me some time to look around the store. I was in shock at first by all the items that were
glistening from all the lights shinning down through the glass counters. After I wandered around a little but she came back to me and asked if I needed
any assistance and I then told her

Tiffany & Co
Specific Product: Tiffany
Description: Tiffany & Co is the world 's most celebrated jeweler, with an unrivalled reputation for sophisticated luxury.
Organization/Company: Tiffany & Co Company
1. What ethical concerns could arise in marketing this product?
The factory associated with Tiffany opened in 2007 and Indian and Mauritian artisans came to train the Botswana employees. But the article tells us
that the workers went on strike, in protest against the working conditions: they say the plant is "prisonlike", they are threatened by the managers and
have no right to variable salaries like other employees. Tiffany is faced with a real ethical dilemma: to avoid "blood diamond" sourcing, the brand has to
transfer know–how ... Show more content on Helpwriting.net ...
Also included are establishments retailing these new products in combination with lapidary work and/or repair services.
5. How could external factors (such as social, demographic, economic or technological) impact this product?
Social: Tiffany recognized the growing number of consumers demanding luxury at mid–level prices and decided to use this trend to its advantage by
appealing to these middle–income Americans. Tiffany did this by adding less expensive items to its collection, including more sterling silver, which
appeals to younger women as some items retail for as low as $100.
Demographic: Tiffany's is always on the lookout for new customers. With 71 million Americans born between 1977 and 1994, there is a new
generation entering adulthood. This segment spends over $36.3 billion on clothes and jewelry annually, according to Standard & Poor's. This
segment is the largest spending segment, with women from the ages of 34 to 54 coming in second. As reported from the U.S Department of
Commerce, U.S personal consumption expenditures have risen from 250 billion to 1 trillion over the last 29 years.
Economic: The luxury goods industry quickly rebounded following the United States economic downturn in 2001, partly due to the increasing trend of
middle–income American consumers demanding luxury at every level. There will always be a luxury consumer, and they'll continue to spend whether
there are wars

I Am Famous, Therefore I Am
"Far from empowering the viewer – much less the contestant – what these [reality] shows ultimately accomplish is the act of dehumanizing society so
that the lowest common denominator is held up as the greatest possible accomplishment" (Sexton). While Timothy Sexton's scathing comments about
reality television may be a bit extreme, they are based on commonly held beliefs that reality television is abominable and will be (or is already
becoming) the downfall of our society as a whole. Reality television may not be the most intellectual form of entertainment available, but I believe that
the shift in societal norms from idol–worship to self–promotion has created an environment in which reality television's takeover is the only natural ...
Show more content on Helpwriting.net ...
Why is this pattern of behavior so appealing and pervasive? Because that schedule is the same for everyone from the girl next door all the way up to
Kim Kardashian, and it creates a kind of one–sided bonding. The people following celebrities online start to notice a trend. Kim Kardashian had an
onion bagel for breakfast, and so did they. She loved the new episode of American Idol, and so did they. If over eight million people want to hear about
every little thing that she does, they it stands to reason that they would want to hear about every little thing that you do, too. These "...changing
attitudes toward privacy and self–expression" are the norm in today's world. "If you grew up with reality TV and the Internet, your default setting is
publicity, not privacy." (Poniewozik). It is this level of celebrity accessibility which leads to the lowering of standards of what exactly constitutes a
celebrity. "Certainly in a celebrity–saturated society we're more likely not only to be obsessed with the rich and famous, but also to suffer from the
pangs of fame–hunger ourselves" (Eichelberger). Reality television is such a spectacular medium to satisfy this hunger because it combines the two
extremes of celebrity and average Joe. You can follow famous people at home (a la Newlyweds or the new Ice Loves Coco), and you can watch regular
people rise to their own fame (Jon & Kate, American Idol). So are reality shows

What Is Tiffany and Co
Incorporated: 1868
NAIC: 334518 Watch, Clock, and Part Manufacturing; 339911 Jewelry (except Costume) Manufacturing; 44831 Jewelry Stores
SIC: 3873 Watches, Clocks, Watchcases & Parts; 3911 Jewelry & Precious Metal; 5944 Jewelry Stores
Founded in 1837, Tiffany & Co. has long been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste
and style. Tiffany designs, manufactures, and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china,
stationery, fragrances, and accessories. Many of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as
through direct–mail, corporate merchandising, and the ... Show more content on Helpwriting.net ...
It was estimated in 1887 that Tiffany's vaults held $40 million in precious stones. Among these was the largest flawless and perfectly colored canary
diamond ever mined. This 128.5–carat "Tiffany Diamond," still held by the New York store, has been valued by the company at $22 million.
In 1894 a factory was established in New Jersey in Forest Hill, which was later annexed by Newark, for the manufacture of silverware, stationery, and
leather goods. Charles Tiffany died in 1902, leaving an estate estimated at $35 million. He was the only Tiffany to run the company.Louis Comfort
Tiffany, his eldest son to survive childhood, was an accomplished artist who sometimes made jewelry for Tiffany but was best known for his Art
Nouveau stained glass windows and lamps. In 1905 the store had moved into quarters at Fifth Avenue and 37th Street designed by Stanford White in
the form of a Venetian palazzo, and two years later John C. Moore, great–grandson of the silversmith, became president.
Tiffany's sales volume rose from $7 million in 1914 to $17.7 million in 1919. This figure was seldom if ever matched during the 1920s, but profits
remained high and dividends rose steadily. A share of stock bought in 1913 for $600 was worth the same in 1929, but split five–for–one in 1920 and
also earned close

Tiffany Case Analysis
Tiffany & Co.
Overview
Tiffany & Co. is a retailer, designer, manufacturer, and distributor of luxury fine jewelry. As of January 31st, 2003, they had 44 company
–operated
stores within US borders and 82 company–operated stores internationally. Fine jewelry makes up 79% of their net sales followed by other products
such as timepieces, stationery, and sterling silverware. Michael J. Kowalski, Tiffany & Co.'s current CEO, has the same mission the company had
when it first started in 1837: to be the world's premier luxury brand of fine jewelry as well as America's house of design.
S.W.O.T. Tiffany & Co. has done an outstanding job in developing a strong brand name, which represents nothing but the best, most durable, and...
With this increase in wealth, combined with the continual increase in population size, there should always be a strong market for luxury goods.
Technological advancements have played a major role in the industry since the late 1990s. Jewelry in particular has a very high weight–to–value ratio,
which makes shipping easy and keeps shipping costs relatively low. Internet sales have passed catalogue sales in over 10 of the top 15 luxury jewelry
companies. Tiffany & Co.'s internet sales passed its catalogue sales shortly after the company opened its website in 1999. The complaint that the
company–operated stores closed before a majority of the workforce went home for the day, is now somewhat outdated now that Tiffany has a very
effective and functional website that can be accessed 24 hours a day. This year, Tiffany & Co. announced that over 60% of its direct sales were
generated through their website. Demographic trends play a much smaller role in the luxury jewelry business than it does in many other industries.
Tiffany & Co.'s various jewelry collections cater to virtually all ages, ranging from young teens to matures, well beyond there sixties. However, the
baby boomer generation, which is made up of persons in their forties and fifties, does have a large amount of buyer power. Several recent trends have
affected the luxury jewelry market. Men's jewelry sales increased by over 150% from 2006 to the present (specifically money clips and cuff

