Zycus Online E- Auction

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Disclaimer: This Approach is done completely based on assumption and following
typical set of UX practices with limited time and infrastructure. (with single
resource). However, it is recommended the creation of Business Focus Group, the
involvement of Product Manager, Channel Managers, Business Analyst , SME and
Setting Up UX COE in a real-time scenario for successful App.
E-Auction-UX
Sanjay Mitra / aimsanjay.blogspot.com /
https://www.behance.net/aimsanjaydc83

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Agenda

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to make sure that an auction runs smoothly,
efficiently, and delivers on its expected benefits.
Design Strategy

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Business Goals
• To build an e-auction application comprising the features and functionality of both Buyers
and Suppliers application to manage the e-bidding sourcing process
• To improve the subscription rate by enhancing the usability of the application and by
making it responsive across desktop and tablets
Target Audience
• Suppliers
• Purchasers
General Task
• To provide clear interface to Potential Suppliers to an Open RFI
• Clear and Usable UI, Error free, User friendly Journey
• Navigating through contents, Responsive
Design Strategy

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Purchaser and Suppliers
Persona

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Occupation
Purchase Manager
Demographics
• Complies Purchasing Decisions
• Strong organizational ability
• 8 hour shifts
• 5 days on, 2 days off
Site / App visit
3-4 times a week
Hi! I’m Mr. Richard Waugh . I am a Purchaser. I am responsible for
monitoring the e-bidding application and , then rebuilding the
procurement to ensure each and every facilities works perfectly. I
visit the website / Mobile app to look for the manuals of specific
models to fix the logistic issues.
Key purpose
of visit
• Seek support to see list
of equipment's ,
components , features
in a competitive price
• Download / print
manuals
Key views /
context
• Supplier Listings
• Best Bids
• Feature Bids
Opportunity
areas
• Simplified navigation
• Respective images
appears on bidding image
link
• Content High resolution
and zoomable images
• Print and download
options
Technology/Devices
Desktop
Laptop
mobile
Persona- Purchase Manager

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I am Mr. Peter working for Dell Computers. for 37 years. . My focus has
always been on the bid that meets organization’s needs at any given point
of auctions. With a global supply base, staffed by individuals of distinct
cultures and internal understanding I oversee that that bids are placed
well.
Occupation
Manager - Customer Service
Demographics
• a Bachelor of Science Degree in
Business Management
• Strong organizational ability
• 8 hour shifts
• 5 days on, 2 days off
Site / Mobile visit
More than 12 times
Key purpose
of visit
• To understand customer
interaction with the
application .
Key views /
context
• Installation process
• Download manual
• Search and help
Opportunity
areas
• System responsiveness and
quick solution
• Standard IML features
• Flexibility of IML process
• Simplified navigation
• Auto Email capture
Technology/Devices
Desktop
Laptop
Mobile
Persona- Supplier

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Looking through the observers lenses
Ethnography

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Ethnographic
Framework
People
Who is being observed? Who are they with? What is their
role
Place
What is the environment, setting and context of the
ethnographic observation
Activities
What happened during the observation? What are the people
being observed doing
Words
What is being said ? How is being said? What vocabulary is
being used ?
Vibe
What is the tone? What is the Emotion? What are the
feelings?
Things
What are the physical things and objects that are in the
environment .

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Reverse auctions can bring about huge success
if executed along with a well-defined e-
Sourcing process.
Interview Insights

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Stakeholder Insights
Name: Aatish Dedhia
Title: Chief Executive
Officer
Business Goals
To execute the business process like Tech support and
maintenance seamlessly.
Suggestions
Looking at the way that mangers handles their bidding on-
boarding process and organize all the updated information
related to suppliers in a single place
Future scope
Create a software that is current and forward moving. That
accommodates both sets of data and allows us to grow and
make additions or changes according to both managers and
suppliers needs.

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Name: Richard Waugh
Title: Vice President –
Corporate Development
Business Goals
1. A single UI interface for all compatible browsers and
devises… the bidding can be monitored , supplier
performance can be measured thereby, reducing supply
chain risk by setting performance benchmarks and
evaluating suppliers against them.
2. Collaborating with suppliers by creating Development
Programs
3. Pulling out intelligence reports, dashboards and other
analytics for comprehensive view and quick analysis of
Supplier performance facilitating decision-making and
risk-avoidance
Suggestions
Eliminate the risk of UI application and move into a
Mobile/ Hybrid web-browser which will be “native” to
Internet access to libraries .
Reduce the amount of pain for managers. Simplifies the
upgrade and patch processes.
Future scope
The future scope would be to be able to turn the revised e
auction system that caters efficiently to both managers
and suppliers
Stakeholder Insights

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Name: : Rajib Paul
Title: Manager
Business Goals
1. Multi-round staged negotiation capability using Pre-
bid, Live Bid Event and Bid History features
2. Detailed Supplier Information
3. Real time supplier messaging & online chat
4. Real time and post event reports for comprehensive
bid analysis
Wish list
1. Larger icons make it quicker and easier to navigate.
2. Bid History /Archive for completed bid events
3. New Application should be visually enrich.
4. It should be easy, clean and simple
User Insights

