CTO Daniel Pötzinger gives insights into the infrastructure of AOE's award-winning #OM3 suite. In his talk at #AOEconf17 he gives an overview of the system architecture and how they interact with each other. Blogpost: https://www.aoe.com/en/blog/aoeconf17-aoe-cto-daniel-poetzinger-presents-om-3-and-the-aoe-tech-radar.html Video: https://www.youtube.com/watch?v=tU0b4ZzSe0Q

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A flight through the
Systems

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Omnichannel
Multi-Merchant
Marketplace Suite
Motivation and
Vision

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Yesterdays passenger

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The path to the Future of Travel is Omnichannel Passenger Engagement

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Impulse vs Planned Purchase
71%
29%
Planned in advance
what they wanted to shop
Bought on impulse
Shopping behavior has changed radically

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Michael Madden (59), British
- Travels Business
- Lives in London
- Buys Hugo Boss Shirts
- wears mainly Ralph Lauren
- has 10,000 loyalty points
- Drinks Double Espresso
Raj Mahindra (49), Indian
- Travels Business
- Lives in Bangalore
- Always uses Uber Black
- Loves BOSE Gadgets
- No Loyalty member
- Drinks Chai Latte
Pen Liyun (38), Chinese
- Travels First Class
- Lives in Beijing
- Buys 1 handbag each trip
- Ususally orders to lounge
- has 250,000 loyalty points
- Drinks Earl Grey

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Omnichannel
Multi-Merchant
Marketplace Suite

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Personal Shopper
Digital
Orientation
Global
Home Delivery
VIP Services
Pre-Flight
Shopping
Mobile
Shopping
Loyalty
Program
The OM3 Suite – A holistic approach to Anxilliary Revenue Generation
Inflight
Shopping On.Airport
Delivery

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Omnichannel
Multi-Merchant
Marketplace Suite
System
Architecture
Overview

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“vistecture” Service Documentation

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“vistecture” Service Documentation

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Service your Retailers

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Retailer Integration Points
• Any integration Options:
• Shallow Integration
• Full Integration

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Impulse vs Planned Purchase
71%
29%
Planned in advance
what they wanted to shop
Bought on impulse
Shopping behavior has changed radically

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Example:
Planning the next Business
Trip and Purchase a Gin and
Hugo Boss Perfume – for
Collection on the Collection

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Personalized Experience

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1. Login and See your Recommendations
1. Login against Keycloak
Flamingo
SSO
Keycloak
Searchperience®
Cockpit
Searchperience®
Recommendations
1 2
User Service
4
CMS
(Magento Bluefoot)
3
2. Load User Data / Profile
3. See Segmented Content
4. See your Recommendations

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e-commerce frontend
made in Go
flamingo

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Service Portfolio I E-Commerce Frontend
FLAMINGO FRAMEWORK
Templating
Dependency Mgmt.
Events
Configuration
Session
Routing
FLAMINGO CORE
Cart
Search
Customer
Product
Cataloge
CMS
SPECIFIC ADAPTERS
MagentoOM3Searchperience
• State of the art blazing fast
eCommerce Frontend Framework
based on Golang
• Clean Architecture – Ports and
Adapters
• Head-less frontend for Magento 2
and other Services
Decoupled Frontend
(PUG, DevMode)

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2. Plan Cart in the APP and on Desktop
1. Browse Product
• see price promotions
• with availability indications
Flamingo
Searchperience®
Frontend
Master Data
Portal
Priceengine
1
2
Stockservice
1
2. see brand and retailer infos

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2. Plan Cart in the APP and on Desktop
1. Enter your Flight to see detailed
availability
2. Put to shared cart – with Intend
• See Cart Promotions
• Grouped Cart
Flamingo
Flightservice Magento
1 2

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3. Checkout Process
1. Detect correct delivery destinations
Flamingo
Master Data
Portal
1 2
Flight Booking
Service
Payment
Adapter
PSP
Magento
3
4
OMS 5
Lopo 6
2. Processing of various Checkout Rules;
Optional Booking Check; etc
3. Authorize Money against Marketplace
Merchant of Record
4. Place Order
5. Fulfillment
6. Logistic

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4. Order Processing and Fulfillment Overview
1. Split in separate “Shipping’s” in the OMS
• Prepared in Duty Free Retailers Warehouse
• Shipped to Store
• Picked and Packed by a Store
Worker in a Store
• On Airport Logistic Team Runner collects packages
• Packages wait on Collection Point
• Customer Collect
Shipment #1 Shipment #2
• Placed in Store• Directed to Warehouse
3. On Airport Logistic
2. Fulfillment by the Retailer

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5. Fulfillment – Ship from Store – Retailer View
Boss Hugo Dark Blue

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6. Payment
1. Payment gets Captured for both Shipments
Payment
Adapter
PSP
OMS
1
2
Payout &
Finance Reports
2. Retailer gets Payout and Financial Report

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The path to the Future of Travel is Omnichannel Passenger Engagement

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App Shopping Integration

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The journey has just began