Nelson Museum
The Nelson–Atkins Museum of Art in Kansas City, Missouri, is known for its wide variety of architectural artworks, and its collection of Asian art. It
also has many works of Medieval and Ancient art, while also showing some present art pieces. My experience through the museum went very well.
Throughout the whole museum, there wasn't any place to look that was boring, or didn't involve art, which was very cool. I liked how the pieces were
labeled with a helpful description, and were categorized in similar sections. All the art pieces having the interesting descriptions, helped me understand
the visual, value, and history behind all of the pieces, which I found very helpful relating them to class. Outside in the front lawn of the Nelson
museum, I found the big, architectural structures, the Shuttlecocks, were very eye appealing, and caught my attention immediately. They were four
shuttlecocks, built in 1994 of aluminum, and fiberglass–reinforced plastic, that are painted white and orange. The sculptures looked to me as some sort
of structural pop art, to possibly represent the fun outdoors in people's daily lives.
The lines of the structure stuck out to me, the lines of the end of the shuttlecock appeared busy but perfectly aligned, which led my eyes to the rounded,
red, end of the structure. I found out that each shuttlecock weighed ... Show more content on Helpwriting.net ...
I saw some amazing works of art that looked so simple, yet had such a great value and meaning behind them. After learning about certain pieces, I
first saw as simple, or easy, I couldn't see them the same after learning the detail of work and time the artist put into their projects. Relating art pieces
to what I have learned in class, and projects that I have done in class, help me gain a better understand of the meaning behind others work, also how
important structure, color, light, and the history behind each piece is extremely valued and

Tiffany Case Analysis
Critical summary
Tiffany and Company is one of the leading U.S. luxury jewelry brands, and their telltale "little blue box" has become a coveted item by women
everywhere. Tiffany & Co. was founded in 1837 by Charles Tiffany and John Young and has grown to generate more then $2.6 billion in revenue
through their 167 global retail outlets. The growth strategy that has seen them through their long reign is "growth without compromise". In 2007, due
to objections from their largest shareholder, Tiffany began looking at strategies to increase shareholder value. Two options were presented; opening
new stores at a faster rate, and licensing Tiffany to an established Italian fashion–eyewear manufacturer/distributer.
The ownership of Tiffany & ... Show more content on Helpwriting.net ...
Suggested Alternative Actions
Status Quo
If Tiffany & Co were to do nothing and follow the path they are currently on, it looks like they will continue to make a profit for a while, although
possibly not as high of a profit as if they were to stop their rapid advancement. Once they were to stop opening new stores they might hit a point where
the profit margin would go up again.
Go international
Since the opening of more international stores, international sales have improved and domestic sales have declined. If those statistics hold strong, one
strategy would be to focus solely on international efforts for the rapid opening of new stores. This way, resources won't need to be split and more effort
can go into the emerging international market.
Growth withOUT compromise
Another option would be to hold strong to Tiffany & Co. values and stick to the same strategies they have been using for the past 100+ years.
Shareholders obviously hold a significant amount of value, but for a company that is so serious about building and keeping their brand image, making
drastic changes to appease a few investors could be damaging to the brand. With this strategy, Tiffany & Co. would go back to their original strategy
of opening no more then 5 stores per year so that they do not over–saturate the market and so that they can continue to train their employee's in such a
way that fosters excellent customer service. Although this

Tiffany and Co. Birac Analysis
Tiffany & Co. BIRAC Analysis
Tiffany & Co. BIRAC Analysis
Aneisha Thurman
University of Phoenix
MBA 570– Sustainable Customer Relationships
December 1, 2008
Introduction The BIRAC Analysis on Tiffany's & Co., a premier jeweler and specialty retailer with corporate headquarters in New York, New York
will be used to identify potential strategic marketing alternatives. Although, Tiffany & Co. has had much success and continues to grow, this BIRAC
will provide new marketing strategies as well as a new target market that they have yet to tap into. With the jewelry industry being fiercely
competitive, Tiffany & Co. has always stood out as a premier fine jeweler. They have strong recognition inside and... Show more content on
Helpwriting.net ...
Today they have their direct selling through their website, catalogues, and print in high fashion magazines, so more print, TV and radio maybe an
option for them. However, Tiffany & Co. are very upscale and not many upscale retailers advertise on TV or radio, but it could be an option because
those are avenues in which the competition utilizes and it is an area in which Tiffany['s have yet to tap into. In order to increase or grow their business
by 10% Tiffany & Col must acquire new customers by developing/implementing products that are inexpensively priced to reach out to a new market
segment, while still having the Tiffany quality; must enhance customer awareness by developing/implementing new marketing strategies such as direct
mail, sending catalogues to customers in and around the stores area, look into tasteful T.V. and/or radio advertising.
The Marketing Formula The marketing formula is a tool that will assist the BIRAC Analysis in evaluating key marketing strategies that will help
identify growth and development opportunities. The formula is as follow:
M/BD= 4P's + 3C's + PLC+ P3+ SWOTT+ Q2 (12/5)
R + E2
Where:
|M/BD |MARKETING/BUSINESS DEVELOPMENT |
|4P's |PRODUCT, PRICE, PROMOTION, AND PLACE |

Tiffany Case Study : Tiffany And Co Essay
In July 1993, Tiffany 7 Company settled a new retail agreement with its Japanese distributor, Mitsukoshi Ltd. Under new agreement, Tiffany & Co
now became responsible for business operations in Japan and managing millions of dollars in inventory. Previously, Tiffany & Co sold its inventory
to independent distributors, like Mitsukoshi, on a wholesale basis. Then, Mitsukoshi would sell the same inventory at retail price in the Japanese
market. Since Tiffany's revenue was realized in dollars, exchange rate fluctuations in the yen/dollar value did not affect the company's expected cash
flow. Instead, Mitsukoshi took on the risk of the yen to dollar exchange rate fluctuations that took place between the time it purchased the inventory
from Tiffany. Now, Tiffany & Co face great opportunities, but also risk as well. As the Japanese market continues to grow, so will the company's sales
and profits, resulting in greater control over retail prices. However, Tiffany & Co now must bear the exchange rate risk that Mitsukoshi previously
dealt with. From Exhibit 6, it is demonstrated that the yen has been strengthening against the dollar, which would then increase the dollar value of
Tiffany's yen denominated cash inflows. Due to the fact that the yen is considered to be overvalued with regards to the dollar, the uncertainty of future
rates will diminish the company's profits. In addition, Tiffany is also keeping the company exposed to the volatility of the future exchange rate and