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Name: : Rachelle Curran
Title: Supplier
Business Goals
A major pain point is the clean layout and
organized grouping of information . Also need
flexibility and advanced controls for bid Navigations
Wish list
1. Easy to use intuitive user interface
2. Intuitive workflow with reusable templates
3. Intuitive event creation and bid interfaces + real-time
analytics
4. Deployed within 24 hours
5. Friendly Training & Support Included
6. iPhone, iPad & Android Apps for easy Mobile access
7. Popular Browser compatibility: Internet Explorer, Safari,
Google Chrome, FireFox, etc.
8. Flexible event layout formats with multi lot and group
capability
User Insights

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User Journey

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Buyers Journey
Buyers Activities
1. Buyer Can Learn How the App and Auction will work
a) Registration /Help / Tour
b) Payment,
c) Privacy and security,
d) Disputes
2. Buyer will create bid by adding products , quantities and mention desired price . He/She can
also mention Delivery time for the matter.
3. Invite Participants , Create or edit an auction.
4. Add documents for download, Specify the start and end date for the auction. Suspend
bidding at any time.
5. See list of participant in a said bid
6. See watch list
7. View all bids
8. View several listings for the item on the auction app.
9. View any particular ‘Bid Details’
10. Review Bid
11. Buyer can look closely at photos, item descriptions and other aspects of the listing
a) photos of the product that’s up for bid
b) current photos
c) If the item is described as “refurbished,” “vintage,” “used” or “close-out,”
d) Check Conditions
e) If a “brand name” item is shown with a surprisingly low price, it might be counterfeit.

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Buyers JourneyBuyers Activities
1. Check out the seller
a) seller who accepts safer payment methods like credit cards, a secure online payment
system or an escrow service recommended by the auction site.
b) Avoid cash, money orders or reloadable cards that you “top up” by adding money.
c) Seller’s rating
d) Read previous buyers’ comments
e) Customer service.
f) Satisfaction Quotient
g) Feedback Percentage
h) Seller’s contact information that includes an email
i) Contact Info , Chat (listing details aren’t clear, contact the seller before bid)
2. Product warranty? how long does the warranty last?
3. Shipping options
a) (What kind of shipping options does the seller offer, and who pays for shipping? )
b) Shipping cost, Service fees
c) item’s weight and dimensions
d) Calculate shipping costs
4. Exchange Policy
a) Return or exchange of items
b) What are the deadlines for making a change
5. Additional Cost
a) consider the other costs such as shipping, handling or taxes — to receive or return the
item

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Buyers JourneyBuyers Activities
1. Print or save copies of the item description and final price
2. Pay using your credit card, a secure online payment system or an escrow service that the
auction app recommends.
3. Payment & Billing Errors
a) Unauthorized charges
b) Charges that list the wrong date or amount;
c) Charges for goods and services you didn't accept or that weren't delivered as agreed
d) Failure to post payments and other credits, like returns
e) Failure to send bills to your current address.
f) Written proof of purchase, along with a claimed error or request for clarification.
4. Order Management
a) Check order status
b) Check Invoices,
c) Track Orders
d) Track Shipment
e) Place Complaint
f) Order Fulfillment
5. Report Fraud
a) “bid siphoning,” shill bidding, . What are the deadlines for making a change
6. Notification
a) Notification on successful completion of bid.

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Suppliers Journey
Suppliers Activities
1. Seller can learn How the App and Auction will work
a) Registration /Help / Tour
b) Payment,
c) Privacy and security,
d) Disputes
2. Choose or accept invitation
a) Check rules for sellers
b) See what current sellers say
c) Search for sellers’ comments and Feedback
d) payment systems (look for escrow service for payments since escrow service accepts a
buyer’s payment and tells the seller payment was made, so the seller will ship the item.
After the buyer accepts the shipment, the escrow service releases the payment to the
seller.)
3. Listing
a) Seller can upload items that is not is good condition by Tagging ‘refurbished’ , ‘Used’, ‘As
is’
b) Include current photos, include email and contact info in listing
c) Provide the item’s details and full configuration
d) Declare Payment Terms & Conditions , Mode of Payments
e) Warranty Policy and what covers under the warranty .
f) The shipping options he/she offers and what they cost; who pays for shipping and
reshipping if necessary; and when he/she ships after an auction ends

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Suppliers Journey
Suppliers Activities
1. Seller can Keep transaction records
a) After an auction ends, print or save copies of transaction records
b) Keep records of shipped item, package tracking and proof of delivery.,
c) Buyer’s complaints address
2. Edit Profile
3. Manage Notification and Alerts
4. See watch list
5. See Buyers Profile and information
6. Review Bid and Bidders Rating and Past History
7. Shipment
8. Delivery

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Page Flow
Page Flow

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Wireframes
Important Screens

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Bid Listing Page
wireframes

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Supplier Info
wireframes
My Watch List

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Visual Design
Look-n-Feel

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Visual Design

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Visual Design

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Visual Design

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Thank you

Zycus Online E- Auction

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