Sam Rutley discussed how to prepare for the release of Magento 2 and what Omnichannel really means, and why it should be a consideration in the evolution of sales online and offline.
3. Definition
Omnichannel is a multichannel approach to sales that
seeks to provide the customer with a seamless shopping
experience whether the customer is shopping online
from a desktop or mobile device, by telephone or in a
bricks and mortar store.
4. Omnichannel vs. Multichannel
Multichannel
• Channels exist, but act
independently
• Little cross-channel
working
Omnichannel
• Channels reflect same
brand identity
• Single customer view
• Customer consistency
across channels
Most brands are here
.. but should be here
7. Why Omnichannel?
71% of in-store shoppers who use smartphones for online
research say their device has become more important to
their in-store experience.
8. Why Omnichannel?
One in four shoppers say they'll steer clear of a nearby store
altogether to avoid the risk of items not being available.
12. Brand Identity
• Develop a brand which will work well across all
channels (think particularly about Mobile Apps and
tablets)
• Develop clear brand guidelines
• Define USPs
13. Define Channels
• Which channels do your customers interact with?
• Where are your customers interacting where you have
no presence?
25. Online
• Track all data in Google Analytics
• Google Tag Manager allows all interactions to be tracked
• Enhanced eCommerce tracks all eCommerce
interactions