Essay about Business Analysis: Merck & Co.
Introduction
Since its humble beginning as a small drugstore, Merck has placed a large amount of importance on improving the health and well–being of its
customers. As drug patents expire and genetic forms of their top products become available, Merck's strategy is to do the unexpected; instead of
raising the price of their older products in favor of patent protected new drugs, Merck focuses on reducing their cost in order to better compete with
their generic counterparts. Additionally, Merck's plan for growth now encompasses a much more aggressive pursuit of new drugs in their pipeline
through extensive research. Merck became the second largest health care company in the world after the merger with Schering–Plough in 2009 and has
... Show more content on Helpwriting.net ...
In 2000, Merck began to cooperate with Schering–Plough on several research products and in 2009 acquired their longtime partner in an effort to
diversify its products and reach a broader consumer base. With challenges that include rising prices of research and prescription drugs, Merck has
managed to forge forward and overcome obstacles. Merck's survival has been a subject of speculation many times throughout the years; from the 2004
recall of their top selling drug (Vioxx) due to undesirable side effects to the recently curtailed trials of their very promising new anti–clotting drug
(Vorapaxar) due to negative trial results. Kenneth Frazier, Merck' CEO, has also come under heavy criticism due to his unconventional decision not to
cut research budgets in order to increase profits. This strategy differs greatly from the usual path and it has cost Merck investor confidence which
resulted in lowered stock prices . Although Merck has been subjected to challenges throughout their history they have always managed to stay afloat
and maintain their reputation as a leader in healthcare.
Products By Merck
Merck's diverse product lines provide the company with a broad target customer base of doctors and any consumer in need of medication. Their

What Is Tiffany and Co
Incorporated: 1868 NAIC: 334518 Watch, Clock, and Part Manufacturing; 339911 Jewelry (except Costume) Manufacturing; 44831 Jewelry Stores
SIC: 3873 Watches, Clocks, Watchcases & Parts; 3911 Jewelry & Precious Metal; 5944 Jewelry Stores Founded in 1837, Tiffany & Co. has long
been renowned for its luxury goods, especially jewelry, and has sought to market itself as an arbiter of taste and style. Tiffany designs, manufactures,
and sells jewelry, watches, and crystal glassware. It also sells other timepieces, sterling silverware, china, stationery, fragrances, and accessories. Many
of these products are sold under the Tiffany name, at Tiffany stores throughout the world as well as through direct–mail, corporate merchandising, and
the Tiffany... Show more content on Helpwriting.net ...
He quietly bought up at least 30 percent of the stock. Denied a seat on the board of directors, Maidman sold his shares in 1955 to the Bulova
Watch Co. To prevent Bulova from taking control, Tiffany heirs and close associates sold Hoving Corp., owner of neighboring Bonwit Teller, 51
percent of the stock for $3.8 million. Walter Hoving, who soon became chairman and chief executive officer of Tiffany, had to report to the General
Shoe Corp. (later Genesco, Inc.), which took a majority share of his own company in 1956. He did not win firm control of the store until 1961, when
he assembled a group of investors that bought out Genesco and Bulova. Nevertheless, Hoving immediately put his stamp on Tiffany by conducting the
first bargain sale in the firm's history to clear out merchandise he considered gaudy or vulgar. He dropped diamond rings for men for that reason and
discontinued leather goods, antiques, silver plate, brass, and pewter as not worthy of Tiffany's attention. 1960–70: Focusing on "Aesthetics" Hoving
recruited a galaxy of stars to create a new standard of quality for Tiffany's products. Jean Schlumberger was hired to design its finest and most
expensive jewelry. Henry Platt expanded the jewelry workshop's staff from eight to sixty, and later enlisted Elsa Peretti, Angela Cummings, and
Paloma Picasso to create jewelry exclusively for Tiffany.

The Key Elements Of Brand Image
Brands have become a primary role in modern society, which are included as a main part of a business's capital (Kapferer, 2004). According to Lin
and Hsu (2009) the brand image has been gradually recognized as a major topic for many marketing organizations. An excellent brand image not only
helps companies to build market positions, but also makes it stand out from many competitors. Moreover, it is important that a successful brand should
establish a good brand's reputation, thus to win the trust of consumers. The key issues for managing and improving brand image may include
following: whether the firms of different type, size or age should concern the same elements of its brand image? What different elements should they
pay attention to? ... Show more content on Helpwriting.net ...
It is important that an entrepreneur should design a right brand name which could make customers remember it in a short advertisement and consider
its meaning. Apple, a well–known name of a computer company which is a typical example for use name to win in competition. This name is easy for
people to activate it in memory, because it makes people think of the nutrient–rich apple and give them a familiar feeling. And then arouse people's
interested to know a lot about its product. Thus, the name gave this firm a warm and comfortable personality. Hence, a right brand name is a critical
element to build the brand image.
Although a right name of the brand is the core element of the brand image, a visual element also is the main element of it. Coss (2009) provided four
important points to build the visual image including the following: first the company should make sure its logo and symbols of its brand could
represent this company. Then, the best of the color program should be combine all of its materials and suitable for its goals. Next, the whole "look"
needs to enhance the feeling of the visual that the firm wants through its product and service to express. Finally, the printed materials should reflect the
major element of the "look and feel" of its website. The majority of brands could prove a right visual image is the big part of brand image, such as
Tiffany & Co that is a well–known luxury and fashion brand in the world.

Impact Of Market Structures : An Insight On Tiffany & Co...
The Impact of Market Structures – An insight on Tiffany & Co. In 1837, a man named Charles Lewis Tiffany founded the company Tiffany, but it
was not until 1853 when the same man decided to rename the company Tiffany & Co. and make the switch from being a company that sold stationary
objects, to a company that focused on the creation and distribution of luxury jewelry (Agrawal). Since the reconfiguration of the company, and over
150 years later, Tiffany & Co. has transformed from a regular retailor like the well–known Macys, JcPenney's and Kohl's, which all offer jewelry for
sale, to a distinguished brand that is the leader of the specialty jewelry industry (Tiffany). The quest to becoming such an iconic brand, can be linked to
the market structure in which Tiffany & Co. encompasses and how the company surpassed its competitors, maneuvered through the entry barriers,
established market power and differentiated its standardized products to its consumers. However, before analyzing the market structure in which they
reside one must understand all of the market structures. There are five market structures in economics and they are perfect competition, monopolistic
competition, oligopolies, duopolies and monopolies. To determine the market structure of a firm, one must look at the industry and then evaluate the
different characteristics – the main characteristics are the number of firms within the industry, thebarriers to entry, how much market power the
company has and what

Tiffany & P. : SWOT Analysis Of Tiffany & Co.
SWOT Analysis Strengths Brand recognition: Tiffany has achieved global recognition of its brand. The iconic blue box is synonymous with
luxury. The particular shade known as "Tiffany blue" is proprietary, officially named Blue 1837 in honor of Tiffany's founding year. Working with
Pantone in 2001, Tiffany wanted to ensure that the color was standardized and trademarked. The cool aqua shade is not available for public or
commercial use (Pressman, 2016). Pricing Power: Early on, Tiffany's decided to publicly post prices on their goods. This practice was unheard of
in the 1830's, as haggling and bargaining were the norm. Tiffany's upended the common practice in retail markets by declaring set prices and
refusing to negotiate (Agrawal, 2016). Insisting their prices reflected the value of their products, Tiffany's gambit paid off. Word quickly spread
about the new expensive, exclusive, high quality retailer. Today, while half of their fashion jewelry items are sterling silver (Key, 2015), the prices
are high above the market index prices of silver I noted this somewhere. Need to find a citation. Also, Tiffany's does not offer price promotions, there
are no sales or clearance. Just as they began in 1837, the price is as posted. High Profitability: Tiffany & Co. has one of the highest profit margins
among specialty retailers (Hellman, 2015). Since 2006, they have been out–performing their peers Signet Jewelers and Fossil (Key, 2015), and for the
first quarter

Tiffany Case Hbs Essay
Key issue:
Tiffany and Co concluded an agreement with its Japanese Distributor, Mitsukoshi Limited. Tiffany & Co Japan assumed management
responsibilities of the operation of 29 boutiques and was now responsible for millions of dollars of inventory that was previously sold wholesale to
Mitsukoshi Limited. Tiffany & Co Japan now faces the risk of foreign currency fluctuations previously borne by Mitsukoshi Limited. Tiffany
& Co Japan must now make the decision between basic hedging alternatives: Entering into forward agreements to sell yen for dollars or
purchasing a yen put option.
Exposure
As Tiffany & Co's receivable cash flows are now denominated in ВҐ due at future date the firm now faces the foreign exchanges ... Show more
content on Helpwriting.net ...
Analysis
External Size–up:
The slowing Japanese economy following a boom period of the 1980's and early 1990's has resulted in Japanese consumers becoming more cautious
about spending, which has slowed demand for Tiffany & Co.'s luxury items. Appreciation of the Yen/Dollar in the period from 1983
–1993 shown
in Appendix 1 has now lead to evidence of overvaluation from a purchasing power parity (PPP) perspective of the yen shown in Exhibit 7 of case.
The Japanese Jewellery market has a value of $20 billion of which Tiffany & Co. currently has a 1% market share leaving potential growth in
market share despite slowed demand.
Internal Size–up
As part of the arrangement Mitsukoshi would still receive 27% of net retail sales in compensation for providing boutique facilities, sales staff,
collection of receivables, and security for store inventory. This will give Tiffany access to Mitsukoshi's established sales networks although Tiffany
& Co. would take over marketing responsibilities in Japan from Mitsukoshi. Mitsukoshi sold Tiffany & Co. merchandise at substantial
premium that Tiffany management believe from which a retail price reduction of 20%–25% will likely result in a substantial increase in unit volume of
jewellery sales. Due the significant number of Tiffany Boutiques operating in Japan, future openings there were expected to occur at a minimal rate

Abercrombie and Fitch
As the current face of preppy America, widely known for its obsession with beautiful people, Abercrombie and Fitch is a long way from its roots as
an elite retailer of sporting and excursion goods, aimed at adult shoppers at the time of it's founding in 1892. Abercrombie and Fitch has experienced
significant growth through sell of premium priced apparel and accessories to the 30 and under demographic through its independent brands. An
assessment of the company's strategies, key opportunities and threats as well as industry strategies and competitive dynamics shows a company that is
poised to be a long–term leader both in the US and international retailing. Abercrombie and Fitch, headquartered in New Albany, Ohio, operates... Show
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International growth is however very costly and the company might be unable to successfully open and operate all its new stores. Other issues that
could affect international growth include fluctuation in exchange rates and reliance of international suppliers. Until recently, Abercrombie and Fitch's
business model was not focused on customer satisfaction, but on exclusivity, a sultry attitude and a cooler than thou ambiance giving it a very strong
brand presence (Kang, 2005). Abercrombie and Fitch employs a focus differentiation strategy with a very specific target demographic. Their products
very highly priced in comparison to their competitors. Abercrombie and Fitch walks the casual and luxury line enabling it to charge high prices. The
target demographic is attracted to strong brands, fashion and value. With the recent improvement in customer satisfaction, the brand should continue to
realize greater revenue than its direct competitors. Trying to stand out in the apparel industry can be very difficult but Abercrombie, famous for bare
chested models and racy marketing photography, has managed to differentiate itself from its competitors through its marketing campaign (Marketing at
Abercrombie and Fitch, 2012). They have a minimalist approach to marketing with a less is more strategy as can be seen through the way their
models dress and also lack to a TV presence. Because

Tiffany & Co Advertising Controversy
"These days, the road to marriage is no longer linear. True love can happen more than once with love stories coming in a variety of forms," Tiffany &
Co Vice President Linda Buckley said in a statement to ELLE (Dicker). Tiffany & Co launched its "Will You?" engagement ring campaign in January
2015. The print advertisements from the campaign featured seven scenes of real–life relationships, including a same–sex couple. While broadening the
178–year–old jeweler's portrayals of marriage, this campaign could have resulted in controversy and disparagement. However, Tiffany & Co
successfully uses visual rhetoric, pathos, and ethos to advertise the product and normalize the romantic presence of same–sex couples, all without
compromising the prestige of the brand.
?? this was my old topic sentence: Almost all Tiffany & Co advertisements are designed in the same way: a black and white image of a romantic
scene, and the iconic robin's egg blue logo to the side. ... Show more content on Helpwriting.net ...
A typical Tiffany & Co advertisement is black and white, except for the iconic robin's egg blue of the little blue box. The strategic use of black and
white also reverts the audience back to the past, signifying that Tiffany's places importance on its products being timeless and classic. The continued
use of black and white ads shows that Tiffany & Co is dedicated to its founding values and principles, which is comforting to the longstanding
consumer in this fast–changing society. Tiffany & Co has many established consumers; it is vital to ensure that new directions do not break that
longstanding loyalty. The image also uses rhetoric to allude to style, timelessness, and

Designing Tiffany & Co.
LAUNCHING TIFFANY & Co. IN NEW DELHI, INDIA
INTRODUCTION:
Tiffany & Co. is one of the oldest luxury jewelry brands, which was established in the U.S. by Charles Lewis Tiffany. The company when started
was a stationery shop at New York's Broadway Street, however because of the dedication and risk taking ability of its founder it today become a
leading luxury jewelry and high–end specialty goods retailer. Tiffany's offers a wide range of products to its customers including jewelry, watches,
home pieces, stationery, crystal and chinaware, fragrances and silver ware. This report focuses on launching this luxury jewelry brand in New Delhi,
India. The relation between Tiffany's and India wouldn't be new, it would rather be connecting old ties and making a strong foundation for its future
in the country. In the initial years of launching the Brand the founder ventured into India in search of rare and ancient Indian Bronze. So now the
company can come back in order to rejuvenate its old relationship with India. Apart from heritage reasons, it would also be highly profitable for them
to venture out to India as they have been facing losses in their home country. Also, the brand value of Tiffany's product would be very high, it would
become a status symbol to own a Tiffany's Product in India, which is not only good for the goodwill of the company but also its profit.
COMPANY AND BRAND:
Tiffany & Co. is an American luxury jewelry and specialty goods retailer with its headquarters

The Value Of The Jewelry Market
According to the statistics from the IBEF (India Brand Equity Foundation, 2015) the estimated value of domestic jewelry market is about 70–75 Billion
US Dollars. The Jewelry Market in India is expected to grow at a CAGR (Compounded Average Growth Ratio) of 15.95 per cent over the period
2014–2019. The potential market segments are Gender (Males, Females). Age (Baby boomers, Gen X, Gen Y). Income (High–income,
Middle–income). Highly competitive international brands. Emerge in 3 forms: 1. 'Corporate Giants' – With a presence across various segments of the
value chain. e.g. De Beers, Richemont (Cartier). 2. Volume Players– Companies with depth and huge capacity in a single segment whether mining,
diamond manufacturing or retailing. e.g. Tiffany & Co. 3. Experts – Companies that develop specialized expertise in niche areas at various points in the
chain. e.g. Harry Winston, Bvlgari. Porter's 5 Forces The Porter's 5 Force Model identifies the relative strengths of five competitive forces on the
exquisite jewellery industry's competitive intensity and profit potential. Bargaining Power of Buyers (Low) Fragmented Market: The consumers of
fine jewellery are largely fragmented across geographical locations e.g. US, UK, Asia–Pacific, thus their bargaining power is relatively low. Product
Differentiation: Products in the fine jewellery sector are highly differentiated. For example, affluent consumers pursue exclusive designs by Tiffany's
renowned artists Paloma Picasso and Frank

Tiffany and Company
I. Introduction
The Tiffany & Company is introducing a new product line by the name of Tiffany 's Essentials. The line will offer authentic luxury designer handbags
along the lines of Gucci, Chloe, Dior, Fendi, Prada and many more. As concept of luxury changes, marketers of high–end products are wrestling with
the challenges of maintaining exclusivity while obtaining higher sales. Having a well–known name as Tiffany and Company we have no limitations to
create luxury pieces for the luxury lifestyles. The following paper will emphasize our product, our target market and our marketing objectives as to how
we will market our handbag using a vital marketing mix. It will also provide our major competition in both the diamond industry as well ... Show more
content on Helpwriting.net ...
stores located internationally around the world. You are unable to buy Tiffany 's items at any other stores, such as department stores or discount stores.
The others involved in the distribution chain include: wholesalers, brokers, dealers, and retailers. This also becomes easy to resolve because of the fact
that Tiffany & Co. is responsible for designing, manufacturing, and selling all of their own products.
D.Price Strategy
Based on the research done on Tiffany & Co. items, it has been concluded that by looking at other possible competitors, the size of the bag, and carat
weight of the diamonds on the bags, our line of handbags will range from $10,000.00 to $30,000.00. Tiffany 's is known for their high class items
which makes many consumers willing and able to spend the money on expensive items, making this items affordable to many of Tiffany 's loyal
customers.
E. What are the distinctive features and competitive advantage(s) of this brand?
The fine jewelry market is highly competitive, but even more so among upscale luxury brands. The top tier rivalries of Tiffany and Company are:
HermГЁs, Bulgari, Cartier, Richemont, and LVMH. Other competitors include: Asprey, Bulova, Chanel, Fortunoff, Gucci, H. Stern, Movado Group,
Rolex, Van Cleef & Arpels, and Yves Saint
–Laurent Group ("Tiffany & Co."). A critical way to compete for customers within the industry greatly
depends on the quality of merchandise, presentation and

Tiffany And Co. 's Story
Tiffany & Co.'s story begins in 1837 in New York City. Having an everlasting passion for the most beautiful diamonds in the world, founder Charles
Lewis Tiffany arrived in New York with a vision of spectacular beauty that went on to redefine glamour and style around the world (Tiffany.com). With
a three–year strategic plan (broadly defined plan aimed at creating a desired future) that balances earnings with brand stewardship (refers to actions
taken by management to maintain, in the minds of consumers, strong associations amongst the Tiffany & CO. brand and product quality, product
exclusivity (luxury), the highest levels of customer service, captivating store design and product display and responsible product sourcing practices)
and a profit plan for the fiscal year, it can be rather challenging; for instance, variants in product mix can positively affect gross margins in the short
term while negatively affecting brand image. Another reason is that increased staffing can positively affect customer service while negatively affecting
earnings (SEC). Strategy implementation is the activity performed according to a plan in order to achieve an overall goal (Business Dictionary).
According to the SEC filing, its key strategies are: To selectively expand its global distribution without compromising the value of the TIFFANY & CO.
trademark (the "Brand"). To enhance customer awareness. To increase store productivity. To achieve improved operating margins. To maintain an

My Interview By Thomas Travers, A, New Jersey And Worked...
My interview was with Thomas Travers, a "Technical Specialist" that lives in Wharton, New Jersey and worked at Tiffany and Co. for 18 years.
When Mr. Travers started to work for Tiffany and Co. back in 1998, he had to be familiarized with the IBM AS/400, which is a midrange computer
that is now in the IBM Iseries. On the IBM AS/400 he worked with tools and languages such as RPG, CL, and qm query, which are used to bundle
a bunch of queries that are in SQL. He also used operating system commands and RPG programs on the AS/400 to be able to put all the objects in a
CL. He has also worked with SQL Server, C# and .NET programming for front–end development and business applications. Since Mr. Travers works
on different projects and different parts of the technical aspect of Tiffany and Co. , his typical workday fluctuates in what kind of work he does
and how much of a workload there is. Recently, as far as when the interview was taken, he and his team were at the end of development on a large
project that has been in the works for about two years. They were going to go live with it the week after the interview took place. What this meant
for Mr. Travers to do during that time was to go through the project and to make sure that there are no bugs in the programming and to get every part
set up and ready for execution before the deadline. Once deadline arrives, he will start up the project and hook it up to communicate with their pre
existing systems via a service bus. In

Consumer Behaviour Essay
MMK266 Consumer Behaviour Research Report| Tiffany & Co. Australia| | | | | | | |
Table of Contents 1.Introduction and the New Consumer Product or Service4 Tiffany and Co. Australia4 New product– iPhone case4 Target Market4
2.Issues Facing Consumers in Adopting this New Product or Service6 Sociocultural factor (Facilitators)6 Attitudes (Facilitators)7 Belief (Barriers)8
Decision Making (Barriers)9 3.Consumer Response to these Issues10 Profile of interviewing respondents10 Interviewing Questions12 Summary of the
answer16 4.Recommendations and Conclusion18 Pricing18 Perception map21 We aim to give customer a perception that Tiffany & Co.'s... Show
The result revealed that young people are easier to be influenced by sociocultural factors.
Furthermore, Berg, MA (2011) conducted a research about the behaviours of teenagers, and the use of information and communication technologies
outside school. Research found that teenagers tend to use social media network such as Facebook and MySpace, more then other social activities.
Moreover, teenagers have the lack of satisfaction regarding their online life and the importance given to the anonymous online–communication predicts
a higher disclosure on the Internet. The promotional strategy of some companies could be change, due to the changes of sociocultural of teenagers.
Ansari, Koenigsberg and Stahl (2011, p713–728) also indicates the rapid growth of online social networks has brought many changes of promotion in
the marketing field in studying the structure and function of social networks.
Attitudes (Facilitators)
A major issue facing consumers is the effect of attitudes from a group of people. Smith, De Vries, Tan and Prislin (cited in Timmor &Katz
–Navon
2008, p. 250) claims that in this market each person belongs either to a group of people that has adopted the new products/services, or to a group of
individuals that has not adopted it. In other words, an individual belongs to a group of people is called "ingroup," while the others belongs to other
subgroup is called "outgroup." The size of each group always changes as

Case Study : Tiffany And Co
Tiffany and Co. aspires to become the leading company and retailer of the finest jewelry in the world. It is a well–known brand founded by Charles
Lewis Tiffany in 1837, and the company continues to make it their priority to maintain the luxury brand and service that he has built. Tiffany and Co.
mission statement is "to be the world most respected brand" and has innovated around that for years. They incorporated this mission in every element
of their business and it has been very evident.
They have proudly promoted high quality standards in its traditions, and they are very focused on giving satisfactory customer service. Their famous
little blue box is a symbol of their high quality products, obligation to excellence, strong culture and ... Show more content on Helpwriting.net ...
This includes proceeding with the strategy to expand globally in order to increase their market share. It would give customers and shareholders more
confidence in the company, and allow them to trust the direction the company is heading. It would definitely help them gain a positive global presence.
Tiffany and Co Issues:
Issue 1:
One of the challenges that Tiffany and Co. faced was when the price of gold and silver increased (Appendix H). This issue, along with the
recession in 2008, caused a decline in consumer spending. As a result, luxury spending had started to drop, because household earnings had
decreased during the recession (Appendix I). The prices of gold and silver increased from $604.71 per ounce to $1564 per ounce. This jeopardized
the company's profits because they had to begin raising the prices to a certain point where most consumers couldn't afford it. Therefore, they started
selling other smaller and affordable things in order to make profits.
Issue 2:
A second challenge that Tiffany and Co. faced was that counterfeits of Tiffany's jewelry were being sold online (Appendix E). Websites such as
eBay used Tiffany's trademark and created false advertising in order to sell counterfeits of their jewelry. EBay was successful in selling those products
because either people were deceived or they were willing to purchase a knockoff version that they could actually afford. This increased the threat of
rivalry and substitutes

Louis Comfort Tiffany Research Paper
Audrey Dittmar
Lighting Systems
Dr. Pearson
Fall 2017
Louis Comfort Tiffany: A pioneer for color and light
Louis Comfort Tiffany is widely recognized as son of Tiffany & Co. founder Charles Tiffany. Although his father was one of the leading jewelry
makers in the mid–1800's, Tiffany shaped his own path and eventually became one of the most renowned glassmakers of his time.
Born in February of 1848 to Charles and Harriet Tiffany, Louis spent his early life inNew York Citypursuing a career as an artist, studying under
George Inness and Samuel Colman. According to the Editors of Encyclopedia Britannica (1998), Tiffany left New York City in 1868 to travel the
world, painting under Leon–Charles Adrienne Bailly in Paris, France. After having... Show more content on Helpwriting.net ...
Tiffany soon retired in 1919 and years later his company declared bankruptcy. ("Louis Tiffany," 2014). Preceding retirement, Tiffany founded an art
school at Laurelton Hall. According to "The Life of Louis Comfort Tiffany" (para. 8), "his goal was to steer artists towards a different path, away from
the contemporary movements that young artists were experimenting with, on such as modernism." Louis Comfort Tiffany passed away on January 17,
1933.
Tiffany will endlessly be remembered as the individual who changed the art of glassmaking. Revolutionizing the production of stained glass windows
and luminaires, he was experimented with adding color and texture, as well as using imperfect glass for his pieces. ("Louis Comfort Tiffany," 2016).
Taking over the Art Nouveau era and pioneering the "[push of] artistic boundaries," it is justifiable that Louis Tiffany is one of greatest artists of his
time, and perhaps of all time. (Daniels,

Tiffany & Co
I.EXTERNAL ENVIRONMENT
A.Societal Environment
1. Economy
В•Low–negative growth in economy/financial markets (T)
В•Reduced discretionary spending on goods that are, or are perceived to be, luxuries (T)
В•Unsettled regional/global conflicts e.g. military and/or terrorist activities (T)
В•Weak economic conditions in Japan (T)
В•Global competition (T)
В•Wholesale market for high quality cut diamonds will provide continuity of supply and pricing (O)
В•Soft employment market (T)
В•Post September 11th recession/reduced tourism (T)
В•Increase in 2–income families (O)
В•Number of families w/ household incomes over $100,000 to grow by 20% (O)
В•Low cost manufacturing abroad В– China, Brazil (O)
В•High discretionary income ... Show more content on Helpwriting.net ...
Finance
В•See Common Sized Statement – Appendix D
В•See Ratio Analysis В– Appendix E
В•2002 – good financial position (S)
В•U.S. represents 59% of net sales, international 42% of net sales (W)
В•Fine jewelry В– 80% of fiscal 2002 sales (S)
3. Research and Development
В•Many successful new product launches (S)

4. Operations
В•Effective inventory management (S)
В•Well–stocked inventory (S)
В•Strong relationship between suppliers and personnel (S)
В•Investment in Aber Resources (S)
В•Strong ability to outsource/effective license agreements (S)
В•Collaborations with Brazilians & Chinese (S)
В•Acquired Little Switzerland (S)
В•Further improved warehousing and distribution productivity/capacity (O)
2.Human Resource Management
В•Highly trained

Promoting Brand Loyalty at Abercrombie & Fitch
Promoting Brand Loyalty at Abercrombie & Fitch ch.6
Abercrombie and Fitch is an American retailer that focuses on casual wear for consumers aged 18 to 22. It has over 300 locations in the United States,
and is expanding internationally. The company also operates three offshoot brands: Abercrombie, Hollister Co., andGilly Hicks. The company operated
a post–collegiate brand, Ruehl No.925, that closed in early 2010.
The company operates 1,073 stores across all four brands. The A&F brand has 316 locations in the United States, four in Canada, one in London,
one in Milan, one in Tokyo, one in Copenhagen, one in Madrid, one in Paris, one in Brussels, one in Dublin, and one in Hong Kong. A&F stores
range from 6,000 to ... Show more content on Helpwriting.net ...
Net income from continuing operations was $79.0 million and net income per diluted share from continuing operations was $0.89 in Fiscal 2009,
compared to net income from continuing operations of $308.2 million and net income per diluted share from continuing operations of $3.45 in Fiscal
2008. Net income per diluted share from continuing operations included non–cash, store–related asset impairment charges of $0.23 and $0.06 for
Fiscal 2009 and Fiscal 2008, respectively. Net cash provided by operating activities, the Company's primary source of liquidity, was $402.2 million for
Fiscal 2009. This source of cash was primarily driven by results from operations adjusted for non–cash items including depreciation and amortization
and impairment charges. The Company used $175.5 million of cash for capital expenditures and had proceeds from the sale of marketable securities of
$77.5 million during Fiscal 2009.
The Company's Market Share may be Adversely Impacted at any Time by a Significant Number of Competitors. The sale of apparel and personal care
products is a highly competitive business with numerous participants, including individual and chain fashion specialty stores, as well as regional and
national department stores. The Company faces a variety of competitive challenges, including maintaining favorable brand recognition and effectively
marketing its products to consumers in several diverse demographic markets. And sourcing merchandise

The Environmental Scan: Tiffany's Little Blue Box
There are six environmental factors that can affect an industry and they are economic, political, social, technological, competitive, and geographical.
These factors are known as the environmental scan. Many businesses including Tiffany & Co. are affected by the macro–environment which can
include a number of factors as mentioned above. Economy is one of the main factors that affect many companies and Tiffany's as well. I believe that
general and industry economic conditions and socio–cultural factors are favorable to Tiffany & Co. business situation because of the standing Tiffany
& Co. holds in the industry and the brand name it has it will be able to outlast the economic crisis and still be able to profit. According to a Wall... Show
Customers are the key to success in any industry so it is important for companies to adapt to the evolving mindset of their consumers which in this
case is to take a strong position in social and ethical responsibility. The competitive forces confronting Tiffany & Co. and other retail jewelers are
strong in some areas and moderate to low in others. Let us take a look at the five–forces analysis: First, competitive rivalry amongst existing firms is
high. The luxury jewelry market is characterized by several competitors with a select few firms having the brand recognition to command large portions
of the market. High–end competitors such as DeBeers, Harry Winstorn, Bulgari, Mikimoto, and David Yurman all compete for international market
share alongside countless other smaller national and international players (Wilcox, Damassa, Hyder, p.9). While many competitors exist in the
jewelry industry Tiffany & Co. remains one of the top competitors with its industry due to the high end reputation it holds. Second, threat of new
entrants is moderate to low. The luxury jewelry industry is a mature market where buyers look for established and reputable brands. Tiffany & Co
reports that the single greatest asset it owns is its brand recognition (Wilcox, Damassa, Hyder, p.12). The reason new entrants is moderate to low is
because it is difficult for a new entrant

Tiffany and Co. Consumer Behaviour
Consumer behaviour| Tiffany and Co.| Case Preparation| |
09/26/2012|
Quality Perceptual Map
Exclusivity Perceptual Map
The Fine Jewelry Market Defined
"The consumers in the fine jewellery market segment are quality conscious individuals who appreciate and understand the prestige and pride of
ownership when purchases are made in such companies and markets."
Product Category Tiffany and Co. is a fine jewelry company that was established in 1837 in New York City (Tiffany and Co., 2012). In 1886, Tiffany
and Co. created their first engagement ring, which has since become one of their most successful product lines (Tiffany and Co., 2012). Since then
Tiffany and Co. has expanded their product lines to include ... Show more content on Helpwriting.net ...
Tiffany's colors are blue white and silver although gold is also incorporated in their jewelry. These colors are calm, cool and understated so that there
are no distractions and nothing to divert attention away from their merchandise. 3. Hearing: Having the store's staff educate you on the rings they are
selling, hearing and remembering what the potential fiancГ© wants in a ring, having

Case Study : Tiffany And Co
Executive Summary
Tiffany and Co. (Tiffany) is a jewelry company founded in New York City in the 1800s. Over the past two hundred years, this company has grown
from a small stationary goods store to a multinational corporation with over $4.031 billion in sales. In 1970, Tiffany and Company expanded into the
Asian market. According to the most recent shareholder report, sales in Japan make up 14% of world wide net sales. In order reach this point, the
executives at Tiffany and Co. must have studied Japanese culture in an effort to not offend their future business partners. Since there are great cultural
and etiquette differences, the deal could have failed quite quickly if the hosts felt disrespected. This report examines the background of Tiffany and Co.,
the cultural differences between the United States and Japan, as well as Japanese culture and management styles. Company Background
Tiffany and Company was founded by Charles Lewis Tiffany and John B. Young in 1837 on the streets of New York City. The original store was
opened with the intention of being a stationary and luxury goods store. The 'Tiffany and Co.' store was one of the first companies at the time to
explicitly price their products, preventing customers from bargaining with the sales clerk. In the 1960s, Walter Hoving enlisted several experts in their
fields to design and create higher end jewelry for the company. As a result, there was an uptick in the hiring of craft workers in the workshop.
A few years

Tiffany & Co. Marketing Assesment
Shauna Brown
Marketing Project – Part Two
Principals of Marketing
Dr. Sarah Williams, Instructor
October 28, 2011
How the Economic Environment Impacts Tiffany & CO
Economic environment consists of the totality of economic factors, such as employment, income, inflation, interest rates, productivity, and wealth that
influence the buying behavior of consumers and institutions (businessdictionary, 2011). Tiffany & Co contributes to the economic growth of the
community around them by opening stores in the states; in 2004 the company opened ten stores four of which were located in the United States. That
year sales increased 2.2 billion which means some of that revenue was filtered through the communities that the stores were ... Show more content on
Helpwriting.net ...
On the Tiffany web site they clearly outline who they purchase their diamonds from, Laurelton Diamonds with known sources across the globe,
primarily in Africa, Canada and Russia. They work to eliminate the flow of "conflict diamonds"–rough diamonds that are smuggled by rebel
movements to finance wars against legitimate governments. Tiffany also does research on countries they purchase from to make sure they follow the
guidelines of Kimberley Process Certification Scheme (KPCS). This is an international cooperative monitoring system created by governments,
industry and civil society to eliminate the flow of "conflict diamonds. To comply with this process, rough diamonds may only move among
participating countries in sealed containers with accompanying documentation evidencing that the diamonds are conflict–free (Tiffany, 2011).
How Competitive Environment Impacts Tiffany & CO Competitive environment describes how strong the battle in a market for the favor of the
customers is or in other words shows how intense the competition is (12manage, 2011). Tiffany's competition comes from many different areas such
as small department retail shops and specialty jewelry chains; they also face competition from exclusive retailers such as Bulgari and Cartier. Direct
competition comes from distributers like Signet Group, Zale and Blue Nile. Signet Group is the world 's largest specialty jewelry

Tiffany Case Study
I.CURRENT SITUATION
A.Current Performance:
Currently, Tiffany's competitors' aggressiveness in the industry is taking a toll on Tiffany's stock price. From a high of $41.38 per share in January
2003, Tiffany's stock price went down to $23.06 per share as of March 2003. The decline was due to many factors such as competition, economic
recession, and SAR epidemic. Working capital and the corresponding current ratio were $612,978,000 and 2.8:1 at January 31, 2003, compared to
$667,647,000 and 3.0:1 on January 31, 2002. Tiffany suffered a loss in 2001 due to economic conditions, especially post– September 11 results.
B.Strategic Posture:
From the beginning, it was clear that Charles Tiffany's vision of establishing the grandest ... Show more content on Helpwriting.net ...
(O)
3.Political–Legal
a.The environmental concerns with cleaning up after the mining of the raw materials. (T)
b.The outsourcing of the production of Tiffany products gives the appearance of lower quality goods. (T)
4.Sociocultural
a.Less money for consumers to spend on luxury items such as jewelry. (T)
b.Life–style appeal; people want to believe they can live wealthy by spending on luxury goods when they really can't afford it.(O)
c.Less population as the baby–boomers begin to die and the Generation X get older to take their place. (T)
B.Task Environment
1.Threat of new entrants. High. Costs of being able to get the materials are extremely high. (T)
2.Bargaining power of buyers. Low. Materials are hard to find at a reasonable price, hard for buyers to bargain prices. (T)
3.Threat of substitute products. Low. Products have little to know substitute product for jewelry. (O)
4.Bargaining power of suppliers. Medium. Most products sold strictly out of Tiffany's stores, slowly starting to put them in other stores. (O)
5.Rivalry among Competitors. High. Competitors such as, Kay Jewelers, Jared, and Fred Meyer's Jewelers, selling jeweler. (T)
6.U.S. customers require high quality products with low prices. (Medium) (T)
7.Cost of the raw materials; gold, silver, diamonds. (Medium) (T)

C.Summary of External Factors
1.Most important Factors Now
a.The increasing sales to foreign markets (O)
b.

What Are The Competitive Forces Confronting Tiffany & Co....
1.What are the strategically relevant factors of the macro–environment that affect the attractiveness of the U.S. jewelry industry? Specifically, are
general and industry economic conditions and socio–cultural factors favorable to Tiffany & Co.'s business situation?
Relevant factors are: political factors, economic conditions, socio–cultural forces, technological factors, environmental force, and legal/regulatory
factors. Economic conditions and socio–cultural factors have not been favorable to Tiffany &Co. Economic hardships and the recession have led to
revenue declines between 2006 and 2010. Retail jewelers in the U.S. were affected by these poor economic conditions and stores dropped drastically.
2. How strong are the competitive ... Show more content on Helpwriting.net ...
The primary market remains focused on affluent buyers. The company traditionally focused on the most discriminating consumers, and students may
suggest that the company is attempting to shift to a broad differentiation strategy with its attempts to broaden its target market to be available to all
buyers. It is uncertain that items carried for the touristy market really do constitute a significant percentage of the company's sales.
5. What does a SWOT analysis for Tiffany & Co. reveal about its ability to seize market opportunities and nullify external threats?
A SWOT analysis for Tiffany & Co. reveals various of things. Many people are likely to suggest that Tiffany & Co is suited to an aging population.
Tiffany & Co. may be suited to an online presence because of finance. Tiffany's strategy is not well–suited to expanding its product line to appeal to a
wider target market because of the threat to brand.
The company will be threatened by an increasing online presence if they do not respond. They key question is really what do Tiffany customers
value? If the same or a better diamond is available for substantially less cost, is the fact that a Tiffany's diamond was purchased at the Tiffany 's store
enough to compensate for that? Their financial performance would strongly suggest customers are still willing to pay the premium. Reduced wedding
demand does not beneft Tiffany – but how much harm will be caused will

Tiffany & Co Analysis
Tiffany's Little Blue Box: Does It Have Any Strategic Significance? What are the company's vision/mission and objectives? Vision statement: "Tiffany
& Co. collaborates with other вЂЁforward–looking leaders in the jewelry industry and вЂЁwith nongovernmental organizations in order to
вЂЁpositively influence the entire jewelry supply chain". Mission Statement: " to be the world's most respected jeweler". Objectives: To was to remain
one of the top higher quality players along with companies like Bulgari and Cartier. Marketing Strategy Targets the more affluent population and still
maintains their no haggling policy, something which dates back to the original store. Business Strategy Strict hiring standards, every employee must...
Signet operates other mall retail stores in order to meet a wide range of price points for customers. Kay Jewelers: Due to the recession, Kay was forced
to lower its price in order to cater to more value–conscious customers. The division also enhanced its web presence to help boost sales and gain new
customers. Jared Galleria of Jewelry: higher end and is focused more on providing customer service, knowledge about the products, as well as the
onsite design and repair of jewelry. Bulgari S.p.A: Despite their aggressive strategies and unique product line, Bulgari has its fair share of current
weaknesses. They are questioned as to whether or not they can sustain this tremendous growth with a drain in cash; they have high inventory holdings,
less pricing power than their competitors, a questionable hotel joint venture and exposure to volatility of demand from watch retailers. Blue Nile, Inc:
Blue Nile is the largest online retailer of diamonds and fine jewelry. The company offers a variety of luxury jewelry items, including loose diamonds,
settings, engagement rings, gold silver, and platinum jewelry set with a variety of gemstones and pearls. What sets this company apart from its
competitors, this the more convenient approach experience. Online consumers are able to browse through thousands of diamonds and compare the 4
C's setting (Carrot, Color, Clarity and Cut), and prices. Also, they have

Tiffany & Co. : Internal Analysis Of Tiffany & Co.
Internal Analysis of Tiffany & Co
Being a luxury jewelry company, Tiffany & Company, also known as Tiffany or Tiffany's has various functional areas. The company is involved in
manufacturing, producing, distributing, and selling its products. For this reason, the company has functional areas such as the Raw Materials
Department, Research and Development Department, Production/Manufacturing Department, Distribution Department, Sales Department, among
others.
Raw Materials Department
As a dealer in jewelry products, Tiffany & Co. gets its raw materials from mines and various suppliers of the minerals the company needs. It is
reported that, owing to its concern for the environment and welfare of miners, Tiffany & Co. gets all its diamonds from mines that are and from
credible suppliers (Hower, n.p). This is in line with the company's corporate social responsibility. Tiffany & Co. gets much of its raw materials directly
from the countries where the mines are produced. For instance, the company gets its diamond from diamond–producing countries such as South Africa,
Botswana, Australia, Canada, Russia, Namibia, Russia, and Sierra Leone (Annual Report, n.p).
Research and Development Department
Research and Development Department is at the core of a jewelry company such as Tiffany & Co. at Tiffany & Co., this department is constantly
working to make the company an international trend–setter. Thus, the team constantly develops new collections for

Establishing A Successful Kitchen Essay
5 Ways To Establishing A Successful Kitchen Lots of individuals mechanically put valuables into their very best dresser drawer or at kitchen closets
with meals, eyeglasses, as well as different kitchen ware, plus all these are several of the hardest regions to cover up dollars. Burglars instantly head to
your bedrooms due to the fact that they understand a lot individuals tuck extra jewelry, money, along with additional components of significance under
lingerie, lace lingerie, and also additional topdrawer outfits. In addition, it is common understanding that folks hide dollars and other valuables from
kitchen closets to get simple accessibility, nevertheless if put kitchen closets, whatever of significance can be also simple entry for... Show more content
on Helpwriting.net ...
These painters see that they should earn a home feel like a residence, at a relaxing and cozy method. For only pennies longer each cupboard, you also
can exchange the particle–board cabinets using real wood that's sound and long–lasting. Real–wood kitchen–cabinets can stand until the misuse being at
a cooking area may hand out but still be delightful. It's possible to use just about any degreaser to wash them without no warping or discoloration.
Real–wood kitchen–cabinets may endure for some years they'll always be amazing with just a tiny bit of preservation. If you are blessed, you will
discover real good wooden kitchen cupboards at low–cost rates. You'll find several diverse sorts of timber which kitchen–cabinets might be reached
from which includes dark, light, and also moderate toned hues of wood kinds. An of use do it yourself idea would be to at all times make certain to
possess the most suitable stuff to your job that you are making an effort to carry out. It's critical to utilize Vacuum specially intended for toilet and
kitchen surfaces if employed in all those locations, for the reason that they're just devised to defy warm water and also withstand mold, where as other
comparable substances aren't. Anyhow, back to an own gift supplying ideas.The whole family might delight in a fine, freshly remodeled bath, detailed
with a steam sauna and shower plus

The Role Of Fame And Fame's Influence On American Culture
The role of fame and celebrities' heavily influence American culture. Some people may be eager for a celebrity status or be drawn to one who has
achieved it for reasons not fully understood. When the word "fame" is thought of, often what comes to mind is the money and the attention that comes
with it. However, fame can also bring pain through addiction and the publics lack of acknowledgement that celebrities are people who share the same
struggles and stress. America's obsession with "celebrity culture" effects the attitudes, behaviors, and the overall views of an average person, and
also those of the celebrity themselves. Because celebrities live in a different world compared to ours, it can easily make our lives seen unpleasantly
dull in comparison. Therefore, it's easy to become obsessed with a life that is not our own. Americas obsession with celebrities have created ways to
make it possible for anyone to become famous through reality tv shows, but there are rules as to what must be done to get there. Competition shows
like Survivor, American Idol, Americas Next Top Model, and Hells Circus pit contestants in no
–holds–barred battles for supremacy and financial
reward. However, talent doesn't always play the biggest role in winning on these shows; contestants are rewarded for being ruthless, exploitative, and
vain. Nearly all of them highlight bad behavior, giving extra camera time to cast members who blow up, break down, or scheme to grab every
advantage. As Omarosa

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